# Commercial Sales & Leasing — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate No publishable AOV benchmark. - Status: unavailable_insufficient_cohort - Scope: The exact category cohort does not support a publishable AOV aggregate. - Status reviewed: 2026-10-11T14:11:11.121946+00:00 - Period: No publishable aggregate; underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Should a booked commercial property tour be reported as a closed deal? CBRE’s Inland Empire industrial practice lists tours, proposal preparation and submission, negotiations and final documentation as separate services. Use the same distinction in campaign reporting: a booked or completed tour is a prospect milestone, while an executed transaction needs its own confirmed outcome. [Source](https://www.cbre.com/people/darla-longo) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#answer-leadservices1-commercial-sales-leasing-1) Citation: Madgicx Research & Labs. Commercial Sales & Leasing. Should a booked commercial property tour be reported as a closed deal? CBRE’s Inland Empire industrial practice lists tours, proposal preparation and submission, negotiations and final documentation as separate services. Use the same distinction in campaign reporting: a booked or completed tour is a prospect milestone, while an executed transaction needs its own confirmed outcome. Source: https://www.cbre.com/people/darla-longo Answer: https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#answer-leadservices1-commercial-sales-leasing-1 ### Why separate landlord campaigns from occupier campaigns in commercial leasing? CBRE describes landlord representation and occupier services with different objectives. A property-marketing inquiry and a business seeking suitable space represent different demand. Give each campaign the appropriate destination and qualification definition rather than combining both into an undifferentiated property-lead total. [Source](https://www.cbre.com/people/darla-longo) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#answer-leadservices1-commercial-sales-leasing-2) Citation: Madgicx Research & Labs. Commercial Sales & Leasing. Why separate landlord campaigns from occupier campaigns in commercial leasing? CBRE describes landlord representation and occupier services with different objectives. A property-marketing inquiry and a business seeking suitable space represent different demand. Give each campaign the appropriate destination and qualification definition rather than combining both into an undifferentiated property-lead total. Source: https://www.cbre.com/people/darla-longo Answer: https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#answer-leadservices1-commercial-sales-leasing-2 ### What should a commercial lease-versus-purchase call to action clarify? CBRE includes lease-versus-purchase analysis in its occupier services. Invite the prospect to identify the decision they need help with, and retain that intent in reporting. A request for space advice does not by itself establish a lease commitment or property purchase. [Source](https://www.cbre.com/people/darla-longo) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#answer-leadservices1-commercial-sales-leasing-3) Citation: Madgicx Research & Labs. Commercial Sales & Leasing. What should a commercial lease-versus-purchase call to action clarify? CBRE includes lease-versus-purchase analysis in its occupier services. Invite the prospect to identify the decision they need help with, and retain that intent in reporting. A request for space advice does not by itself establish a lease commitment or property purchase. Source: https://www.cbre.com/people/darla-longo Answer: https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#answer-leadservices1-commercial-sales-leasing-3 ### How do lease-renewal inquiries differ from new-space leads? CBRE describes monitoring lease expirations alongside its industrial agency work. Treat a renewal or existing-lease discussion as its own intent, with the relevant timing recorded, instead of assuming every commercial inquiry is a new occupier search or incremental property transaction. [Source](https://www.cbre.com/people/darla-longo) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#answer-leadservices1-commercial-sales-leasing-4) Citation: Madgicx Research & Labs. Commercial Sales & Leasing. How do lease-renewal inquiries differ from new-space leads? CBRE describes monitoring lease expirations alongside its industrial agency work. Treat a renewal or existing-lease discussion as its own intent, with the relevant timing recorded, instead of assuming every commercial inquiry is a new occupier search or incremental property transaction. Source: https://www.cbre.com/people/darla-longo Answer: https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#answer-leadservices1-commercial-sales-leasing-4 ### Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. [Source](https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#answer-benchmark-status) Citation: Madgicx Research & Labs. Commercial Sales & Leasing. Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. Source: https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#benchmark Answer: https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#answer-benchmark-status ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#reuse) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#answer-download-research) Citation: Madgicx Research & Labs. Commercial Sales & Leasing. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#reuse Answer: https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#reuse) · [Answer permalink](https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#answer-cite-research) Citation: Madgicx Research & Labs. Commercial Sales & Leasing. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#reuse Answer: https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#answer-cite-research