# Restaurant & Food Services — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $36.41 - Middle 50%: $16.97 to $71.79 - Status: verified_aggregate - Scope: Equal-weight account aggregate · Reporting period not supplied - Snapshot read: 2026-10-11T14:11:34.595470+00:00 - Period: Dated snapshot · underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/restaurant-food-services#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Is providing a card for a restaurant reservation the same as paying a deposit? OpenTable's official indexed help distinguishes card-backed reservations from deposits charged during booking and explains that a deposit may be applied to the bill or refunded under the displayed policy. A card guarantee and collected deposit are different records. Readable live article text was unavailable; the documented conditions do not establish the terms of every restaurant. [Source](https://help.opentable.com/s/article/What-are-cancellation-no-show-and-deposit-policies) · [Answer permalink](https://madgicx.com/labs/industries/restaurant-food-services#answer-r5-food-deposit) Citation: Madgicx Research & Labs. Restaurant & Food Services. Is providing a card for a restaurant reservation the same as paying a deposit? OpenTable's official indexed help distinguishes card-backed reservations from deposits charged during booking and explains that a deposit may be applied to the bill or refunded under the displayed policy. A card guarantee and collected deposit are different records. Readable live article text was unavailable; the documented conditions do not establish the terms of every restaurant. Source: https://help.opentable.com/s/article/What-are-cancellation-no-show-and-deposit-policies Answer: https://madgicx.com/labs/industries/restaurant-food-services#answer-r5-food-deposit ### Does one restaurant family-meal order represent one individual diner? Chipotle describes a customizable family-meal spread designed for several people, offered through its app or website for pickup or delivery. The order unit and number of people served are different measures. Campaign comparisons should identify a group bundle instead of treating its purchase amount as one diner's spend or assuming every group order is a catering contract. [Source](https://www.chipotle.com/build-your-own) · [Answer permalink](https://madgicx.com/labs/industries/restaurant-food-services#answer-r5-food-group) Citation: Madgicx Research & Labs. Restaurant & Food Services. Does one restaurant family-meal order represent one individual diner? Chipotle describes a customizable family-meal spread designed for several people, offered through its app or website for pickup or delivery. The order unit and number of people served are different measures. Campaign comparisons should identify a group bundle instead of treating its purchase amount as one diner's spend or assuming every group order is a catering contract. Source: https://www.chipotle.com/build-your-own Answer: https://madgicx.com/labs/industries/restaurant-food-services#answer-r5-food-group ### Is the menu-item subtotal the same as a delivered restaurant order's total? DoorDash describes an order receipt separating menu-item subtotal, taxes, applicable fees and gratuity. A food subtotal is not the same measure as the completed customer total. Advertising comparisons should identify included components rather than treat a delivery charge or gratuity as restaurant food revenue; the source does not establish every restaurant's current fee schedule. [Source](https://help.doordash.com/consumers/s/article/What-fees-do-I-pay) · [Answer permalink](https://madgicx.com/labs/industries/restaurant-food-services#answer-r5-food-fee) Citation: Madgicx Research & Labs. Restaurant & Food Services. Is the menu-item subtotal the same as a delivered restaurant order's total? DoorDash describes an order receipt separating menu-item subtotal, taxes, applicable fees and gratuity. A food subtotal is not the same measure as the completed customer total. Advertising comparisons should identify included components rather than treat a delivery charge or gratuity as restaurant food revenue; the source does not establish every restaurant's current fee schedule. Source: https://help.doordash.com/consumers/s/article/What-fees-do-I-pay Answer: https://madgicx.com/labs/industries/restaurant-food-services#answer-r5-food-fee ### Does skipping one prepared-meal week stop every future delivery? Factor separates skipping a selected delivery week from deactivating the plan, which pauses deliveries indefinitely until reactivation. The actions have different scopes. Subscription reporting should distinguish a single skipped order from a plan deactivation and actual fulfilled orders; scheduled deliveries are not evidence that future meals or revenue have already been delivered. [Source](https://www.factor75.com/about/how-to-cancel-factor-subscription) · [Answer permalink](https://madgicx.com/labs/industries/restaurant-food-services#answer-r5-food-week) Citation: Madgicx Research & Labs. Restaurant & Food Services. Does skipping one prepared-meal week stop every future delivery? Factor separates skipping a selected delivery week from deactivating the plan, which pauses deliveries indefinitely until reactivation. The actions have different scopes. Subscription reporting should distinguish a single skipped order from a plan deactivation and actual fulfilled orders; scheduled deliveries are not evidence that future meals or revenue have already been delivered. Source: https://www.factor75.com/about/how-to-cancel-factor-subscription Answer: https://madgicx.com/labs/industries/restaurant-food-services#answer-r5-food-week ### What is the average order value