# Development Tools & Platforms — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate No publishable AOV benchmark. - Status: unavailable_insufficient_cohort - Scope: The exact category cohort does not support a publishable AOV aggregate. - Status reviewed: 2026-10-11T14:11:48.519456+00:00 - Period: No publishable aggregate; underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Software revenue metrics Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied. ### MRR — Monthly recurring revenue Subscription revenue normalized to one month across a business. One-time charges are excluded. MRR = sum of monthly recurring subscription amounts Source: [Stripe · Monthly recurring revenue](https://stripe.com/resources/more/what-is-monthly-recurring-revenue) ### ARPU — Average revenue per user Revenue per user over a defined period. For subscription comparisons here, the denominator is active paying subscribers and the numerator is MRR. Monthly subscription ARPU = MRR ÷ active paying subscribers Source: [Stripe · Subscription ARPU](https://support.stripe.com/questions/calculating-average-revenue-per-user-in-billing) ### ACV — Annual contract value The recurring value of one customer contract normalized to a year, excluding one-time charges. It measures contract size, not total company revenue. ACV = recurring contract value ÷ contract duration in years Source: [Stripe · Annual contract value](https://stripe.com/au/resources/more/annual-contract-value-acv-in-saas) ## Research questions ### How should included build allowances and overage usage be explained? GitHub Actions documentation separates included allowances from additional runner and storage use. State the relevant plan's billing boundaries. A subscription's base charge does not automatically represent every build or artifact charge. [Source](https://docs.github.com/en/billing/concepts/product-billing/github-actions) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#answer-dev-included-usage) Citation: Madgicx Research & Labs. Development Tools & Platforms. How should included build allowances and overage usage be explained? GitHub Actions documentation separates included allowances from additional runner and storage use. State the relevant plan's billing boundaries. A subscription's base charge does not automatically represent every build or artifact charge. Source: https://docs.github.com/en/billing/concepts/product-billing/github-actions Answer: https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#answer-dev-included-usage ### Which hosted-function billing units belong on a developer landing page? Vercel's fluid compute documentation distinguishes resource usage and plan scope. Explain the applicable CPU, memory and other billing components for the offered configuration. Do not turn one function invocation into a universal purchase value. [Source](https://vercel.com/docs/functions/usage-and-pricing) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#answer-dev-compute-units) Citation: Madgicx Research & Labs. Development Tools & Platforms. Which hosted-function billing units belong on a developer landing page? Vercel's fluid compute documentation distinguishes resource usage and plan scope. Explain the applicable CPU, memory and other billing components for the offered configuration. Do not turn one function invocation into a universal purchase value. Source: https://vercel.com/docs/functions/usage-and-pricing Answer: https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#answer-dev-compute-units ### Should a repository or deployment creation count as a paid customer? GitHub Actions supports included and paid usage, with different billing conditions. Track project creation, active use and billed purchases separately. A repository event alone does not establish a paid developer-platform order. [Source](https://docs.github.com/en/billing/concepts/product-billing/github-actions) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#answer-dev-project-activation) Citation: Madgicx Research & Labs. Development Tools & Platforms. Should a repository or deployment creation count as a paid customer? GitHub Actions supports included and paid usage, with different billing conditions. Track project creation, active use and billed purchases separately. A repository event alone does not establish a paid developer-platform order. Source: https://docs.github.com/en/billing/concepts/product-billing/github-actions Answer: https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#answer-dev-project-activation ### What should a developer-platform ad show as its concrete workflow? Vercel documents hosted function execution and resource usage. Show a real build or deployment task supported by the advertised product, with its relevant plan boundary. Product documentation does not prove a universal performance gain or acquisition lift. [Source](https://vercel.com/docs/functions/usage-and-pricing) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#answer-dev-workflow-creative) Citation: Madgicx Research & Labs. Development Tools & Platforms. What should a developer-platform ad show as its concrete workflow? Vercel documents hosted function execution and resource usage. Show a real build or deployment task supported by the advertised product, with its relevant plan boundary. Product documentation does not prove a universal performance gain or acquisition lift. Source: https://vercel.com/docs/functions/usage-and-pricing Answer: https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#answer-dev-workflow-creative ### Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. [Source](https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#answer-benchmark-status) Citation: Madgicx Research & Labs. Development Tools & Platforms. Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. Source: https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#benchmark Answer: https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#answer-benchmark-status ### What is MRR for a software business? Subscription revenue normalized to one month across a business. One-time charges are excluded. MRR = sum of monthly recurring subscription amounts Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied. [Source](https://stripe.com/resources/more/what-is-monthly-recurring-revenue) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#answer-mrr) Citation: Madgicx Research & Labs. Development Tools & Platforms. What is MRR for a software business? Subscription revenue normalized to one month across a business. One-time charges are excluded. MRR = sum of monthly recurring subscription amounts Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied. Source: https://stripe.com/resources/more/what-is-monthly-recurring-revenue Answer: https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#answer-mrr ### What is ARPU for a software business? Revenue per user over a defined period. For subscription comparisons here, the denominator is active paying subscribers and the numerator is MRR. Monthly subscription ARPU = MRR ÷ active paying subscribers Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied. [Source](https://support.stripe.com/questions/calculating-average-revenue-per-user-in-billing) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#answer-arpu) Citation: Madgicx Research & Labs. Development Tools & Platforms. What is ARPU for a software business? Revenue per user over a defined period. For subscription comparisons here, the denominator is active paying subscribers and the numerator is MRR. Monthly subscription ARPU = MRR ÷ active paying subscribers Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied. Source: https://support.stripe.com/questions/calculating-average-revenue-per-user-in-billing Answer: https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#answer-arpu ### What is ACV for a software business? The recurring value of one customer contract normalized to a year, excluding one-time charges. It measures contract size, not total company revenue. ACV = recurring contract value ÷ contract duration in years Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied. [Source](https://stripe.com/au/resources/more/annual-contract-value-acv-in-saas) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#answer-acv) Citation: Madgicx Research & Labs. Development Tools & Platforms. What is ACV for a software business? The recurring value of one customer contract normalized to a year, excluding one-time charges. It measures contract size, not total company revenue. ACV = recurring contract value ÷ contract duration in years Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied. Source: https://stripe.com/au/resources/more/annual-contract-value-acv-in-saas Answer: https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#answer-acv ### Does purchase AOV measure MRR, ARPU or ACV? These describe contract and recurring revenue economics. No purchase AOV benchmark is supplied for this category. Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied. [Source](https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#software-metrics) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#answer-aov-and-recurring-revenue) Citation: Madgicx Research & Labs. Development Tools & Platforms. Does purchase AOV measure MRR, ARPU or ACV? These describe contract and recurring revenue economics. No purchase AOV benchmark is supplied for this category. Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied. Source: https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#software-metrics Answer: https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#answer-aov-and-recurring-revenue ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#reuse) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#answer-download-research) Citation: Madgicx Research & Labs. Development Tools & Platforms. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#reuse Answer: https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#reuse) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#answer-cite-research) Citation: Madgicx Research & Labs. Development Tools & Platforms. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#reuse Answer: https://madgicx.com/labs/industries/software-technology-platforms/development-tools-platforms#answer-cite-research