{
  "name": "Athletic Footwear",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "athletic-footwear",
  "kind": "subcategory",
  "parent_slug": "sports-outdoor-equipment",
  "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "athletic-footwear",
    "parent_slug": "sports-outdoor-equipment",
    "cohort_scope": "exact_child",
    "median_aov_usd": 102.24,
    "p25_aov_usd": 54.18,
    "p75_aov_usd": 182.13,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:11:54.153357+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Athletic Footwear account AOV: median $102.24; middle 50% $54.18–$182.13. Snapshot read 2026-10-11T14:11:54.153357+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-equipmentsportstoys1-athletic-footwear-1",
      "question": "What return-window claim should a footwear advertiser qualify by seller and clock?",
      "text": "Nike's retrieved US help policy allows returns or exchanges within 60 days of online delivery or store purchase, subject to exceptions. State the seller, start point and exclusions. This policy example does not establish the return window for every retailer selling Nike shoes.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#answer-equipmentsportstoys1-athletic-footwear-1",
      "citation": "Madgicx Research & Labs. Athletic Footwear. What return-window claim should a footwear advertiser qualify by seller and clock? Nike's retrieved US help policy allows returns or exchanges within 60 days of online delivery or store purchase, subject to exceptions. State the seller, start point and exclusions. This policy example does not establish the return window for every retailer selling Nike shoes.  Source: https://www.nike.com/help/a/returns-policy Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#answer-equipmentsportstoys1-athletic-footwear-1",
      "source_url": "https://www.nike.com/help/a/returns-policy"
    },
    {
      "group": "In this category",
      "id": "answer-equipmentsportstoys1-athletic-footwear-2",
      "question": "Can a footwear ad imply that a receipt-free return is guaranteed?",
      "text": "Nike's retrieved US return policy requires proof of purchase and reserves limits on returns and exchanges. Tell buyers the evidence needed for the offered route. A trial-oriented shoe message does not establish an unconditional return, especially when purchase proof is missing.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#answer-equipmentsportstoys1-athletic-footwear-2",
      "citation": "Madgicx Research & Labs. Athletic Footwear. Can a footwear ad imply that a receipt-free return is guaranteed? Nike's retrieved US return policy requires proof of purchase and reserves limits on returns and exchanges. Tell buyers the evidence needed for the offered route. A trial-oriented shoe message does not establish an unconditional return, especially when purchase proof is missing.  Source: https://www.nike.com/help/a/returns-policy Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#answer-equipmentsportstoys1-athletic-footwear-2",
      "source_url": "https://www.nike.com/help/a/returns-policy"
    },
    {
      "group": "In this category",
      "id": "answer-equipmentsportstoys1-athletic-footwear-3",
      "question": "Why should a Nike-footwear campaign identify the checkout retailer?",
      "text": "Nike's US help policy says purchases from another retailer must be returned to that retailer; Clearance store purchases are final. Match the return promise to the actual seller. A shoe's brand does not establish which retailer will accept its return.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#answer-equipmentsportstoys1-athletic-footwear-3",
      "citation": "Madgicx Research & Labs. Athletic Footwear. Why should a Nike-footwear campaign identify the checkout retailer? Nike's US help policy says purchases from another retailer must be returned to that retailer; Clearance store purchases are final. Match the return promise to the actual seller. A shoe's brand does not establish which retailer will accept its return.  Source: https://www.nike.com/help/a/returns-policy Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#answer-equipmentsportstoys1-athletic-footwear-3",
      "source_url": "https://www.nike.com/help/a/returns-policy"
    },
    {
      "group": "In this category",
      "id": "answer-equipmentsportstoys1-athletic-footwear-4",
      "question": "Does a defect enquiry after the normal return window measure an ordinary shoe return?",
      "text": "Nike's US help policy directs potentially defective items after 60 days to separate warranty information. Keep defect enquiries distinct from ordinary returns and new purchases. The enquiry itself does not establish warranty eligibility, a refund or additional footwear revenue.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#answer-equipmentsportstoys1-athletic-footwear-4",
      "citation": "Madgicx Research & Labs. Athletic Footwear. Does a defect enquiry after the normal return window measure an ordinary shoe return? Nike's US help policy directs potentially defective items after 60 days to separate warranty information. Keep defect enquiries distinct from ordinary returns and new purchases. The enquiry itself does not establish warranty eligibility, a refund or additional footwear revenue.  Source: https://www.nike.com/help/a/returns-policy Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#answer-equipmentsportstoys1-athletic-footwear-4",
      "source_url": "https://www.nike.com/help/a/returns-policy"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Athletic Footwear?",
      "text": "The median account AOV for Athletic Footwear is $102.24 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#answer-median-aov",
      "citation": "Madgicx Research & Labs. Athletic Footwear. What is the average order value benchmark for Athletic Footwear? The median account AOV for Athletic Footwear is $102.24 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Athletic Footwear?",
      "text": "The middle 50% of account AOVs runs from $54.18 to $182.13 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#answer-aov-range",
      "citation": "Madgicx Research & Labs. Athletic Footwear. What is the typical AOV range in Athletic Footwear? The middle 50% of account AOVs runs from $54.18 to $182.13 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $54.18 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Athletic Footwear. What is the lower-quartile AOV? The 25th-percentile account AOV is $54.18 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $182.13 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Athletic Footwear. What is the upper-quartile AOV? The 75th-percentile account AOV is $182.13 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Athletic Footwear. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Athletic Footwear. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Athletic Footwear. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Athletic Footwear classifications under Sports & Outdoor Equipment. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Athletic Footwear. Which industry or subcategory does this benchmark cover? This benchmark covers exact Athletic Footwear classifications under Sports & Outdoor Equipment. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Athletic Footwear. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Athletic Footwear. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#answer-download-research",
      "citation": "Madgicx Research & Labs. Athletic Footwear. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#reuse Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#answer-cite-research",
      "citation": "Madgicx Research & Labs. Athletic Footwear. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#reuse Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-footwear#reuse"
    }
  ]
}