# Real Estate Platforms & Portals — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $64.38 - Middle 50%: $44.33 to $111.53 - Status: verified_aggregate - Scope: Equal-weight account aggregate · Reporting period not supplied - Snapshot read: 2026-10-11T14:11:11.121946+00:00 - Period: Dated snapshot · underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Why should portal advertisers separate direct contacts, connections and nurture leads? Zillow Premier Agent describes those as different lead types. Preserve the provider’s definitions in campaign analysis instead of pooling them into one equivalent client-acquisition count. Their availability and readiness differ, and none alone establishes an executed property transaction. [Source](https://www.zillow.com/pro/connecting-you-to-motivated-leads/) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#answer-leadservices1-real-estate-platforms-portals-1) Citation: Madgicx Research & Labs. Real Estate Platforms & Portals. Why should portal advertisers separate direct contacts, connections and nurture leads? Zillow Premier Agent describes those as different lead types. Preserve the provider’s definitions in campaign analysis instead of pooling them into one equivalent client-acquisition count. Their availability and readiness differ, and none alone establishes an executed property transaction. Source: https://www.zillow.com/pro/connecting-you-to-motivated-leads/ Answer: https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#answer-leadservices1-real-estate-platforms-portals-1 ### Does clicking a portal’s contact button prove that an agent had a live conversation? Zillow describes a readiness check and agent call sequence after a buyer uses its contact button. Report the request separately from an accepted connection or completed conversation. The button interaction is evidence of contact intent, not proof that an agent answered. [Source](https://www.zillow.com/pro/connecting-you-to-motivated-leads/) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#answer-leadservices1-real-estate-platforms-portals-2) Citation: Madgicx Research & Labs. Real Estate Platforms & Portals. Does clicking a portal’s contact button prove that an agent had a live conversation? Zillow describes a readiness check and agent call sequence after a buyer uses its contact button. Report the request separately from an accepted connection or completed conversation. The button interaction is evidence of contact intent, not proof that an agent answered. Source: https://www.zillow.com/pro/connecting-you-to-motivated-leads/ Answer: https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#answer-leadservices1-real-estate-platforms-portals-2 ### Can a portal’s ZIP share of voice be read as Meta lead cost? Zillow describes share of voice in relation to advertising spend within its ZIP-based provider system. That unit does not measure a Meta campaign’s cost per qualified lead. Keep provider visibility allocation, delivered lead counts and external campaign spend under their own definitions. [Source](https://www.zillow.com/pro/connecting-you-to-motivated-leads/) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#answer-leadservices1-real-estate-platforms-portals-3) Citation: Madgicx Research & Labs. Real Estate Platforms & Portals. Can a portal’s ZIP share of voice be read as Meta lead cost? Zillow describes share of voice in relation to advertising spend within its ZIP-based provider system. That unit does not measure a Meta campaign’s cost per qualified lead. Keep provider visibility allocation, delivered lead counts and external campaign spend under their own definitions. Source: https://www.zillow.com/pro/connecting-you-to-motivated-leads/ Answer: https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#answer-leadservices1-real-estate-platforms-portals-3 ### Why record the listing-feed source when assessing portal campaign traffic? Zillow says listings supplied through a direct listing-data feed identify the feed provider as the source. Retain that provenance when diagnosing the property journey, then measure inquiry outcomes separately. A source-labelled feed explains where listing data came from; it does not by itself prove that paid traffic converted or that advertising caused a sale. [Source](https://www.zillow.com/mls-partners/) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#answer-leadservices1-real-estate-platforms-portals-4) Citation: Madgicx Research & Labs. Real Estate Platforms & Portals. Why record the listing-feed source when assessing portal campaign traffic? Zillow says listings supplied through a direct listing-data feed identify the feed provider as the source. Retain that provenance when diagnosing the property journey, then measure inquiry outcomes separately. A source-labelled feed explains where listing data came from; it does not by itself prove that paid traffic converted or that advertising caused a sale. Source: https://www.zillow.com/mls-partners/ Answer: https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#answer-leadservices1-real-estate-platforms-portals-4 ### What is the average order value benchmark for Real Estate Platforms & Portals? The median account AOV for Real Estate Platforms & Portals is $64.38 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#answer-median-aov) Citation: Madgicx Research & Labs. Real Estate Platforms & Portals. What is the average order value benchmark for Real Estate Platforms & Portals? The median account AOV for Real Estate Platforms & Portals is $64.38 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#benchmark Answer: https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#answer-median-aov ### What is the typical AOV range in Real Estate Platforms & Portals? The middle 50% of account AOVs runs from $44.33 to $111.53 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#answer-aov-range) Citation: Madgicx Research & Labs. Real Estate Platforms & Portals. What is the typical AOV range in Real Estate Platforms & Portals? The middle 50% of account AOVs runs from $44.33 to $111.53 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#benchmark Answer: https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $44.33 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Real Estate Platforms & Portals. What is the lower-quartile AOV? The 25th-percentile account AOV is $44.33 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#benchmark Answer: https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $111.53 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Real Estate Platforms & Portals. What is the upper-quartile AOV? The 75th-percentile account AOV is $111.53 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#benchmark Answer: https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#answer-upper-quartile-aov ### How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#answer-aov-calculation) Citation: Madgicx Research & Labs. Real Estate Platforms & Portals. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#benchmark Answer: https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#answer-median-or-mean) Citation: Madgicx Research & Labs. Real Estate Platforms & Portals. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#benchmark Answer: https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#answer-median-or-mean ### What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#answer-benchmark-period) Citation: Madgicx Research & Labs. Real Estate Platforms & Portals. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#benchmark Answer: https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers exact Real Estate Platforms & Portals classifications under Real Estate Services. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Real Estate Platforms & Portals. Which industry or subcategory does this benchmark cover? This benchmark covers exact Real Estate Platforms & Portals classifications under Real Estate Services. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#benchmark Answer: https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#answer-compare-aov) Citation: Madgicx Research & Labs. Real Estate Platforms & Portals. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#benchmark Answer: https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#answer-aov-performance) Citation: Madgicx Research & Labs. Real Estate Platforms & Portals. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#benchmark Answer: https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#answer-aov-performance ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#reuse) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#answer-download-research) Citation: Madgicx Research & Labs. Real Estate Platforms & Portals. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#reuse Answer: https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#reuse) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#answer-cite-research) Citation: Madgicx Research & Labs. Real Estate Platforms & Portals. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#reuse Answer: https://madgicx.com/labs/industries/real-estate-services/real-estate-platforms-portals#answer-cite-research