# Mobile Gaming Apps — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $6.59 - Middle 50%: $3.70 to $9.21 - Status: verified_aggregate - Scope: Equal-weight account aggregate · Reporting period not supplied - Snapshot read: 2026-10-11T14:12:32.450764+00:00 - Period: Dated snapshot · underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### What qualification belongs beside a mobile-game pass offer? Supercell's Clash Royale support page, read in October 2026, unlocks Pass Royale at Arena 2 and grants rewards through earned Crowns. Some selected rewards remain unusable until their arena requirement is reached. Qualify the player and progression before presenting the purchase as immediate reward access. [Source](https://support.clashroyale.com/hc/en-us/articles/49484915388443-Pass-Royale) · [Answer permalink](https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-stockgamestelecom1-mobile-gaming-apps-1) Citation: Madgicx Research & Labs. Mobile Gaming Apps. What qualification belongs beside a mobile-game pass offer? Supercell's Clash Royale support page, read in October 2026, unlocks Pass Royale at Arena 2 and grants rewards through earned Crowns. Some selected rewards remain unusable until their arena requirement is reached. Qualify the player and progression before presenting the purchase as immediate reward access. Source: https://support.clashroyale.com/hc/en-us/articles/49484915388443-Pass-Royale Answer: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-stockgamestelecom1-mobile-gaming-apps-1 ### Can a mobile pass campaign imply its active rewards last indefinitely? Supercell's October 2026 Clash Royale guidance says the in-app Pass Royale expires with the season and advises leaving enough time to complete it. Identify the season in the offer. Buying the pass does not establish completion of its reward track. [Source](https://support.clashroyale.com/hc/en-us/articles/49484915388443-Pass-Royale) · [Answer permalink](https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-stockgamestelecom1-mobile-gaming-apps-2) Citation: Madgicx Research & Labs. Mobile Gaming Apps. Can a mobile pass campaign imply its active rewards last indefinitely? Supercell's October 2026 Clash Royale guidance says the in-app Pass Royale expires with the season and advises leaving enough time to complete it. Identify the season in the offer. Buying the pass does not establish completion of its reward track. Source: https://support.clashroyale.com/hc/en-us/articles/49484915388443-Pass-Royale Answer: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-stockgamestelecom1-mobile-gaming-apps-2 ### Does a web-store pass purchase prove it has already been activated in game? Supercell Store's October 2026 Pass Royale product page puts purchased passes in Supercell ID inventory for immediate or future-season activation, with a maximum of eight held. Distinguish payment, inventory delivery and activation when defining the offer's conversion outcome. [Source](https://store.supercell.com/clashroyale/product/pass-royale/2acabf79) · [Answer permalink](https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-stockgamestelecom1-mobile-gaming-apps-3) Citation: Madgicx Research & Labs. Mobile Gaming Apps. Does a web-store pass purchase prove it has already been activated in game? Supercell Store's October 2026 Pass Royale product page puts purchased passes in Supercell ID inventory for immediate or future-season activation, with a maximum of eight held. Distinguish payment, inventory delivery and activation when defining the offer's conversion outcome. Source: https://store.supercell.com/clashroyale/product/pass-royale/2acabf79 Answer: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-stockgamestelecom1-mobile-gaming-apps-3 ### Can a mobile-game gift-pass campaign promise unrestricted donations? Supercell Store's October 2026 Pass Royale page restricts donations in some cases, including young recipients, recently added friends or recipients in higher-priced regions. Qualify the recipient before advertising gifting. A purchased inventory pass does not establish that every friend can receive it. [Source](https://store.supercell.com/clashroyale/product/pass-royale/2acabf79) · [Answer permalink](https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-stockgamestelecom1-mobile-gaming-apps-4) Citation: Madgicx Research & Labs. Mobile Gaming Apps. Can a mobile-game gift-pass campaign promise unrestricted donations? Supercell Store's October 2026 Pass Royale page restricts donations in some cases, including young recipients, recently added friends or recipients in higher-priced regions. Qualify the recipient before advertising gifting. A purchased inventory pass does not establish that every friend can receive it. Source: https://store.supercell.com/clashroyale/product/pass-royale/2acabf79 Answer: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-stockgamestelecom1-mobile-gaming-apps-4 ### What is the average order value benchmark for Mobile Gaming Apps? The median account AOV for Mobile Gaming Apps is $6.59 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-median-aov) Citation: Madgicx Research & Labs. Mobile Gaming Apps. What is the average order value benchmark for Mobile Gaming Apps? The median account AOV for Mobile Gaming Apps is $6.59 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark Answer: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-median-aov ### What is the typical AOV range in Mobile Gaming Apps? The middle 50% of account AOVs runs from $3.70 to $9.21 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-aov-range) Citation: Madgicx Research & Labs. Mobile Gaming Apps. What is the typical AOV range in Mobile Gaming Apps? The middle 50% of account AOVs runs from $3.70 to $9.21 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark Answer: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $3.70 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Mobile Gaming Apps. What is the lower-quartile AOV? The 25th-percentile account AOV is $3.70 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark Answer: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $9.21 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Mobile Gaming Apps. What is the upper-quartile AOV? The 75th-percentile account AOV is $9.21 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark Answer: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-upper-quartile-aov ### How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-aov-calculation) Citation: Madgicx Research & Labs. Mobile Gaming Apps. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark Answer: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-median-or-mean) Citation: Madgicx Research & Labs. Mobile Gaming Apps. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark Answer: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-median-or-mean ### What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-benchmark-period) Citation: Madgicx Research & Labs. Mobile Gaming Apps. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark Answer: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers exact Mobile Gaming Apps classifications under Video Games & Esports. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Mobile Gaming Apps. Which industry or subcategory does this benchmark cover? This benchmark covers exact Mobile Gaming Apps classifications under Video Games & Esports. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark Answer: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-compare-aov) Citation: Madgicx Research & Labs. Mobile Gaming Apps. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark Answer: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-aov-performance) Citation: Madgicx Research & Labs. Mobile Gaming Apps. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#benchmark Answer: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-aov-performance ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#reuse) · [Answer permalink](https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-download-research) Citation: Madgicx Research & Labs. Mobile Gaming Apps. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#reuse Answer: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#reuse) · [Answer permalink](https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-cite-research) Citation: Madgicx Research & Labs. Mobile Gaming Apps. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#reuse Answer: https://madgicx.com/labs/industries/video-games-esports/mobile-gaming-apps#answer-cite-research