{
  "name": "Sports & Outdoor Equipment",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "sports-outdoor-equipment",
  "kind": "industry",
  "parent_slug": null,
  "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "sports-outdoor-equipment",
    "parent_slug": null,
    "cohort_scope": "root_and_children",
    "median_aov_usd": 136.29,
    "p25_aov_usd": 68.47,
    "p75_aov_usd": 292.99,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:11:54.153357+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Sports & Outdoor Equipment account AOV: median $136.29; middle 50% $68.47–$292.99. Snapshot read 2026-10-11T14:11:54.153357+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this industry",
      "id": "answer-r6-sports-weight",
      "question": "Does a tent's minimum trail weight include everything in the package?",
      "text": "REI distinguishes minimum trail weight from packaged weight, which includes additional supplied components such as stakes and storage sacks. A lightweight claim needs its stated specification basis. Product creative should preserve that basis and what the customer receives instead of comparing a minimal setup with another tent's full package; neither weight proves a better hiking outcome.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-r6-sports-weight",
      "citation": "Madgicx Research & Labs. Sports & Outdoor Equipment. Does a tent's minimum trail weight include everything in the package? REI distinguishes minimum trail weight from packaged weight, which includes additional supplied components such as stakes and storage sacks. A lightweight claim needs its stated specification basis. Product creative should preserve that basis and what the customer receives instead of comparing a minimal setup with another tent's full package; neither weight proves a better hiking outcome.  Source: https://www.rei.com/learn/expert-advice/backpacking-tent.html Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-r6-sports-weight",
      "source_url": "https://www.rei.com/learn/expert-advice/backpacking-tent.html"
    },
    {
      "group": "In this industry",
      "id": "answer-r6-sports-return",
      "question": "Do outdoor electronics necessarily share every other gear return condition?",
      "text": "REI's official indexed help gives outdoor electronics a 90-day return window for members and non-members and names several covered device types. That category-specific condition should remain attached to an electronics offer. Readable current policy text was unavailable in this review, so the indexed description is not a universal return promise or verification of an individual purchase's eligibility.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-r6-sports-return",
      "citation": "Madgicx Research & Labs. Sports & Outdoor Equipment. Do outdoor electronics necessarily share every other gear return condition? REI's official indexed help gives outdoor electronics a 90-day return window for members and non-members and names several covered device types. That category-specific condition should remain attached to an electronics offer. Readable current policy text was unavailable in this review, so the indexed description is not a universal return promise or verification of an individual purchase's eligibility.  Source: https://www.rei.com/help/categories?a=Can-I-return-outdoor-electronics---id--TG0PnElMQdeM3qlB4bvfhg&hc=returnsExchanges&secHc=returnPolicyAndEligibility Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-r6-sports-return",
      "source_url": "https://www.rei.com/help/categories?a=Can-I-return-outdoor-electronics---id--TG0PnElMQdeM3qlB4bvfhg&hc=returnsExchanges&secHc=returnPolicyAndEligibility"
    },
    {
      "group": "In this industry",
      "id": "answer-r6-sports-membership",
      "question": "Does starting an exercise-content trial establish paid membership revenue?",
      "text": "Peloton's app comparison page describes no upfront trial cost, a required payment method and billing after the selected trial ends unless canceled. Trial initiation and a successful paid renewal are different records. Equipment-related acquisition analysis should separate content trials from hardware sales and collected membership payments; no placeholder page price is used as a benchmark or verified plan amount.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-r6-sports-membership",
      "citation": "Madgicx Research & Labs. Sports & Outdoor Equipment. Does starting an exercise-content trial establish paid membership revenue? Peloton's app comparison page describes no upfront trial cost, a required payment method and billing after the selected trial ends unless canceled. Trial initiation and a successful paid renewal are different records. Equipment-related acquisition analysis should separate content trials from hardware sales and collected membership payments; no placeholder page price is used as a benchmark or verified plan amount.  Source: https://www.onepeloton.com/membership?toggleSelect=equipment Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-r6-sports-membership",
      "source_url": "https://www.onepeloton.com/membership?toggleSelect=equipment"
    },
    {
      "group": "In this industry",
      "id": "answer-r6-sports-assembly",
      "question": "Is the bicycle the only component of a retailer's advertised purchase offer?",
      "text": "DICK'S Upland store page describes free bike assembly with a bike purchase alongside separate repair, tune-up and accessory-installation services. The purchase offer includes a stated service component, while other service requests have their own scope. Creative comparisons should identify the included assembly rather than assume every retailer or location offers the same bundle.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-r6-sports-assembly",
      "citation": "Madgicx Research & Labs. Sports & Outdoor Equipment. Is the bicycle the only component of a retailer's advertised purchase offer? DICK'S Upland store page describes free bike assembly with a bike purchase alongside separate repair, tune-up and accessory-installation services. The purchase offer includes a stated service component, while other service requests have their own scope. Creative comparisons should identify the included assembly rather than assume every retailer or location offers the same bundle.  Source: https://stores.dickssportinggoods.com/ca/upland/922/ Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-r6-sports-assembly",
      "source_url": "https://stores.dickssportinggoods.com/ca/upland/922/"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Sports & Outdoor Equipment?",
      "text": "The median account AOV for Sports & Outdoor Equipment is $136.29 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-median-aov",
      "citation": "Madgicx Research & Labs. Sports & Outdoor Equipment. What is the average order value benchmark for Sports & Outdoor Equipment? The median account AOV for Sports & Outdoor Equipment is $136.29 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Sports & Outdoor Equipment?",
      "text": "The middle 50% of account AOVs runs from $68.47 to $292.99 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-aov-range",
      "citation": "Madgicx Research & Labs. Sports & Outdoor Equipment. What is the typical AOV range in Sports & Outdoor Equipment? The middle 50% of account AOVs runs from $68.47 to $292.99 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $68.47 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Sports & Outdoor Equipment. What is the lower-quartile AOV? The 25th-percentile account AOV is $68.47 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $292.99 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Sports & Outdoor Equipment. What is the upper-quartile AOV? The 75th-percentile account AOV is $292.99 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Sports & Outdoor Equipment. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Sports & Outdoor Equipment. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Sports & Outdoor Equipment. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers Sports & Outdoor Equipment classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Sports & Outdoor Equipment. Which industry or subcategory does this benchmark cover? This benchmark covers Sports & Outdoor Equipment classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Sports & Outdoor Equipment. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Sports & Outdoor Equipment. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-download-research",
      "citation": "Madgicx Research & Labs. Sports & Outdoor Equipment. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/sports-outdoor-equipment#reuse Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-cite-research",
      "citation": "Madgicx Research & Labs. Sports & Outdoor Equipment. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/sports-outdoor-equipment#reuse Answer: https://madgicx.com/labs/industries/sports-outdoor-equipment#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/sports-outdoor-equipment#reuse"
    }
  ]
}