# Utilities & Home Infrastructure Services — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $297.88 - Middle 50%: $50.45 to $400.00 - Status: verified_aggregate - Scope: Equal-weight account aggregate · Reporting period not supplied - Snapshot read: 2026-10-11T14:12:22.789630+00:00 - Period: Dated snapshot · underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Is an electricity bill simply energy usage multiplied by one rate? Duke Energy describes a fixed customer charge, usage-related energy and demand charges, and riders that may be fixed or vary with use. These components can differ by state. A utility offer comparison needs its billing structure instead of treating the total bill as one commodity unit; the explanation does not estimate an individual bill or promise savings. [Source](https://illumination.duke-energy.com/articles/how-is-electricity-priced-duke-energy-explains) · [Answer permalink](https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-r6-utility-bill) Citation: Madgicx Research & Labs. Utilities & Home Infrastructure Services. Is an electricity bill simply energy usage multiplied by one rate? Duke Energy describes a fixed customer charge, usage-related energy and demand charges, and riders that may be fixed or vary with use. These components can differ by state. A utility offer comparison needs its billing structure instead of treating the total bill as one commodity unit; the explanation does not estimate an individual bill or promise savings. Source: https://illumination.duke-energy.com/articles/how-is-electricity-priced-duke-energy-explains Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-r6-utility-bill ### Can equal electricity consumption produce different time-of-use charges? PG&E explains that time-of-use plans depend on both the amount of energy used and when it is used. A consumption total without timing leaves the rate basis unspecified. Compare the named plan and relevant usage pattern rather than present equal kilowatt-hours as proof of equal bills or claim guaranteed savings from changing plans. [Source](https://www.pge.com/en/account/rate-plans/time-of-use-rate-plans.html?vnt=tourates) · [Answer permalink](https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-r6-utility-time) Citation: Madgicx Research & Labs. Utilities & Home Infrastructure Services. Can equal electricity consumption produce different time-of-use charges? PG&E explains that time-of-use plans depend on both the amount of energy used and when it is used. A consumption total without timing leaves the rate basis unspecified. Compare the named plan and relevant usage pattern rather than present equal kilowatt-hours as proof of equal bills or claim guaranteed savings from changing plans. Source: https://www.pge.com/en/account/rate-plans/time-of-use-rate-plans.html?vnt=tourates Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-r6-utility-time ### Does recyclable packaging with food residue match the same collection offer as clean material? WM's published recycling rules say to keep food and liquid out of recyclables. Packaging material alone therefore does not describe its collection condition. Waste-service copy should retain preparation requirements and the actual service's acceptance rules instead of implying every discarded package is ready for recycling; no environmental result or universal local acceptance is guaranteed. [Source](https://mediaroom.wm.com/2026-06-15-WM-Updates-Recycle-Right-R-Rules-No-Batteries-in-Recycling-or-Trash) · [Answer permalink](https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-r6-utility-recycling) Citation: Madgicx Research & Labs. Utilities & Home Infrastructure Services. Does recyclable packaging with food residue match the same collection offer as clean material? WM's published recycling rules say to keep food and liquid out of recyclables. Packaging material alone therefore does not describe its collection condition. Waste-service copy should retain preparation requirements and the actual service's acceptance rules instead of implying every discarded package is ready for recycling; no environmental result or universal local acceptance is guaranteed. Source: https://mediaroom.wm.com/2026-06-15-WM-Updates-Recycle-Right-R-Rules-No-Batteries-in-Recycling-or-Trash Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-r6-utility-recycling ### Is automatic propane delivery the same customer action as a will-call request? AmeriGas describes automatic delivery using usage, appliance and weather information to estimate a tank level and schedule delivery. Its will-call option places monitoring and delivery requests with the customer. These service modes use different triggers. Campaign reporting should identify the selected delivery arrangement and actual delivery instead of treating every monitoring action as a new order. [Source](https://www.amerigas.com/support/delivery-service-installation/amerigas-delivery-options) · [Answer permalink](https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-r6-utility-propane) Citation: Madgicx Research & Labs. Utilities & Home Infrastructure Services. Is automatic propane delivery the same customer action as a will-call request? AmeriGas describes automatic delivery using usage, appliance and weather information to estimate a tank level and schedule delivery. Its will-call option places monitoring and delivery requests with the customer. These service modes use different triggers. Campaign reporting should identify the selected delivery arrangement and actual delivery instead of treating every monitoring action as a new order. Source: https://www.amerigas.com/support/delivery-service-installation/amerigas-delivery-options Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-r6-utility-propane ### What is the average order value benchmark for Utilities & Home Infrastructure Services? The median account AOV for Utilities & Home Infrastructure Services is $297.88 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-median-aov) Citation: Madgicx Research & Labs. Utilities & Home Infrastructure Services. What is the average order value benchmark for Utilities & Home Infrastructure Services? The median account AOV for Utilities & Home Infrastructure Services is $297.88 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-median-aov ### What is the typical AOV range in Utilities & Home Infrastructure Services? The middle 50% of account AOVs runs from $50.45 to $400.00 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-aov-range) Citation: Madgicx Research & Labs. Utilities & Home Infrastructure Services. What is the typical AOV range in Utilities & Home Infrastructure Services? The middle 50% of account AOVs runs from $50.45 to $400.00 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $50.45 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Utilities & Home Infrastructure Services. What is the lower-quartile AOV? The 25th-percentile account AOV is $50.45 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $400.00 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Utilities & Home Infrastructure Services. What is the upper-quartile AOV? The 75th-percentile account AOV is $400.00 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-upper-quartile-aov ### How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-aov-calculation) Citation: Madgicx Research & Labs. Utilities & Home Infrastructure Services. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-median-or-mean) Citation: Madgicx Research & Labs. Utilities & Home Infrastructure Services. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-median-or-mean ### What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-benchmark-period) Citation: Madgicx Research & Labs. Utilities & Home Infrastructure Services. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers Utilities & Home Infrastructure Services classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Utilities & Home Infrastructure Services. Which industry or subcategory does this benchmark cover? This benchmark covers Utilities & Home Infrastructure Services classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-compare-aov) Citation: Madgicx Research & Labs. Utilities & Home Infrastructure Services. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-aov-performance) Citation: Madgicx Research & Labs. Utilities & Home Infrastructure Services. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#benchmark Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-aov-performance ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/utilities-home-infrastructure-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-download-research) Citation: Madgicx Research & Labs. Utilities & Home Infrastructure Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#reuse Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/utilities-home-infrastructure-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-cite-research) Citation: Madgicx Research & Labs. Utilities & Home Infrastructure Services. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#reuse Answer: https://madgicx.com/labs/industries/utilities-home-infrastructure-services#answer-cite-research