# Console Video Games — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $91.28 - Middle 50%: $22.21 to $109.65 - Status: verified_aggregate - Scope: Equal-weight account aggregate · Reporting period not supplied - Snapshot read: 2026-10-11T14:12:32.450764+00:00 - Period: Dated snapshot · underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/video-games-esports/console-video-games#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Can a digital console-game ad promise an unconditional refund? PlayStation Store's US refund page, read in October 2026, requires an undownloaded, unstreamed game and a request within 14 days, except faulty content. Additional local-law rights remain. Disclose those conditions before using a refund promise to support the digital-game offer. [Source](https://www.playstation.com/en-us/support/store/ps-store-refund-request/) · [Answer permalink](https://madgicx.com/labs/industries/video-games-esports/console-video-games#answer-stockgamestelecom1-console-video-games-1) Citation: Madgicx Research & Labs. Console Video Games. Can a digital console-game ad promise an unconditional refund? PlayStation Store's US refund page, read in October 2026, requires an undownloaded, unstreamed game and a request within 14 days, except faulty content. Additional local-law rights remain. Disclose those conditions before using a refund promise to support the digital-game offer. Source: https://www.playstation.com/en-us/support/store/ps-store-refund-request/ Answer: https://madgicx.com/labs/industries/video-games-esports/console-video-games#answer-stockgamestelecom1-console-video-games-1 ### Does a console preorder have the same refund trigger as a released game? PlayStation Store's US October 2026 guidance sets different preorder deadlines: over 14 days before release, request before release; under 14 days, request before release or within 14 days of purchase afterward. Main content must remain undownloaded and unpreloaded, except faulty content. Local-law rights remain; confirm purchase and release dates. [Source](https://www.playstation.com/en-us/support/store/ps-store-refund-request/) · [Answer permalink](https://madgicx.com/labs/industries/video-games-esports/console-video-games#answer-stockgamestelecom1-console-video-games-2) Citation: Madgicx Research & Labs. Console Video Games. Does a console preorder have the same refund trigger as a released game? PlayStation Store's US October 2026 guidance sets different preorder deadlines: over 14 days before release, request before release; under 14 days, request before release or within 14 days of purchase afterward. Main content must remain undownloaded and unpreloaded, except faulty content. Local-law rights remain; confirm purchase and release dates. Source: https://www.playstation.com/en-us/support/store/ps-store-refund-request/ Answer: https://madgicx.com/labs/industries/video-games-esports/console-video-games#answer-stockgamestelecom1-console-video-games-2 ### Can a console offer promise every refund will return cash to the buyer? PlayStation Store's US refund page, read in October 2026, uses the original payment method where possible; otherwise it credits the wallet, including some voucher-funded purchases. Name the possible refund destination. Approval does not establish a cash return to the buyer's bank account. [Source](https://www.playstation.com/en-us/support/store/ps-store-refund-request/) · [Answer permalink](https://madgicx.com/labs/industries/video-games-esports/console-video-games#answer-stockgamestelecom1-console-video-games-3) Citation: Madgicx Research & Labs. Console Video Games. Can a console offer promise every refund will return cash to the buyer? PlayStation Store's US refund page, read in October 2026, uses the original payment method where possible; otherwise it credits the wallet, including some voucher-funded purchases. Name the possible refund destination. Approval does not establish a cash return to the buyer's bank account. Source: https://www.playstation.com/en-us/support/store/ps-store-refund-request/ Answer: https://madgicx.com/labs/industries/video-games-esports/console-video-games#answer-stockgamestelecom1-console-video-games-3 ### Which refund policy belongs beside a retailer-sold console voucher? PlayStation Store's US October 2026 guidance directs voucher-code buyers to the selling retailer's refund policy, with separate PlayStation Direct guidance. Identify the purchase channel in the campaign. Storefront game rules do not automatically establish refund rights for an externally purchased code. [Source](https://www.playstation.com/en-us/support/store/ps-store-refund-request/) · [Answer permalink](https://madgicx.com/labs/industries/video-games-esports/console-video-games#answer-stockgamestelecom1-console-video-games-4) Citation: Madgicx Research & Labs. Console Video Games. Which refund policy belongs beside a retailer-sold console voucher? PlayStation Store's US October 2026 guidance directs voucher-code buyers to the selling retailer's refund policy, with separate PlayStation Direct guidance. Identify the purchase channel in the campaign. Storefront game rules do not automatically establish refund rights for an externally purchased code. Source: https://www.playstation.com/en-us/support/store/ps-store-refund-request/ Answer: https://madgicx.com/labs/industries/video-games-esports/console-video-games#answer-stockgamestelecom1-console-video-games-4 ### What is the average order value benchmark for Console Video Games? The median account AOV for Console Video Games is $91.28 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/video-games-esports/console-video-games#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/video-games-esports/console-video-games#answer-median-aov) Citation: Madgicx Research & Labs. Console Video Games. What is the average order value benchmark for Console Video Games? The median account AOV for Console Video Games is $91.28 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/video-games-esports/console-video-games#benchmark