# Athletic Apparel & Accessories — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $93.64 - Middle 50%: $54.06 to $145.50 - Status: verified_aggregate - Scope: Equal-weight account aggregate · Reporting period not supplied - Snapshot read: 2026-10-11T14:11:54.153357+00:00 - Period: Dated snapshot · underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### What fit-friction promise can an apparel campaign substantiate with a provider example? Patagonia's US returns page offers exchanges for wrong size or color and says that exchange route includes shipping both ways. State the seller and route in the offer. This provider example does not establish the policy of every athletic-apparel brand or country. [Source](https://www.patagonia.com/returns.html) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#answer-equipmentsportstoys1-athletic-apparel-accessories-1) Citation: Madgicx Research & Labs. Athletic Apparel & Accessories. What fit-friction promise can an apparel campaign substantiate with a provider example? Patagonia's US returns page offers exchanges for wrong size or color and says that exchange route includes shipping both ways. State the seller and route in the offer. This provider example does not establish the policy of every athletic-apparel brand or country. Source: https://www.patagonia.com/returns.html Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#answer-equipmentsportstoys1-athletic-apparel-accessories-1 ### Can an apparel guarantee imply free repair for ordinary wear? Patagonia's US return form, copyright 2026, says wear-and-tear damage is repaired for a charge. Keep repair-cost conditions beside the guarantee. The form supports a repair route, not an unconditional promise that all wear-related work is free. [Source](https://www.patagonia.com/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw3d6fc375/slots/RMA/Patagonia_returns_form.pdf) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#answer-equipmentsportstoys1-athletic-apparel-accessories-2) Citation: Madgicx Research & Labs. Athletic Apparel & Accessories. Can an apparel guarantee imply free repair for ordinary wear? Patagonia's US return form, copyright 2026, says wear-and-tear damage is repaired for a charge. Keep repair-cost conditions beside the guarantee. The form supports a repair route, not an unconditional promise that all wear-related work is free. Source: https://www.patagonia.com/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw3d6fc375/slots/RMA/Patagonia_returns_form.pdf Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#answer-equipmentsportstoys1-athletic-apparel-accessories-2 ### Why should apparel reporting distinguish a cash refund from merchandise credit? Patagonia's 2026 US return form says qualifying gifts, returns after one year and returns without proof of purchase receive merchandise credit at the last known sale price. Separate those outcomes in retained-value reporting. The original order amount does not establish a later cash refund. [Source](https://www.patagonia.com/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw3d6fc375/slots/RMA/Patagonia_returns_form.pdf) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#answer-equipmentsportstoys1-athletic-apparel-accessories-3) Citation: Madgicx Research & Labs. Athletic Apparel & Accessories. Why should apparel reporting distinguish a cash refund from merchandise credit? Patagonia's 2026 US return form says qualifying gifts, returns after one year and returns without proof of purchase receive merchandise credit at the last known sale price. Separate those outcomes in retained-value reporting. The original order amount does not establish a later cash refund. Source: https://www.patagonia.com/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw3d6fc375/slots/RMA/Patagonia_returns_form.pdf Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#answer-equipmentsportstoys1-athletic-apparel-accessories-3 ### Does a repair or trade-in request measure a new apparel purchase? Patagonia's US returns page provides distinct return, exchange, trade-in and repair routes. Label the action used by the campaign before comparing results. A service-route submission indicates that action; it does not establish a new garment sale or retained purchase revenue. [Source](https://www.patagonia.com/returns.html) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#answer-equipmentsportstoys1-athletic-apparel-accessories-4) Citation: Madgicx Research & Labs. Athletic Apparel & Accessories. Does a repair or trade-in request measure a new apparel purchase? Patagonia's US returns page provides distinct return, exchange, trade-in and repair routes. Label the action used by the campaign before comparing results. A service-route submission indicates that action; it does not establish a new garment sale or retained purchase revenue. Source: https://www.patagonia.com/returns.html Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#answer-equipmentsportstoys1-athletic-apparel-accessories-4 ### What is the average order value benchmark for Athletic Apparel & Accessories? The median account AOV for Athletic Apparel & Accessories is $93.64 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#answer-median-aov) Citation: Madgicx Research & Labs. Athletic Apparel & Accessories. What is the average order value benchmark for Athletic Apparel & Accessories? The median account AOV for Athletic Apparel & Accessories is $93.64 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#answer-median-aov ### What is the typical AOV range in Athletic Apparel & Accessories? The middle 50% of account AOVs runs from $54.06 to $145.50 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#answer-aov-range) Citation: Madgicx Research & Labs. Athletic Apparel & Accessories. What is the typical AOV range in Athletic Apparel & Accessories? The middle 50% of account AOVs runs from $54.06 to $145.50 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $54.06 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Athletic Apparel & Accessories. What is the lower-quartile AOV? The 25th-percentile account AOV is $54.06 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $145.50 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Athletic Apparel & Accessories. What is the upper-quartile AOV? The 75th-percentile account AOV is $145.50 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#answer-upper-quartile-aov ### How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#answer-aov-calculation) Citation: Madgicx Research & Labs. Athletic Apparel & Accessories. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#answer-median-or-mean) Citation: Madgicx Research & Labs. Athletic Apparel & Accessories. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#answer-median-or-mean ### What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#answer-benchmark-period) Citation: Madgicx Research & Labs. Athletic Apparel & Accessories. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers exact Athletic Apparel & Accessories classifications under Sports & Outdoor Equipment. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Athletic Apparel & Accessories. Which industry or subcategory does this benchmark cover? This benchmark covers exact Athletic Apparel & Accessories classifications under Sports & Outdoor Equipment. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#answer-compare-aov) Citation: Madgicx Research & Labs. Athletic Apparel & Accessories. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#answer-aov-performance) Citation: Madgicx Research & Labs. Athletic Apparel & Accessories. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#answer-aov-performance ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#reuse) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#answer-download-research) Citation: Madgicx Research & Labs. Athletic Apparel & Accessories. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#reuse Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#reuse) · [Answer permalink](https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#answer-cite-research) Citation: Madgicx Research & Labs. Athletic Apparel & Accessories. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#reuse Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment/athletic-apparel-accessories#answer-cite-research