{
  "name": "Outdoor Recreation Gear",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "outdoor-recreation-gear",
  "kind": "subcategory",
  "parent_slug": "sports-outdoor-equipment",
  "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "outdoor-recreation-gear",
    "parent_slug": "sports-outdoor-equipment",
    "cohort_scope": "exact_child",
    "median_aov_usd": 187.65,
    "p25_aov_usd": 89.0,
    "p75_aov_usd": 362.77,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:11:54.153357+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Outdoor Recreation Gear account AOV: median $187.65; middle 50% $89.00–$362.77. Snapshot read 2026-10-11T14:11:54.153357+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-equipmentsportstoys1-outdoor-recreation-gear-1",
      "question": "Why should a tent campaign separate car camping from backpacking intent?",
      "text": "REI's tent guide, updated October 2025, distinguishes heavier car-camping shelters from lighter, more compact backpacking options. Ask how the tent will reach camp. A camping-interest enquiry does not establish that the advertised model suits a carried backcountry trip.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-equipmentsportstoys1-outdoor-recreation-gear-1",
      "citation": "Madgicx Research & Labs. Outdoor Recreation Gear. Why should a tent campaign separate car camping from backpacking intent? REI's tent guide, updated October 2025, distinguishes heavier car-camping shelters from lighter, more compact backpacking options. Ask how the tent will reach camp. A camping-interest enquiry does not establish that the advertised model suits a carried backcountry trip.  Source: https://www.rei.com/learn/expert-advice/family-base-camping-tent.html Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-equipmentsportstoys1-outdoor-recreation-gear-1",
      "source_url": "https://www.rei.com/learn/expert-advice/family-base-camping-tent.html"
    },
    {
      "group": "In this category",
      "id": "answer-equipmentsportstoys1-outdoor-recreation-gear-2",
      "question": "Can a tent-capacity headline imply room for people, pets and all their gear?",
      "text": "REI's October 2025 guide says person ratings generally reflect sleeping-pad fit; extra space for gear or other activities is separate. Show the selected tent's layout and ask about those needs. Its stated person count does not establish the buyer's usable-space requirement.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-equipmentsportstoys1-outdoor-recreation-gear-2",
      "citation": "Madgicx Research & Labs. Outdoor Recreation Gear. Can a tent-capacity headline imply room for people, pets and all their gear? REI's October 2025 guide says person ratings generally reflect sleeping-pad fit; extra space for gear or other activities is separate. Show the selected tent's layout and ask about those needs. Its stated person count does not establish the buyer's usable-space requirement.  Source: https://www.rei.com/learn/expert-advice/family-base-camping-tent.html Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-equipmentsportstoys1-outdoor-recreation-gear-2",
      "source_url": "https://www.rei.com/learn/expert-advice/family-base-camping-tent.html"
    },
    {
      "group": "In this category",
      "id": "answer-equipmentsportstoys1-outdoor-recreation-gear-3",
      "question": "What should a seasonality promise in an outdoor-gear ad qualify?",
      "text": "REI's October 2025 guide discusses three-season tents in temperate US spring, summer and fall conditions, with different designs for extended or winter use. Name the actual model and intended conditions. A season label alone does not establish suitability for every destination or weather event.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-equipmentsportstoys1-outdoor-recreation-gear-3",
      "citation": "Madgicx Research & Labs. Outdoor Recreation Gear. What should a seasonality promise in an outdoor-gear ad qualify? REI's October 2025 guide discusses three-season tents in temperate US spring, summer and fall conditions, with different designs for extended or winter use. Name the actual model and intended conditions. A season label alone does not establish suitability for every destination or weather event.  Source: https://www.rei.com/learn/expert-advice/family-base-camping-tent.html Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-equipmentsportstoys1-outdoor-recreation-gear-3",
      "source_url": "https://www.rei.com/learn/expert-advice/family-base-camping-tent.html"
    },
    {
      "group": "In this category",
      "id": "answer-equipmentsportstoys1-outdoor-recreation-gear-4",
      "question": "Can a larger-tent offer assume it removes every purchase objection?",
      "text": "REI's October 2025 guide notes that large tents can be harder for one person to assemble and may exceed a campsite's available pitch space. Qualify setup and site footprint. A roomier model does not automatically establish that the buyer can use it on the planned trip.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-equipmentsportstoys1-outdoor-recreation-gear-4",
      "citation": "Madgicx Research & Labs. Outdoor Recreation Gear. Can a larger-tent offer assume it removes every purchase objection? REI's October 2025 guide notes that large tents can be harder for one person to assemble and may exceed a campsite's available pitch space. Qualify setup and site footprint. A roomier model does not automatically establish that the buyer can use it on the planned trip.  Source: https://www.rei.com/learn/expert-advice/family-base-camping-tent.html Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-equipmentsportstoys1-outdoor-recreation-gear-4",
      "source_url": "https://www.rei.com/learn/expert-advice/family-base-camping-tent.html"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Outdoor Recreation Gear?",
      "text": "The median account AOV for Outdoor Recreation Gear is $187.65 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-median-aov",
      "citation": "Madgicx Research & Labs. Outdoor Recreation Gear. What is the average order value benchmark for Outdoor Recreation Gear? The median account AOV for Outdoor Recreation Gear is $187.65 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Outdoor Recreation Gear?",
      "text": "The middle 50% of account AOVs runs from $89.00 to $362.77 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-aov-range",
      "citation": "Madgicx Research & Labs. Outdoor Recreation Gear. What is the typical AOV range in Outdoor Recreation Gear? The middle 50% of account AOVs runs from $89.00 to $362.77 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $89.00 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Outdoor Recreation Gear. What is the lower-quartile AOV? The 25th-percentile account AOV is $89.00 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $362.77 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Outdoor Recreation Gear. What is the upper-quartile AOV? The 75th-percentile account AOV is $362.77 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Outdoor Recreation Gear. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Outdoor Recreation Gear. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Outdoor Recreation Gear. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Outdoor Recreation Gear classifications under Sports & Outdoor Equipment. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Outdoor Recreation Gear. Which industry or subcategory does this benchmark cover? This benchmark covers exact Outdoor Recreation Gear classifications under Sports & Outdoor Equipment. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Outdoor Recreation Gear. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Outdoor Recreation Gear. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-download-research",
      "citation": "Madgicx Research & Labs. Outdoor Recreation Gear. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#reuse Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-cite-research",
      "citation": "Madgicx Research & Labs. Outdoor Recreation Gear. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#reuse Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/outdoor-recreation-gear#reuse"
    }
  ]
}