{
  "name": "Water & Wastewater Services",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "water-wastewater-services",
  "kind": "subcategory",
  "parent_slug": "utilities-home-infrastructure-services",
  "url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services/water-wastewater-services",
  "scope": "Category research. No publishable AOV benchmark is available.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "unavailable_insufficient_cohort",
    "slug": "water-wastewater-services",
    "parent_slug": "utilities-home-infrastructure-services",
    "cohort_scope": "exact_child",
    "median_aov_usd": null,
    "p25_aov_usd": null,
    "p75_aov_usd": null,
    "metric_window": null,
    "scope_label": "The exact category cohort does not support a publishable AOV aggregate.",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:12:22.789630+00:00",
    "period_label": "No publishable aggregate; underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Water & Wastewater Services: no publishable AOV benchmark. The exact category cohort does not support a publishable AOV aggregate. Status reviewed 2026-10-11T14:12:22.789630+00:00. https://madgicx.com/labs/industries/utilities-home-infrastructure-services/water-wastewater-services#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services/water-wastewater-services#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-transportutilitiesvehicles1-water-wastewater-services-1",
      "question": "What makes a water-service account lead eligible at a new address?",
      "text": "Thames Water's UK moving guidance asks people to verify their supplier and limits new tenant or student accounts to those responsible for the water and wastewater bill. Suggested practice: qualify the property and bill payer before recording an account enquiry as a service activation.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services/water-wastewater-services#answer-transportutilitiesvehicles1-water-wastewater-services-1",
      "citation": "Madgicx Research & Labs. Water & Wastewater Services. What makes a water-service account lead eligible at a new address? Thames Water's UK moving guidance asks people to verify their supplier and limits new tenant or student accounts to those responsible for the water and wastewater bill. Suggested practice: qualify the property and bill payer before recording an account enquiry as a service activation.  Source: https://www.thameswater.co.uk/help/account-and-billing/moving-home Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services/water-wastewater-services#answer-transportutilitiesvehicles1-water-wastewater-services-1",
      "source_url": "https://www.thameswater.co.uk/help/account-and-billing/moving-home"
    },
    {
      "group": "In this category",
      "id": "answer-transportutilitiesvehicles1-water-wastewater-services-2",
      "question": "Who can apply for a Thames Water meter?",
      "text": "Thames Water's UK guidance allows the bill payer, or a tenant with a tenancy of six months or more, to apply for a meter. Installation still depends on property suitability. Suggested practice: collect bill responsibility and tenancy length, then treat the application as an eligibility step.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services/water-wastewater-services#answer-transportutilitiesvehicles1-water-wastewater-services-2",
      "citation": "Madgicx Research & Labs. Water & Wastewater Services. Who can apply for a Thames Water meter? Thames Water's UK guidance allows the bill payer, or a tenant with a tenancy of six months or more, to apply for a meter. Installation still depends on property suitability. Suggested practice: collect bill responsibility and tenancy length, then treat the application as an eligibility step.  Source: https://www.thameswater.co.uk/help/water-meters/request-a-water-meter Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services/water-wastewater-services#answer-transportutilitiesvehicles1-water-wastewater-services-2",
      "source_url": "https://www.thameswater.co.uk/help/water-meters/request-a-water-meter"
    },
    {
      "group": "In this category",
      "id": "answer-transportutilitiesvehicles1-water-wastewater-services-3",
      "question": "Does a meter application promise installation within fourteen days?",
      "text": "Thames Water's UK guidance promises contact within 14 days of receiving an application to arrange a survey. It aims to fit an outside meter within 50 days from the request; unsuitable space, pipes or shared supply can prevent installation. Suggested practice: distinguish contact, survey and installation.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services/water-wastewater-services#answer-transportutilitiesvehicles1-water-wastewater-services-3",
      "citation": "Madgicx Research & Labs. Water & Wastewater Services. Does a meter application promise installation within fourteen days? Thames Water's UK guidance promises contact within 14 days of receiving an application to arrange a survey. It aims to fit an outside meter within 50 days from the request; unsuitable space, pipes or shared supply can prevent installation. Suggested practice: distinguish contact, survey and installation.  Source: https://www.thameswater.co.uk/help/water-meters/request-a-water-meter Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services/water-wastewater-services#answer-transportutilitiesvehicles1-water-wastewater-services-3",
      "source_url": "https://www.thameswater.co.uk/help/water-meters/request-a-water-meter"
    },
    {
      "group": "In this category",
      "id": "answer-transportutilitiesvehicles1-water-wastewater-services-4",
      "question": "Can a water-meter offer promise every household a lower bill?",
      "text": "Thames Water's UK guidance says metered bills depend on water use, wastewater collected and fixed charges. If a meter cannot be fitted, an assessed household charge applies only when it lowers the bill. Suggested practice: preserve that specific condition rather than claim universal metering savings.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services/water-wastewater-services#answer-transportutilitiesvehicles1-water-wastewater-services-4",
      "citation": "Madgicx Research & Labs. Water & Wastewater Services. Can a water-meter offer promise every household a lower bill? Thames Water's UK guidance says metered bills depend on water use, wastewater collected and fixed charges. If a meter cannot be fitted, an assessed household charge applies only when it lowers the bill. Suggested practice: preserve that specific condition rather than claim universal metering savings.  Source: https://www.thameswater.co.uk/help/water-meters/request-a-water-meter Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services/water-wastewater-services#answer-transportutilitiesvehicles1-water-wastewater-services-4",
      "source_url": "https://www.thameswater.co.uk/help/water-meters/request-a-water-meter"
    },
    {
      "group": "Category research",
      "id": "answer-benchmark-status",
      "question": "Is an AOV benchmark available for this category?",
      "text": "No publishable AOV benchmark is available.",
      "context": "The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.",
      "url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services/water-wastewater-services#answer-benchmark-status",
      "citation": "Madgicx Research & Labs. Water & Wastewater Services. Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. Source: https://madgicx.com/labs/industries/utilities-home-infrastructure-services/water-wastewater-services#benchmark Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services/water-wastewater-services#answer-benchmark-status",
      "source_url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services/water-wastewater-services#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services/water-wastewater-services#answer-download-research",
      "citation": "Madgicx Research & Labs. Water & Wastewater Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/utilities-home-infrastructure-services/water-wastewater-services#reuse Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services/water-wastewater-services#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services/water-wastewater-services#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services/water-wastewater-services#answer-cite-research",
      "citation": "Madgicx Research & Labs. Water & Wastewater Services. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/utilities-home-infrastructure-services/water-wastewater-services#reuse Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services/water-wastewater-services#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/utilities-home-infrastructure-services/water-wastewater-services#reuse"
    }
  ]
}