{
  "name": "Real Estate Investment Services",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "real-estate-investment-services",
  "kind": "subcategory",
  "parent_slug": "real-estate-services",
  "url": "https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "real-estate-investment-services",
    "parent_slug": "real-estate-services",
    "cohort_scope": "exact_child",
    "median_aov_usd": 217.54,
    "p25_aov_usd": 35.62,
    "p75_aov_usd": 2223.63,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:11:11.121946+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Real Estate Investment Services account AOV: median $217.54; middle 50% $35.62–$2,223.63. Snapshot read 2026-10-11T14:11:11.121946+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-leadservices1-real-estate-investment-services-1",
      "question": "What should a real estate investment ad say about traded versus non-traded REITs?",
      "text": "Investor.gov's August 2015 US bulletin on SEC-registered non-traded REITs distinguishes exchange-traded REITs from registered non-traded REITs and describes liquidity limits for the latter. Make the actual offering type and relevant restrictions clear; an inquiry campaign cannot assume that every real estate investment can be sold readily on an exchange.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#answer-leadservices1-real-estate-investment-services-1",
      "citation": "Madgicx Research & Labs. Real Estate Investment Services. What should a real estate investment ad say about traded versus non-traded REITs? Investor.gov's August 2015 US bulletin on SEC-registered non-traded REITs distinguishes exchange-traded REITs from registered non-traded REITs and describes liquidity limits for the latter. Make the actual offering type and relevant restrictions clear; an inquiry campaign cannot assume that every real estate investment can be sold readily on an exchange.  Source: https://www.investor.gov/introduction-investing/general-resources/news-alerts/alerts-bulletins/investor-bulletins-89 Answer: https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#answer-leadservices1-real-estate-investment-services-1",
      "source_url": "https://www.investor.gov/introduction-investing/general-resources/news-alerts/alerts-bulletins/investor-bulletins-89"
    },
    {
      "group": "In this category",
      "id": "answer-leadservices1-real-estate-investment-services-2",
      "question": "Can an investment ad treat a REIT distribution as proof of operating earnings?",
      "text": "Investor.gov's August 2015 US bulletin explains that SEC-registered non-traded REIT distributions may include borrowed funds or investors’ principal. Describe the distribution basis using the offering’s verified materials rather than presenting every payout as operating profit. A distribution headline is not evidence of campaign-generated investment return.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#answer-leadservices1-real-estate-investment-services-2",
      "citation": "Madgicx Research & Labs. Real Estate Investment Services. Can an investment ad treat a REIT distribution as proof of operating earnings? Investor.gov's August 2015 US bulletin explains that SEC-registered non-traded REIT distributions may include borrowed funds or investors’ principal. Describe the distribution basis using the offering’s verified materials rather than presenting every payout as operating profit. A distribution headline is not evidence of campaign-generated investment return.  Source: https://www.investor.gov/introduction-investing/general-resources/news-alerts/alerts-bulletins/investor-bulletins-89 Answer: https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#answer-leadservices1-real-estate-investment-services-2",
      "source_url": "https://www.investor.gov/introduction-investing/general-resources/news-alerts/alerts-bulletins/investor-bulletins-89"
    },
    {
      "group": "In this category",
      "id": "answer-leadservices1-real-estate-investment-services-3",
      "question": "Is a prospectus request an invested-client conversion?",
      "text": "For US SEC-registered non-traded REITs, Investor.gov's August 2015 bulletin directs readers to the prospectus for offering terms, strategy and risks. A request for that document is an information milestone; keep it separate from suitability work, a subscription or an accepted investment in campaign reporting, without inferring those later steps occurred.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#answer-leadservices1-real-estate-investment-services-3",
      "citation": "Madgicx Research & Labs. Real Estate Investment Services. Is a prospectus request an invested-client conversion? For US SEC-registered non-traded REITs, Investor.gov's August 2015 bulletin directs readers to the prospectus for offering terms, strategy and risks. A request for that document is an information milestone; keep it separate from suitability work, a subscription or an accepted investment in campaign reporting, without inferring those later steps occurred.  Source: https://www.investor.gov/introduction-investing/general-resources/news-alerts/alerts-bulletins/investor-bulletins-89 Answer: https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#answer-leadservices1-real-estate-investment-services-3",
      "source_url": "https://www.investor.gov/introduction-investing/general-resources/news-alerts/alerts-bulletins/investor-bulletins-89"
    },
    {
      "group": "In this category",
      "id": "answer-leadservices1-real-estate-investment-services-4",
      "question": "How should an adviser’s real estate investment ad distinguish testimonials from endorsements?",
      "text": "The November 2022 US SEC staff bulletin distinguishes testimonials by an adviser's current clients or investors in a private fund it advises from endorsements by others, and discusses payment and conflict disclosures. For an SEC-registered adviser, verify the applicable treatment before using either. The distinction does not establish a universal rule for every property broker or investment business.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#answer-leadservices1-real-estate-investment-services-4",
      "citation": "Madgicx Research & Labs. Real Estate Investment Services. How should an adviser’s real estate investment ad distinguish testimonials from endorsements? The November 2022 US SEC staff bulletin distinguishes testimonials by an adviser's current clients or investors in a private fund it advises from endorsements by others, and discusses payment and conflict disclosures. For an SEC-registered adviser, verify the applicable treatment before using either. The distinction does not establish a universal rule for every property broker or investment business.  Source: https://www.investor.gov/introduction-investing/general-resources/news-alerts/alerts-bulletins/investor-bulletins/investment Answer: https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#answer-leadservices1-real-estate-investment-services-4",
      "source_url": "https://www.investor.gov/introduction-investing/general-resources/news-alerts/alerts-bulletins/investor-bulletins/investment"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Real Estate Investment Services?",
      "text": "The median account AOV for Real Estate Investment Services is $217.54 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#answer-median-aov",
      "citation": "Madgicx Research & Labs. Real Estate Investment Services. What is the average order value benchmark for Real Estate Investment Services? The median account AOV for Real Estate Investment Services is $217.54 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#benchmark Answer: https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Real Estate Investment Services?",
      "text": "The middle 50% of account AOVs runs from $35.62 to $2,223.63 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#answer-aov-range",
      "citation": "Madgicx Research & Labs. Real Estate Investment Services. What is the typical AOV range in Real Estate Investment Services? The middle 50% of account AOVs runs from $35.62 to $2,223.63 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#benchmark Answer: https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $35.62 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Real Estate Investment Services. What is the lower-quartile AOV? The 25th-percentile account AOV is $35.62 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#benchmark Answer: https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $2,223.63 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Real Estate Investment Services. What is the upper-quartile AOV? The 75th-percentile account AOV is $2,223.63 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#benchmark Answer: https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Real Estate Investment Services. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#benchmark Answer: https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Real Estate Investment Services. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#benchmark Answer: https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Real Estate Investment Services. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#benchmark Answer: https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Real Estate Investment Services classifications under Real Estate Services. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Real Estate Investment Services. Which industry or subcategory does this benchmark cover? This benchmark covers exact Real Estate Investment Services classifications under Real Estate Services. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#benchmark Answer: https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Real Estate Investment Services. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#benchmark Answer: https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Real Estate Investment Services. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#benchmark Answer: https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#answer-download-research",
      "citation": "Madgicx Research & Labs. Real Estate Investment Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#reuse Answer: https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#answer-cite-research",
      "citation": "Madgicx Research & Labs. Real Estate Investment Services. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#reuse Answer: https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/real-estate-services/real-estate-investment-services#reuse"
    }
  ]
}