# Model Kits Collectibles — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $52.79 - Middle 50%: $27.02 to $98.72 - Status: verified_aggregate - Scope: Equal-weight account aggregate · Reporting period not supplied - Snapshot read: 2026-10-11T14:12:08.001520+00:00 - Period: Dated snapshot · underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Can a model-kit ad imply that the photographed model arrives ready to display? Tamiya's English modeling guide explains that plastic parts arrive on sprues and must be cut off before assembly. State whether the offer is a kit or finished model. A completed promotional image does not establish the delivery state of the advertised product. [Source](https://www.tamiya.com/english/modeling_guide_en.html) · [Answer permalink](https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#answer-equipmentsportstoys1-model-kits-collectibles-1) Citation: Madgicx Research & Labs. Model Kits Collectibles. Can a model-kit ad imply that the photographed model arrives ready to display? Tamiya's English modeling guide explains that plastic parts arrive on sprues and must be cut off before assembly. State whether the offer is a kit or finished model. A completed promotional image does not establish the delivery state of the advertised product. Source: https://www.tamiya.com/english/modeling_guide_en.html Answer: https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#answer-equipmentsportstoys1-model-kits-collectibles-1 ### Why should a model-kit offer qualify adhesives by material? Tamiya's modeling guide describes different cements for plastic, metal, transparent parts and other materials. Check the selected kit and state any supplied adhesive. One generic glue image does not establish the correct adhesive or that it is included with the kit. [Source](https://www.tamiya.com/english/modeling_guide_en.html) · [Answer permalink](https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#answer-equipmentsportstoys1-model-kits-collectibles-2) Citation: Madgicx Research & Labs. Model Kits Collectibles. Why should a model-kit offer qualify adhesives by material? Tamiya's modeling guide describes different cements for plastic, metal, transparent parts and other materials. Check the selected kit and state any supplied adhesive. One generic glue image does not establish the correct adhesive or that it is included with the kit. Source: https://www.tamiya.com/english/modeling_guide_en.html Answer: https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#answer-equipmentsportstoys1-model-kits-collectibles-2 ### Does a kit purchase establish that the buyer has the tools to handle its smallest parts? Tamiya's modeling guide describes tweezers for small parts and pin vises for assembly or detailing tasks. Qualify the selected kit's tool needs separately. The guide introduces tools; it does not establish that a particular model box includes them or that every kit needs every tool. [Source](https://www.tamiya.com/english/modeling_guide_en.html) · [Answer permalink](https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#answer-equipmentsportstoys1-model-kits-collectibles-3) Citation: Madgicx Research & Labs. Model Kits Collectibles. Does a kit purchase establish that the buyer has the tools to handle its smallest parts? Tamiya's modeling guide describes tweezers for small parts and pin vises for assembly or detailing tasks. Qualify the selected kit's tool needs separately. The guide introduces tools; it does not establish that a particular model box includes them or that every kit needs every tool. Source: https://www.tamiya.com/english/modeling_guide_en.html Answer: https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#answer-equipmentsportstoys1-model-kits-collectibles-3 ### Can a global model-kit campaign assume all recommended finishing items are locally available? Tamiya's English modeling guide directs readers to a local agent for product availability. Qualify the kit and supporting materials in the target market. A manufacturer guide listing tools and finishes does not establish local stock, bundle contents or a complete delivered project. [Source](https://www.tamiya.com/english/modeling_guide_en.html) · [Answer permalink](https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#answer-equipmentsportstoys1-model-kits-collectibles-4) Citation: Madgicx Research & Labs. Model Kits Collectibles. Can a global model-kit campaign assume all recommended finishing items are locally available? Tamiya's English modeling guide directs readers to a local agent for product availability. Qualify the kit and supporting materials in the target market. A manufacturer guide listing tools and finishes does not establish local stock, bundle contents or a complete delivered project. Source: https://www.tamiya.com/english/modeling_guide_en.html Answer: https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#answer-equipmentsportstoys1-model-kits-collectibles-4 ### What is the average order value benchmark for Model Kits Collectibles? The median account AOV for Model Kits Collectibles is $52.79 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#answer-median-aov) Citation: Madgicx Research & Labs. Model Kits Collectibles. What is the average order value benchmark for Model Kits Collectibles? The median account AOV for Model Kits Collectibles is $52.79 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#benchmark Answer: https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#answer-median-aov ### What is the typical AOV range in Model Kits Collectibles? The middle 50% of account AOVs runs from $27.02 to $98.72 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#answer-aov-range) Citation: Madgicx Research & Labs. Model Kits Collectibles. What is the typical AOV range in Model Kits Collectibles? The middle 50% of account AOVs runs from $27.02 to $98.72 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#benchmark Answer: https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $27.02 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Model Kits Collectibles. What is the lower-quartile AOV? The 25th-percentile account AOV is $27.02 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#benchmark Answer: https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $98.72 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Model Kits Collectibles. What is the upper-quartile AOV? The 75th-percentile account AOV is $98.72 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#benchmark Answer: https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#answer-upper-quartile-aov ### How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#answer-aov-calculation) Citation: Madgicx Research & Labs. Model Kits Collectibles. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#benchmark Answer: https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#answer-median-or-mean) Citation: Madgicx Research & Labs. Model Kits Collectibles. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#benchmark Answer: https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#answer-median-or-mean ### What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#answer-benchmark-period) Citation: Madgicx Research & Labs. Model Kits Collectibles. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#benchmark Answer: https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers exact Model Kits Collectibles classifications under Toys Games & Hobbies. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Model Kits Collectibles. Which industry or subcategory does this benchmark cover? This benchmark covers exact Model Kits Collectibles classifications under Toys Games & Hobbies. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#benchmark Answer: https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#answer-compare-aov) Citation: Madgicx Research & Labs. Model Kits Collectibles. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#benchmark Answer: https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#answer-aov-performance) Citation: Madgicx Research & Labs. Model Kits Collectibles. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#benchmark Answer: https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#answer-aov-performance ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#reuse) · [Answer permalink](https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#answer-download-research) Citation: Madgicx Research & Labs. Model Kits Collectibles. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#reuse Answer: https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#reuse) · [Answer permalink](https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#answer-cite-research) Citation: Madgicx Research & Labs. Model Kits Collectibles. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#reuse Answer: https://madgicx.com/labs/industries/toys-games-hobbies/model-kits-collectibles#answer-cite-research