{
  "name": "Vacation Package Platforms",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "vacation-package-platforms",
  "kind": "subcategory",
  "parent_slug": "travel-booking-platforms",
  "url": "https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "vacation-package-platforms",
    "parent_slug": "travel-booking-platforms",
    "cohort_scope": "exact_child",
    "median_aov_usd": 1526.24,
    "p25_aov_usd": 434.12,
    "p75_aov_usd": 3110.74,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:12:18.447771+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Vacation Package Platforms account AOV: median $1,526.24; middle 50% $434.12–$3,110.74. Snapshot read 2026-10-11T14:12:18.447771+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-cht-vacation-package-platforms-1",
      "question": "Does a cruise-tour package automatically include every excursion and flight?",
      "text": "Costco Travel defines a cruise tour as a voyage plus a land tour, and says optional services such as airfare, transfers and excursions are excluded unless noted. Show the actual inclusion list in a package offer rather than imply everything is included. Bundle interest and a purchased itinerary are different stages.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#answer-cht-vacation-package-platforms-1",
      "citation": "Madgicx Research & Labs. Vacation Package Platforms. Does a cruise-tour package automatically include every excursion and flight? Costco Travel defines a cruise tour as a voyage plus a land tour, and says optional services such as airfare, transfers and excursions are excluded unless noted. Show the actual inclusion list in a package offer rather than imply everything is included. Bundle interest and a purchased itinerary are different stages.  Source: https://www.costcotravel.com/ Answer: https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#answer-cht-vacation-package-platforms-1",
      "source_url": "https://www.costcotravel.com/"
    },
    {
      "group": "In this category",
      "id": "answer-cht-vacation-package-platforms-2",
      "question": "Can two promotions for the same hotel include different extras?",
      "text": "Costco Travel's hotel FAQ says simultaneously offered promotions can have different prices and inclusions, with differences shown beneath the promotion name. State the chosen offer's inclusions rather than using a generic hotel description as a bundle promise. This hotel-only context does not establish every vacation package's price or components.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#answer-cht-vacation-package-platforms-2",
      "citation": "Madgicx Research & Labs. Vacation Package Platforms. Can two promotions for the same hotel include different extras? Costco Travel's hotel FAQ says simultaneously offered promotions can have different prices and inclusions, with differences shown beneath the promotion name. State the chosen offer's inclusions rather than using a generic hotel description as a bundle promise. This hotel-only context does not establish every vacation package's price or components.  Source: https://www.costcotravel.com/Info/Hotel-FAQs Answer: https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#answer-cht-vacation-package-platforms-2",
      "source_url": "https://www.costcotravel.com/Info/Hotel-FAQs"
    },
    {
      "group": "In this category",
      "id": "answer-cht-vacation-package-platforms-3",
      "question": "Does a package deposit lock every component's price?",
      "text": "Costco Travel's terms distinguish confirmation with an applicable land-package deposit from airfare prices and availability that can change until paid in full. Describe the relevant payment stage without promising a price lock or giving legal advice. A deposit, full payment and final booking value are different measures.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#answer-cht-vacation-package-platforms-3",
      "citation": "Madgicx Research & Labs. Vacation Package Platforms. Does a package deposit lock every component's price? Costco Travel's terms distinguish confirmation with an applicable land-package deposit from airfare prices and availability that can change until paid in full. Describe the relevant payment stage without promising a price lock or giving legal advice. A deposit, full payment and final booking value are different measures.  Source: https://www.costcotravel.com/Info/Terms-And-Conditions Answer: https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#answer-cht-vacation-package-platforms-3",
      "source_url": "https://www.costcotravel.com/Info/Terms-And-Conditions"
    },
    {
      "group": "In this category",
      "id": "answer-cht-vacation-package-platforms-4",
      "question": "Should optional travel charges be included in every package-value claim?",
      "text": "Getaways by Southwest says booking prices exclude services not expressly included and requires the amount due today at checkout. Name the advertised components and clarify the applicable checkout amount. The source does not establish every trip's final spend, commission or net margin; separately purchased extras remain distinct from the initial package transaction.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#answer-cht-vacation-package-platforms-4",
      "citation": "Madgicx Research & Labs. Vacation Package Platforms. Should optional travel charges be included in every package-value claim? Getaways by Southwest says booking prices exclude services not expressly included and requires the amount due today at checkout. Name the advertised components and clarify the applicable checkout amount. The source does not establish every trip's final spend, commission or net margin; separately purchased extras remain distinct from the initial package transaction.  Source: https://www.southwest.com/vacations/terms-and-conditions Answer: https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#answer-cht-vacation-package-platforms-4",
      "source_url": "https://www.southwest.com/vacations/terms-and-conditions"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Vacation Package Platforms?",
      "text": "The median account AOV for Vacation Package Platforms is $1,526.24 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#answer-median-aov",
      "citation": "Madgicx Research & Labs. Vacation Package Platforms. What is the average order value benchmark for Vacation Package Platforms? The median account AOV for Vacation Package Platforms is $1,526.24 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Vacation Package Platforms?",
      "text": "The middle 50% of account AOVs runs from $434.12 to $3,110.74 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#answer-aov-range",
      "citation": "Madgicx Research & Labs. Vacation Package Platforms. What is the typical AOV range in Vacation Package Platforms? The middle 50% of account AOVs runs from $434.12 to $3,110.74 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $434.12 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Vacation Package Platforms. What is the lower-quartile AOV? The 25th-percentile account AOV is $434.12 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $3,110.74 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Vacation Package Platforms. What is the upper-quartile AOV? The 75th-percentile account AOV is $3,110.74 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Vacation Package Platforms. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Vacation Package Platforms. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Vacation Package Platforms. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Vacation Package Platforms classifications under Travel Booking Platforms. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Vacation Package Platforms. Which industry or subcategory does this benchmark cover? This benchmark covers exact Vacation Package Platforms classifications under Travel Booking Platforms. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Vacation Package Platforms. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Vacation Package Platforms. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#answer-download-research",
      "citation": "Madgicx Research & Labs. Vacation Package Platforms. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#reuse Answer: https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#answer-cite-research",
      "citation": "Madgicx Research & Labs. Vacation Package Platforms. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#reuse Answer: https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms/vacation-package-platforms#reuse"
    }
  ]
}