benchmark for Restaurant & Food Services? The median account AOV for Restaurant & Food Services is $36.41 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/restaurant-food-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/restaurant-food-services#answer-median-aov) Citation: Madgicx Research & Labs. Restaurant & Food Services. What is the average order value benchmark for Restaurant & Food Services? The median account AOV for Restaurant & Food Services is $36.41 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/restaurant-food-services#benchmark Answer: https://madgicx.com/labs/industries/restaurant-food-services#answer-median-aov ### What is the typical AOV range in Restaurant & Food Services? The middle 50% of account AOVs runs from $16.97 to $71.79 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/restaurant-food-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/restaurant-food-services#answer-aov-range) Citation: Madgicx Research & Labs. Restaurant & Food Services. What is the typical AOV range in Restaurant & Food Services? The middle 50% of account AOVs runs from $16.97 to $71.79 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/restaurant-food-services#benchmark Answer: https://madgicx.com/labs/industries/restaurant-food-services#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $16.97 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/restaurant-food-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/restaurant-food-services#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Restaurant & Food Services. What is the lower-quartile AOV? The 25th-percentile account AOV is $16.97 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/restaurant-food-services#benchmark Answer: https://madgicx.com/labs/industries/restaurant-food-services#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $71.79 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/restaurant-food-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/restaurant-food-services#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Restaurant & Food Services. What is the upper-quartile AOV? The 75th-percentile account AOV is $71.79 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/restaurant-food-services#benchmark Answer: https://madgicx.com/labs/industries/restaurant-food-services#answer-upper-quartile-aov ### How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/restaurant-food-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/restaurant-food-services#answer-aov-calculation) Citation: Madgicx Research & Labs. Restaurant & Food Services. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/restaurant-food-services#benchmark Answer: https://madgicx.com/labs/industries/restaurant-food-services#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/restaurant-food-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/restaurant-food-services#answer-median-or-mean) Citation: Madgicx Research & Labs. Restaurant & Food Services. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/restaurant-food-services#benchmark Answer: https://madgicx.com/labs/industries/restaurant-food-services#answer-median-or-mean ### What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/restaurant-food-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/restaurant-food-services#answer-benchmark-period) Citation: Madgicx Research & Labs. Restaurant & Food Services. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/restaurant-food-services#benchmark Answer: https://madgicx.com/labs/industries/restaurant-food-services#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers Restaurant & Food Services classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/restaurant-food-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/restaurant-food-services#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Restaurant & Food Services. Which industry or subcategory does this benchmark cover? This benchmark covers Restaurant & Food Services classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/restaurant-food-services#benchmark Answer: https://madgicx.com/labs/industries/restaurant-food-services#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/restaurant-food-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/restaurant-food-services#answer-compare-aov) Citation: Madgicx Research & Labs. Restaurant & Food Services. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/restaurant-food-services#benchmark Answer: https://madgicx.com/labs/industries/restaurant-food-services#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/restaurant-food-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/restaurant-food-services#answer-aov-performance) Citation: Madgicx Research & Labs. Restaurant & Food Services. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/restaurant-food-services#benchmark Answer: https://madgicx.com/labs/industries/restaurant-food-services#answer-aov-performance ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/restaurant-food-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/restaurant-food-services#answer-download-research) Citation: Madgicx Research & Labs. Restaurant & Food Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/restaurant-food-services#reuse Answer: https://madgicx.com/labs/industries/restaurant-food-services#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/restaurant-food-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/restaurant-food-services#answer-cite-research) Citation: Madgicx Research & Labs. Restaurant & Food Services. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/restaurant-food-services#reuse Answer: https://madgicx.com/labs/industries/restaurant-food-services#answer-cite-research