# Water Sports Equipment — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $185.60 - Middle 50%: $78.07 to $472.90 - Status: verified_aggregate - Scope: Equal-weight account aggregate · Reporting period not supplied - Snapshot read: 2026-10-11T14:11:54.153357+00:00 - Period: Dated snapshot · underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Can an archived SUP product page support a live-availability claim in a campaign? NRS's Thrive 10-foot-3 product page states that the board is no longer available and points to alternatives. Treat it as an archived product example. Its specifications cannot establish current stock, a present offer or an order that the advertiser can fulfill. [Source](https://www.nrs.com/nrs-thrive-103-inflatable-sup-board/plbi) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-equipmentsportstoys1-water-sports-equipment-1) Citation: Madgicx Research & Labs. Water Sports Equipment. Can an archived SUP product page support a live-availability claim in a campaign? NRS's Thrive 10-foot-3 product page states that the board is no longer available and points to alternatives. Treat it as an archived product example. Its specifications cannot establish current stock, a present offer or an order that the advertiser can fulfill. Source: https://www.nrs.com/nrs-thrive-103-inflatable-sup-board/plbi Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-equipmentsportstoys1-water-sports-equipment-1 ### What bundle qualification can an advertiser learn from an archived SUP listing? NRS's unavailable Thrive 10-foot-3 listing names a pump, gauge, travel pack and repair kit among included items. Specify the contents of the live offer being advertised. This archived list does not establish that another board package includes a paddle or all trip equipment. [Source](https://www.nrs.com/nrs-thrive-103-inflatable-sup-board/plbi) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-equipmentsportstoys1-water-sports-equipment-2) Citation: Madgicx Research & Labs. Water Sports Equipment. What bundle qualification can an advertiser learn from an archived SUP listing? NRS's unavailable Thrive 10-foot-3 listing names a pump, gauge, travel pack and repair kit among included items. Specify the contents of the live offer being advertised. This archived list does not establish that another board package includes a paddle or all trip equipment. Source: https://www.nrs.com/nrs-thrive-103-inflatable-sup-board/plbi Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-equipmentsportstoys1-water-sports-equipment-2 ### Why separate retail and commercial use when advertising a SUP warranty? NRS's archived Thrive 10-foot-3 page lists three-year retail and one-year commercial warranties. Qualify the current model and buyer's use before making a coverage promise. The unavailable product's terms do not establish warranty coverage for a different board or present sale. [Source](https://www.nrs.com/nrs-thrive-103-inflatable-sup-board/plbi) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-equipmentsportstoys1-water-sports-equipment-3) Citation: Madgicx Research & Labs. Water Sports Equipment. Why separate retail and commercial use when advertising a SUP warranty? NRS's archived Thrive 10-foot-3 page lists three-year retail and one-year commercial warranties. Qualify the current model and buyer's use before making a coverage promise. The unavailable product's terms do not establish warranty coverage for a different board or present sale. Source: https://www.nrs.com/nrs-thrive-103-inflatable-sup-board/plbi Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-equipmentsportstoys1-water-sports-equipment-3 ### Can an advertised paddler range ignore the load of carried gear? NRS's unavailable Thrive 10-foot-3 specifications describe their suggested performance weight range as paddler plus gear. Qualify the total intended load for the live model. This historical recommendation is not a universal capacity limit or evidence that any paddling situation is safe. [Source](https://www.nrs.com/nrs-thrive-103-inflatable-sup-board/plbi) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-equipmentsportstoys1-water-sports-equipment-4) Citation: Madgicx Research & Labs. Water Sports Equipment. Can an advertised paddler range ignore the load of carried gear? NRS's unavailable Thrive 10-foot-3 specifications describe their suggested performance weight range as paddler plus gear. Qualify the total intended load for the live model. This historical recommendation is not a universal capacity limit or evidence that any paddling situation is safe. Source: https://www.nrs.com/nrs-thrive-103-inflatable-sup-board/plbi Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-equipmentsportstoys1-water-sports-equipment-4 ### What is the average order value benchmark for Water Sports Equipment? The median account AOV for Water Sports Equipment is $185.60 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-median-aov) Citation: Madgicx Research & Labs. Water Sports Equipment. What is the average order value benchmark for Water Sports Equipment? The median account AOV for Water Sports Equipment is $185.60 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-median-aov ### What is the typical AOV range in Water Sports Equipment? The middle 50% of account AOVs runs from $78.07 to $472.90 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-aov-range) Citation: Madgicx Research & Labs. Water Sports Equipment. What is the typical AOV range in Water Sports Equipment? The middle 50% of account AOVs runs from $78.07 to $472.90 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $78.07 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Water Sports Equipment. What is the lower-quartile AOV? The 25th-percentile account AOV is $78.07 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $472.90 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Water Sports Equipment. What is the upper-quartile AOV? The 75th-percentile account AOV is $472.90 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-upper-quartile-aov ### How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-aov-calculation) Citation: Madgicx Research & Labs. Water Sports Equipment. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-median-or-mean) Citation: Madgicx Research & Labs. Water Sports Equipment. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-median-or-mean ### What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-benchmark-period) Citation: Madgicx Research & Labs. Water Sports Equipment. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers exact Water Sports Equipment classifications under Sports & Outdoor Equipment. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Water Sports Equipment. Which industry or subcategory does this benchmark cover? This benchmark covers exact Water Sports Equipment classifications under Sports & Outdoor Equipment. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-compare-aov) Citation: Madgicx Research & Labs. Water Sports Equipment. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-aov-performance) Citation: Madgicx Research & Labs. Water Sports Equipment. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-aov-performance ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#reuse) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-download-research) Citation: Madgicx Research & Labs. Water Sports Equipment. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#reuse Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#reuse) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-cite-research) Citation: Madgicx Research & Labs. Water Sports Equipment. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#reuse Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/water-sports-equipment#answer-cite-research