{
  "name": "Fast Food Quick Service",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "fast-food-quick-service",
  "kind": "subcategory",
  "parent_slug": "restaurant-food-services",
  "url": "https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "fast-food-quick-service",
    "parent_slug": "restaurant-food-services",
    "cohort_scope": "exact_child",
    "median_aov_usd": 25.75,
    "p25_aov_usd": 14.77,
    "p75_aov_usd": 37.06,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:11:34.595470+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Fast Food Quick Service account AOV: median $25.75; middle 50% $14.77–$37.06. Snapshot read 2026-10-11T14:11:34.595470+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-hrtv1-fast-food-quick-service-1",
      "question": "Does building a quick-service mobile cart count as a paid order?",
      "text": "McDonald's U.S. terms distinguish building a cart from pressing Pay & Place Order, when the payment method is charged. Separate cart activity from the paid-order outcome when evaluating pickup campaigns; selecting food alone does not show a completed payment.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#answer-hrtv1-fast-food-quick-service-1",
      "citation": "Madgicx Research & Labs. Fast Food Quick Service. Does building a quick-service mobile cart count as a paid order? McDonald's U.S. terms distinguish building a cart from pressing Pay & Place Order, when the payment method is charged. Separate cart activity from the paid-order outcome when evaluating pickup campaigns; selecting food alone does not show a completed payment.  Source: https://www.mcdonalds.com/us/en-us/terms-and-conditions.html Answer: https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#answer-hrtv1-fast-food-quick-service-1",
      "source_url": "https://www.mcdonalds.com/us/en-us/terms-and-conditions.html"
    },
    {
      "group": "In this category",
      "id": "answer-hrtv1-fast-food-quick-service-2",
      "question": "Can the same promoted meal have one price across every restaurant?",
      "text": "McDonald's U.S. terms allow restaurant-specific prices, fees and taxes, and limit offers by participating location and availability. Compare paid baskets for the actual restaurant and applicable deal before attributing a value difference solely to campaign performance.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#answer-hrtv1-fast-food-quick-service-2",
      "citation": "Madgicx Research & Labs. Fast Food Quick Service. Can the same promoted meal have one price across every restaurant? McDonald's U.S. terms allow restaurant-specific prices, fees and taxes, and limit offers by participating location and availability. Compare paid baskets for the actual restaurant and applicable deal before attributing a value difference solely to campaign performance.  Source: https://www.mcdonalds.com/us/en-us/terms-and-conditions.html Answer: https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#answer-hrtv1-fast-food-quick-service-2",
      "source_url": "https://www.mcdonalds.com/us/en-us/terms-and-conditions.html"
    },
    {
      "group": "In this category",
      "id": "answer-hrtv1-fast-food-quick-service-3",
      "question": "Do pickup and third-party delivery refunds follow the same process?",
      "text": "McDonald's U.S. terms distinguish pickup cancellation and refund handling from orders placed through delivery providers. Review the fulfillment channel behind each paid basket before comparing canceled-order proceeds. A pickup rule does not establish the refund process of every delivery platform.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#answer-hrtv1-fast-food-quick-service-3",
      "citation": "Madgicx Research & Labs. Fast Food Quick Service. Do pickup and third-party delivery refunds follow the same process? McDonald's U.S. terms distinguish pickup cancellation and refund handling from orders placed through delivery providers. Review the fulfillment channel behind each paid basket before comparing canceled-order proceeds. A pickup rule does not establish the refund process of every delivery platform.  Source: https://www.mcdonalds.com/us/en-us/terms-and-conditions.html Answer: https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#answer-hrtv1-fast-food-quick-service-3",
      "source_url": "https://www.mcdonalds.com/us/en-us/terms-and-conditions.html"
    },
    {
      "group": "In this category",
      "id": "answer-hrtv1-fast-food-quick-service-4",
      "question": "Does a redeemed quick-service deal prove repeat customer value?",
      "text": "McDonald's U.S. deals carry conditions such as participating products, availability, expiration and per-visit limits. A qualifying discounted order establishes that transaction, not the customer's later purchases. Keep deal-led order value separate from any claim about repeat revenue that needs additional evidence.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#answer-hrtv1-fast-food-quick-service-4",
      "citation": "Madgicx Research & Labs. Fast Food Quick Service. Does a redeemed quick-service deal prove repeat customer value? McDonald's U.S. deals carry conditions such as participating products, availability, expiration and per-visit limits. A qualifying discounted order establishes that transaction, not the customer's later purchases. Keep deal-led order value separate from any claim about repeat revenue that needs additional evidence.  Source: https://www.mcdonalds.com/us/en-us/terms-and-conditions.html Answer: https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#answer-hrtv1-fast-food-quick-service-4",
      "source_url": "https://www.mcdonalds.com/us/en-us/terms-and-conditions.html"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Fast Food Quick Service?",
      "text": "The median account AOV for Fast Food Quick Service is $25.75 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#answer-median-aov",
      "citation": "Madgicx Research & Labs. Fast Food Quick Service. What is the average order value benchmark for Fast Food Quick Service? The median account AOV for Fast Food Quick Service is $25.75 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#benchmark Answer: https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Fast Food Quick Service?",
      "text": "The middle 50% of account AOVs runs from $14.77 to $37.06 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#answer-aov-range",
      "citation": "Madgicx Research & Labs. Fast Food Quick Service. What is the typical AOV range in Fast Food Quick Service? The middle 50% of account AOVs runs from $14.77 to $37.06 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#benchmark Answer: https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $14.77 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Fast Food Quick Service. What is the lower-quartile AOV? The 25th-percentile account AOV is $14.77 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#benchmark Answer: https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $37.06 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Fast Food Quick Service. What is the upper-quartile AOV? The 75th-percentile account AOV is $37.06 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#benchmark Answer: https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Fast Food Quick Service. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#benchmark Answer: https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Fast Food Quick Service. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#benchmark Answer: https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Fast Food Quick Service. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#benchmark Answer: https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Fast Food Quick Service classifications under Restaurant & Food Services. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Fast Food Quick Service. Which industry or subcategory does this benchmark cover? This benchmark covers exact Fast Food Quick Service classifications under Restaurant & Food Services. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#benchmark Answer: https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Fast Food Quick Service. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#benchmark Answer: https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Fast Food Quick Service. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#benchmark Answer: https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#answer-download-research",
      "citation": "Madgicx Research & Labs. Fast Food Quick Service. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#reuse Answer: https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#answer-cite-research",
      "citation": "Madgicx Research & Labs. Fast Food Quick Service. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#reuse Answer: https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/restaurant-food-services/fast-food-quick-service#reuse"
    }
  ]
}