{
  "name": "Food Truck Mobile Services",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "food-truck-mobile-services",
  "kind": "subcategory",
  "parent_slug": "restaurant-food-services",
  "url": "https://madgicx.com/labs/industries/restaurant-food-services/food-truck-mobile-services",
  "scope": "Category research. No publishable AOV benchmark is available.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "unavailable_insufficient_cohort",
    "slug": "food-truck-mobile-services",
    "parent_slug": "restaurant-food-services",
    "cohort_scope": "exact_child",
    "median_aov_usd": null,
    "p25_aov_usd": null,
    "p75_aov_usd": null,
    "metric_window": null,
    "scope_label": "The exact category cohort does not support a publishable AOV aggregate.",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:11:34.595470+00:00",
    "period_label": "No publishable aggregate; underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Food Truck Mobile Services: no publishable AOV benchmark. The exact category cohort does not support a publishable AOV aggregate. Status reviewed 2026-10-11T14:11:34.595470+00:00. https://madgicx.com/labs/industries/restaurant-food-services/food-truck-mobile-services#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/restaurant-food-services/food-truck-mobile-services#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-hrtv1-food-truck-mobile-services-1",
      "question": "Does submitting a food-truck event request mean a secured catering booking?",
      "text": "Roaming Hunger's cached FAQ (current terms unverified) describes an event request that invites truck responses, while a date is booked once the deposit is paid and the agreement signed. Separate lead submissions from secured bookings when evaluating event campaigns; a courtesy hold is not the same commitment.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/restaurant-food-services/food-truck-mobile-services#answer-hrtv1-food-truck-mobile-services-1",
      "citation": "Madgicx Research & Labs. Food Truck Mobile Services. Does submitting a food-truck event request mean a secured catering booking? Roaming Hunger's cached FAQ (current terms unverified) describes an event request that invites truck responses, while a date is booked once the deposit is paid and the agreement signed. Separate lead submissions from secured bookings when evaluating event campaigns; a courtesy hold is not the same commitment.  Source: https://roaminghunger.com/catering/questions-and-answers/ Answer: https://madgicx.com/labs/industries/restaurant-food-services/food-truck-mobile-services#answer-hrtv1-food-truck-mobile-services-1",
      "source_url": "https://roaminghunger.com/catering/questions-and-answers/"
    },
    {
      "group": "In this category",
      "id": "answer-hrtv1-food-truck-mobile-services-2",
      "question": "Who is the paying customer in a public versus private truck event?",
      "text": "Roaming Hunger's cached FAQ (current terms unverified) distinguishes public events where attendees pay from private catering paid by the host. Specify which sales model the campaign promotes: many individual meal purchases and one host-funded event are different order and customer units.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/restaurant-food-services/food-truck-mobile-services#answer-hrtv1-food-truck-mobile-services-2",
      "citation": "Madgicx Research & Labs. Food Truck Mobile Services. Who is the paying customer in a public versus private truck event? Roaming Hunger's cached FAQ (current terms unverified) distinguishes public events where attendees pay from private catering paid by the host. Specify which sales model the campaign promotes: many individual meal purchases and one host-funded event are different order and customer units.  Source: https://roaminghunger.com/catering/questions-and-answers/ Answer: https://madgicx.com/labs/industries/restaurant-food-services/food-truck-mobile-services#answer-hrtv1-food-truck-mobile-services-2",
      "source_url": "https://roaminghunger.com/catering/questions-and-answers/"
    },
    {
      "group": "In this category",
      "id": "answer-hrtv1-food-truck-mobile-services-3",
      "question": "Does a truck's guaranteed minimum add revenue on top of all meal sales?",
      "text": "Roaming Hunger's cached FAQ (current terms unverified) describes an organizer covering the shortfall when public-event sales miss a guaranteed minimum. Compare actual sales and the applicable top-up separately. Treating the full guarantee as an additional payment above all sales would misread that minimum arrangement.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/restaurant-food-services/food-truck-mobile-services#answer-hrtv1-food-truck-mobile-services-3",
      "citation": "Madgicx Research & Labs. Food Truck Mobile Services. Does a truck's guaranteed minimum add revenue on top of all meal sales? Roaming Hunger's cached FAQ (current terms unverified) describes an organizer covering the shortfall when public-event sales miss a guaranteed minimum. Compare actual sales and the applicable top-up separately. Treating the full guarantee as an additional payment above all sales would misread that minimum arrangement.  Source: https://roaminghunger.com/catering/questions-and-answers/ Answer: https://madgicx.com/labs/industries/restaurant-food-services/food-truck-mobile-services#answer-hrtv1-food-truck-mobile-services-3",
      "source_url": "https://roaminghunger.com/catering/questions-and-answers/"
    },
    {
      "group": "In this category",
      "id": "answer-hrtv1-food-truck-mobile-services-4",
      "question": "Can a private-event quote be treated as the final food-truck order value?",
      "text": "Roaming Hunger's cached FAQ (current terms unverified) ties pricing to factors including menu, headcount, travel and service time, and says additional meals can require payment on the event day. Review the contracted scope and later additions before comparing the quoted event amount with the final paid basket.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/restaurant-food-services/food-truck-mobile-services#answer-hrtv1-food-truck-mobile-services-4",
      "citation": "Madgicx Research & Labs. Food Truck Mobile Services. Can a private-event quote be treated as the final food-truck order value? Roaming Hunger's cached FAQ (current terms unverified) ties pricing to factors including menu, headcount, travel and service time, and says additional meals can require payment on the event day. Review the contracted scope and later additions before comparing the quoted event amount with the final paid basket.  Source: https://roaminghunger.com/catering/questions-and-answers/ Answer: https://madgicx.com/labs/industries/restaurant-food-services/food-truck-mobile-services#answer-hrtv1-food-truck-mobile-services-4",
      "source_url": "https://roaminghunger.com/catering/questions-and-answers/"
    },
    {
      "group": "Category research",
      "id": "answer-benchmark-status",
      "question": "Is an AOV benchmark available for this category?",
      "text": "No publishable AOV benchmark is available.",
      "context": "The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.",
      "url": "https://madgicx.com/labs/industries/restaurant-food-services/food-truck-mobile-services#answer-benchmark-status",
      "citation": "Madgicx Research & Labs. Food Truck Mobile Services. Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. Source: https://madgicx.com/labs/industries/restaurant-food-services/food-truck-mobile-services#benchmark Answer: https://madgicx.com/labs/industries/restaurant-food-services/food-truck-mobile-services#answer-benchmark-status",
      "source_url": "https://madgicx.com/labs/industries/restaurant-food-services/food-truck-mobile-services#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/restaurant-food-services/food-truck-mobile-services#answer-download-research",
      "citation": "Madgicx Research & Labs. Food Truck Mobile Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/restaurant-food-services/food-truck-mobile-services#reuse Answer: https://madgicx.com/labs/industries/restaurant-food-services/food-truck-mobile-services#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/restaurant-food-services/food-truck-mobile-services#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/restaurant-food-services/food-truck-mobile-services#answer-cite-research",
      "citation": "Madgicx Research & Labs. Food Truck Mobile Services. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/restaurant-food-services/food-truck-mobile-services#reuse Answer: https://madgicx.com/labs/industries/restaurant-food-services/food-truck-mobile-services#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/restaurant-food-services/food-truck-mobile-services#reuse"
    }
  ]
}