# Travel Search Engines — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate No publishable AOV benchmark. - Status: unavailable_insufficient_cohort - Scope: The exact category cohort does not support a publishable AOV aggregate. - Status reviewed: 2026-10-11T14:12:18.447771+00:00 - Period: No publishable aggregate; underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/travel-booking-platforms/travel-search-engines#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Where does a metasearch visitor actually finish booking? momondo says it compares travel options and sends a visitor to the chosen provider's site, where booking is completed. Keep the handoff clear in campaign measurement. A search or outbound click is different from a confirmed purchase, and this edition does not publish an AOV benchmark for travel search engines. [Source](https://www.momondo.com/about) · [Answer permalink](https://madgicx.com/labs/industries/travel-booking-platforms/travel-search-engines#answer-cht-travel-search-engines-1) Citation: Madgicx Research & Labs. Travel Search Engines. Where does a metasearch visitor actually finish booking? momondo says it compares travel options and sends a visitor to the chosen provider's site, where booking is completed. Keep the handoff clear in campaign measurement. A search or outbound click is different from a confirmed purchase, and this edition does not publish an AOV benchmark for travel search engines. Source: https://www.momondo.com/about Answer: https://madgicx.com/labs/industries/travel-booking-platforms/travel-search-engines#answer-cht-travel-search-engines-1 ### Why can a search-result fare differ from the final checkout price? Skyscanner says additional provider options such as luggage, seats or insurance can change the final ticket price. Direct visitors to the booking provider for inclusion questions. A displayed comparison price is not a paid ticket or net revenue; the explanation does not establish the price of any current itinerary. [Source](https://help.skyscanner.net/hc/en-gb/articles/201208841-What-do-you-include-in-the-prices-shown-on-Skyscanner) · [Answer permalink](https://madgicx.com/labs/industries/travel-booking-platforms/travel-search-engines#answer-cht-travel-search-engines-2) Citation: Madgicx Research & Labs. Travel Search Engines. Why can a search-result fare differ from the final checkout price? Skyscanner says additional provider options such as luggage, seats or insurance can change the final ticket price. Direct visitors to the booking provider for inclusion questions. A displayed comparison price is not a paid ticket or net revenue; the explanation does not establish the price of any current itinerary. Source: https://help.skyscanner.net/hc/en-gb/articles/201208841-What-do-you-include-in-the-prices-shown-on-Skyscanner Answer: https://madgicx.com/labs/industries/travel-booking-platforms/travel-search-engines#answer-cht-travel-search-engines-2 ### Should price alerts and booking support share one conversion label? KAYAK's help page separates search and discovery, pricing and price alerts, and booking and checkout topics. This observed support structure supports distinct journey labels, not proof that every booking happens on KAYAK. Report an alert interaction separately from a purchase; no measured downstream booking revenue or AOV is published for travel search engines in this edition. [Source](https://www.kayak.com/c/help/) · [Answer permalink](https://madgicx.com/labs/industries/travel-booking-platforms/travel-search-engines#answer-cht-travel-search-engines-3) Citation: Madgicx Research & Labs. Travel Search Engines. Should price alerts and booking support share one conversion label? KAYAK's help page separates search and discovery, pricing and price alerts, and booking and checkout topics. This observed support structure supports distinct journey labels, not proof that every booking happens on KAYAK. Report an alert interaction separately from a purchase; no measured downstream booking revenue or AOV is published for travel search engines in this edition. Source: https://www.kayak.com/c/help/ Answer: https://madgicx.com/labs/industries/travel-booking-platforms/travel-search-engines#answer-cht-travel-search-engines-3 ### Why show both the marketing airline and the operating airline? Google Flights explains codeshares: one airline can sell a seat while another operates the aircraft, and its detailed view can identify both. An itinerary creative can make that distinction understandable without promising a particular carrier arrangement. Itinerary selection and booking completion remain separate actions; comparison content does not supply a measured AOV. [Source](https://support.google.com/travel/answer/11583641?hl=en) · [Answer permalink](https://madgicx.com/labs/industries/travel-booking-platforms/travel-search-engines#answer-cht-travel-search-engines-4) Citation: Madgicx Research & Labs. Travel Search Engines. Why show both the marketing airline and the operating airline? Google Flights explains codeshares: one airline can sell a seat while another operates the aircraft, and its detailed view can identify both. An itinerary creative can make that distinction understandable without promising a particular carrier arrangement. Itinerary selection and booking completion remain separate actions; comparison content does not supply a measured AOV. Source: https://support.google.com/travel/answer/11583641?hl=en Answer: https://madgicx.com/labs/industries/travel-booking-platforms/travel-search-engines#answer-cht-travel-search-engines-4 ### Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. [Source](https://madgicx.com/labs/industries/travel-booking-platforms/travel-search-engines#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/travel-booking-platforms/travel-search-engines#answer-benchmark-status) Citation: Madgicx Research & Labs. Travel Search Engines. Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. Source: https://madgicx.com/labs/industries/travel-booking-platforms/travel-search-engines#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms/travel-search-engines#answer-benchmark-status ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/travel-booking-platforms/travel-search-engines#reuse) · [Answer permalink](https://madgicx.com/labs/industries/travel-booking-platforms/travel-search-engines#answer-download-research) Citation: Madgicx Research & Labs. Travel Search Engines. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/travel-booking-platforms/travel-search-engines#reuse Answer: https://madgicx.com/labs/industries/travel-booking-platforms/travel-search-engines#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/travel-booking-platforms/travel-search-engines#reuse) · [Answer permalink](https://madgicx.com/labs/industries/travel-booking-platforms/travel-search-engines#answer-cite-research) Citation: Madgicx Research & Labs. Travel Search Engines. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/travel-booking-platforms/travel-search-engines#reuse Answer: https://madgicx.com/labs/industries/travel-booking-platforms/travel-search-engines#answer-cite-research