Answer: https://madgicx.com/labs/industries/video-games-esports/console-video-games#answer-median-aov ### What is the typical AOV range in Console Video Games? The middle 50% of account AOVs runs from $22.21 to $109.65 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/video-games-esports/console-video-games#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/video-games-esports/console-video-games#answer-aov-range) Citation: Madgicx Research & Labs. Console Video Games. What is the typical AOV range in Console Video Games? The middle 50% of account AOVs runs from $22.21 to $109.65 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/video-games-esports/console-video-games#benchmark Answer: https://madgicx.com/labs/industries/video-games-esports/console-video-games#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $22.21 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/video-games-esports/console-video-games#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/video-games-esports/console-video-games#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Console Video Games. What is the lower-quartile AOV? The 25th-percentile account AOV is $22.21 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/video-games-esports/console-video-games#benchmark Answer: https://madgicx.com/labs/industries/video-games-esports/console-video-games#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $109.65 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/video-games-esports/console-video-games#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/video-games-esports/console-video-games#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Console Video Games. What is the upper-quartile AOV? The 75th-percentile account AOV is $109.65 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/video-games-esports/console-video-games#benchmark Answer: https://madgicx.com/labs/industries/video-games-esports/console-video-games#answer-upper-quartile-aov ### How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/video-games-esports/console-video-games#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/video-games-esports/console-video-games#answer-aov-calculation) Citation: Madgicx Research & Labs. Console Video Games. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/video-games-esports/console-video-games#benchmark Answer: https://madgicx.com/labs/industries/video-games-esports/console-video-games#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/video-games-esports/console-video-games#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/video-games-esports/console-video-games#answer-median-or-mean) Citation: Madgicx Research & Labs. Console Video Games. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/video-games-esports/console-video-games#benchmark Answer: https://madgicx.com/labs/industries/video-games-esports/console-video-games#answer-median-or-mean ### What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/video-games-esports/console-video-games#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/video-games-esports/console-video-games#answer-benchmark-period) Citation: Madgicx Research & Labs. Console Video Games. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/video-games-esports/console-video-games#benchmark Answer: https://madgicx.com/labs/industries/video-games-esports/console-video-games#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers exact Console Video Games classifications under Video Games & Esports. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/video-games-esports/console-video-games#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/video-games-esports/console-video-games#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Console Video Games. Which industry or subcategory does this benchmark cover? This benchmark covers exact Console Video Games classifications under Video Games & Esports. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/video-games-esports/console-video-games#benchmark Answer: https://madgicx.com/labs/industries/video-games-esports/console-video-games#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/video-games-esports/console-video-games#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/video-games-esports/console-video-games#answer-compare-aov) Citation: Madgicx Research & Labs. Console Video Games. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/video-games-esports/console-video-games#benchmark Answer: https://madgicx.com/labs/industries/video-games-esports/console-video-games#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/video-games-esports/console-video-games#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/video-games-esports/console-video-games#answer-aov-performance) Citation: Madgicx Research & Labs. Console Video Games. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/video-games-esports/console-video-games#benchmark Answer: https://madgicx.com/labs/industries/video-games-esports/console-video-games#answer-aov-performance ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/video-games-esports/console-video-games#reuse) · [Answer permalink](https://madgicx.com/labs/industries/video-games-esports/console-video-games#answer-download-research) Citation: Madgicx Research & Labs. Console Video Games. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/video-games-esports/console-video-games#reuse Answer: https://madgicx.com/labs/industries/video-games-esports/console-video-games#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/video-games-esports/console-video-games#reuse) · [Answer permalink](https://madgicx.com/labs/industries/video-games-esports/console-video-games#answer-cite-research) Citation: Madgicx Research & Labs. Console Video Games. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/video-games-esports/console-video-games#reuse Answer: https://madgicx.com/labs/industries/video-games-esports/console-video-games#answer-cite-research