# Home Energy Management Services — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate No publishable AOV benchmark. - Status: unavailable_insufficient_cohort - Scope: The exact category cohort does not support a publishable AOV aggregate. - Status reviewed: 2026-10-11T14:12:22.789630+00:00 - Period: No publishable aggregate; underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/utilities-home-infrastructure-services/home-energy-management-services#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Does buying a Nest thermostat qualify someone for an energy reward program? Google's Nest reward-shifts guide requires an account with a participating energy partner and a thermostat added to Google Home or Nest. Suggested practice: qualify the local partner and linked account before promoting enrollment; the device purchase alone does not establish participation or geographic availability. [Source](https://support.google.com/googlehome/answer/16399546?hl=en) · [Answer permalink](https://madgicx.com/labs/industries/utilities-home-infrastructure-services/home-energy-management-services#answer-transportutilitiesvehicles1-home-energy-management-services-1) Citation: Madgicx Research & Labs. Home Energy Management Services. Does buying a Nest thermostat qualify someone for an energy reward program? Google's Nest reward-shifts guide requires an account with a participating energy partner and a thermostat added to Google Home or Nest. Suggested practice: qualify the local partner and linked account before promoting enrollment; the device purchase alone does not establish participation or geographic availability. Source: https://support.google.com/googlehome/answer/16399546?hl=en Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services/home-energy-management-services#answer-transportutilitiesvehicles1-home-energy-management-services-1 ### What thermostat behavior should an energy-management offer disclose? Google's Nest reward-shifts guide says enrolled thermostats change temperature settings based on local energy demand. Its prompt can indicate a shift up to four degrees. Suggested practice: disclose event control for the relevant partner program rather than presenting it as passive monitoring alone. [Source](https://support.google.com/googlehome/answer/16399546?hl=en) · [Answer permalink](https://madgicx.com/labs/industries/utilities-home-infrastructure-services/home-energy-management-services#answer-transportutilitiesvehicles1-home-energy-management-services-2) Citation: Madgicx Research & Labs. Home Energy Management Services. What thermostat behavior should an energy-management offer disclose? Google's Nest reward-shifts guide says enrolled thermostats change temperature settings based on local energy demand. Its prompt can indicate a shift up to four degrees. Suggested practice: disclose event control for the relevant partner program rather than presenting it as passive monitoring alone. Source: https://support.google.com/googlehome/answer/16399546?hl=en Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services/home-energy-management-services#answer-transportutilitiesvehicles1-home-energy-management-services-2 ### Can a home-energy campaign claim the thermostat is locked during a reward shift? Google's Nest guide says participants can manually change temperature during a reward shift, which ends that shift. Suggested practice: describe the user's override accurately and verify the partner's incentive conditions separately; the guide does not establish a universal payment for an overridden event. [Source](https://support.google.com/googlehome/answer/16399546?hl=en) · [Answer permalink](https://madgicx.com/labs/industries/utilities-home-infrastructure-services/home-energy-management-services#answer-transportutilitiesvehicles1-home-energy-management-services-3) Citation: Madgicx Research & Labs. Home Energy Management Services. Can a home-energy campaign claim the thermostat is locked during a reward shift? Google's Nest guide says participants can manually change temperature during a reward shift, which ends that shift. Suggested practice: describe the user's override accurately and verify the partner's incentive conditions separately; the guide does not establish a universal payment for an overridden event. Source: https://support.google.com/googlehome/answer/16399546?hl=en Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services/home-energy-management-services#answer-transportutilitiesvehicles1-home-energy-management-services-3 ### Is an energy reward always cash earned by the thermostat alone? Google's Nest guide says rewards depend on the energy company and can include enrollment incentives or electric-bill credits. Total household energy during a shift can affect rewards. Suggested practice: identify the partner's reward type and measurement basis rather than promising cash or a fixed amount per thermostat. [Source](https://support.google.com/googlehome/answer/16399546?hl=en) · [Answer permalink](https://madgicx.com/labs/industries/utilities-home-infrastructure-services/home-energy-management-services#answer-transportutilitiesvehicles1-home-energy-management-services-4) Citation: Madgicx Research & Labs. Home Energy Management Services. Is an energy reward always cash earned by the thermostat alone? Google's Nest guide says rewards depend on the energy company and can include enrollment incentives or electric-bill credits. Total household energy during a shift can affect rewards. Suggested practice: identify the partner's reward type and measurement basis rather than promising cash or a fixed amount per thermostat. Source: https://support.google.com/googlehome/answer/16399546?hl=en Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services/home-energy-management-services#answer-transportutilitiesvehicles1-home-energy-management-services-4 ### Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. [Source](https://madgicx.com/labs/industries/utilities-home-infrastructure-services/home-energy-management-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/utilities-home-infrastructure-services/home-energy-management-services#answer-benchmark-status) Citation: Madgicx Research & Labs. Home Energy Management Services. Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. Source: https://madgicx.com/labs/industries/utilities-home-infrastructure-services/home-energy-management-services#benchmark Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services/home-energy-management-services#answer-benchmark-status ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/utilities-home-infrastructure-services/home-energy-management-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/utilities-home-infrastructure-services/home-energy-management-services#answer-download-research) Citation: Madgicx Research & Labs. Home Energy Management Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/utilities-home-infrastructure-services/home-energy-management-services#reuse Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services/home-energy-management-services#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/utilities-home-infrastructure-services/home-energy-management-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/utilities-home-infrastructure-services/home-energy-management-services#answer-cite-research) Citation: Madgicx Research & Labs. Home Energy Management Services. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/utilities-home-infrastructure-services/home-energy-management-services#reuse Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services/home-energy-management-services#answer-cite-research