{
  "name": "Action Figures Dolls",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "action-figures-dolls",
  "kind": "subcategory",
  "parent_slug": "toys-games-hobbies",
  "url": "https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "action-figures-dolls",
    "parent_slug": "toys-games-hobbies",
    "cohort_scope": "exact_child",
    "median_aov_usd": 53.52,
    "p25_aov_usd": 13.53,
    "p75_aov_usd": 75.58,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:12:08.001520+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Action Figures Dolls account AOV: median $53.52; middle 50% $13.53–$75.58. Snapshot read 2026-10-11T14:12:08.001520+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-equipmentsportstoys1-action-figures-dolls-1",
      "question": "Does a figure preorder establish an immediately shippable purchase?",
      "text": "For non-crowdfunded orders, Hasbro Pulse's North America shipping policy says preorders ship when available and availability can change. Show the actual stock state and estimated timing. A preorder confirmation does not establish dispatch, delivery or current stock for the advertised collectible.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#answer-equipmentsportstoys1-action-figures-dolls-1",
      "citation": "Madgicx Research & Labs. Action Figures Dolls. Does a figure preorder establish an immediately shippable purchase? For non-crowdfunded orders, Hasbro Pulse's North America shipping policy says preorders ship when available and availability can change. Show the actual stock state and estimated timing. A preorder confirmation does not establish dispatch, delivery or current stock for the advertised collectible.  Source: https://www.hasbropulse.com/pages/shipping-return-policy Answer: https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#answer-equipmentsportstoys1-action-figures-dolls-1",
      "source_url": "https://www.hasbropulse.com/pages/shipping-return-policy"
    },
    {
      "group": "In this category",
      "id": "answer-equipmentsportstoys1-action-figures-dolls-2",
      "question": "Can an action-figure campaign use shipped to mean delivered?",
      "text": "For non-crowdfunded orders, Hasbro Pulse's North America policy defines shipped as leaving its fulfillment center. Keep dispatch and delivery distinct in the campaign and reporting. A shipment notice establishes that fulfillment milestone; it does not establish arrival at the buyer's address.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#answer-equipmentsportstoys1-action-figures-dolls-2",
      "citation": "Madgicx Research & Labs. Action Figures Dolls. Can an action-figure campaign use shipped to mean delivered? For non-crowdfunded orders, Hasbro Pulse's North America policy defines shipped as leaving its fulfillment center. Keep dispatch and delivery distinct in the campaign and reporting. A shipment notice establishes that fulfillment milestone; it does not establish arrival at the buyer's address.  Source: https://www.hasbropulse.com/pages/shipping-return-policy Answer: https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#answer-equipmentsportstoys1-action-figures-dolls-2",
      "source_url": "https://www.hasbropulse.com/pages/shipping-return-policy"
    },
    {
      "group": "In this category",
      "id": "answer-equipmentsportstoys1-action-figures-dolls-3",
      "question": "Can a collectible return promise imply that opened packaging is acceptable?",
      "text": "Hasbro Pulse's North America return policy, effective September 2023 and retrieved in October 2026, excludes opened items while offering eligible unopened returns within 30 days. State the packaging condition. A general return headline does not establish that an unpacked figure qualifies.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#answer-equipmentsportstoys1-action-figures-dolls-3",
      "citation": "Madgicx Research & Labs. Action Figures Dolls. Can a collectible return promise imply that opened packaging is acceptable? Hasbro Pulse's North America return policy, effective September 2023 and retrieved in October 2026, excludes opened items while offering eligible unopened returns within 30 days. State the packaging condition. A general return headline does not establish that an unpacked figure qualifies.  Source: https://www.hasbropulse.com/pages/shipping-return-policy Answer: https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#answer-equipmentsportstoys1-action-figures-dolls-3",
      "source_url": "https://www.hasbropulse.com/pages/shipping-return-policy"
    },
    {
      "group": "In this category",
      "id": "answer-equipmentsportstoys1-action-figures-dolls-4",
      "question": "Why should figure campaigns distinguish preorder cancellation from an in-stock order?",
      "text": "For non-crowdfunded orders, Hasbro Pulse's North America policy allows preorder cancellation before payment capture during fulfillment but gives in-stock orders a 60-minute cancellation window. Name the order state. A cancellation request does not establish that either deadline or eligibility has been satisfied.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#answer-equipmentsportstoys1-action-figures-dolls-4",
      "citation": "Madgicx Research & Labs. Action Figures Dolls. Why should figure campaigns distinguish preorder cancellation from an in-stock order? For non-crowdfunded orders, Hasbro Pulse's North America policy allows preorder cancellation before payment capture during fulfillment but gives in-stock orders a 60-minute cancellation window. Name the order state. A cancellation request does not establish that either deadline or eligibility has been satisfied.  Source: https://www.hasbropulse.com/pages/shipping-return-policy Answer: https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#answer-equipmentsportstoys1-action-figures-dolls-4",
      "source_url": "https://www.hasbropulse.com/pages/shipping-return-policy"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Action Figures Dolls?",
      "text": "The median account AOV for Action Figures Dolls is $53.52 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#answer-median-aov",
      "citation": "Madgicx Research & Labs. Action Figures Dolls. What is the average order value benchmark for Action Figures Dolls? The median account AOV for Action Figures Dolls is $53.52 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#benchmark Answer: https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Action Figures Dolls?",
      "text": "The middle 50% of account AOVs runs from $13.53 to $75.58 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#answer-aov-range",
      "citation": "Madgicx Research & Labs. Action Figures Dolls. What is the typical AOV range in Action Figures Dolls? The middle 50% of account AOVs runs from $13.53 to $75.58 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#benchmark Answer: https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $13.53 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Action Figures Dolls. What is the lower-quartile AOV? The 25th-percentile account AOV is $13.53 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#benchmark Answer: https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $75.58 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Action Figures Dolls. What is the upper-quartile AOV? The 75th-percentile account AOV is $75.58 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#benchmark Answer: https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Action Figures Dolls. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#benchmark Answer: https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Action Figures Dolls. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#benchmark Answer: https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Action Figures Dolls. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#benchmark Answer: https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Action Figures Dolls classifications under Toys Games & Hobbies. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Action Figures Dolls. Which industry or subcategory does this benchmark cover? This benchmark covers exact Action Figures Dolls classifications under Toys Games & Hobbies. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#benchmark Answer: https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Action Figures Dolls. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#benchmark Answer: https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Action Figures Dolls. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#benchmark Answer: https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#answer-download-research",
      "citation": "Madgicx Research & Labs. Action Figures Dolls. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#reuse Answer: https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#answer-cite-research",
      "citation": "Madgicx Research & Labs. Action Figures Dolls. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#reuse Answer: https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/toys-games-hobbies/action-figures-dolls#reuse"
    }
  ]
}