{
  "name": "Personal Coaching & Development",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "personal-coaching-development",
  "kind": "industry",
  "parent_slug": null,
  "url": "https://madgicx.com/labs/industries/personal-coaching-development",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "personal-coaching-development",
    "parent_slug": null,
    "cohort_scope": "root_and_children",
    "median_aov_usd": 42.37,
    "p25_aov_usd": 9.41,
    "p75_aov_usd": 148.83,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:10:41.778648+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Personal Coaching & Development account AOV: median $42.37; middle 50% $9.41–$148.83. Snapshot read 2026-10-11T14:10:41.778648+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/personal-coaching-development#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/personal-coaching-development#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this industry",
      "id": "answer-r5-coach-scope",
      "question": "Is personal coaching interchangeable with therapy or consulting?",
      "text": "ICF's guide distinguishes coaching from therapy, consulting and mentoring, and describes a coaching relationship built around an agreed partnership. A coaching offer should identify the service role it provides rather than imply that buying sessions substitutes for clinical treatment. This distinction describes service scope, not a promise of personal, health or financial results.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/personal-coaching-development#answer-r5-coach-scope",
      "citation": "Madgicx Research & Labs. Personal Coaching & Development. Is personal coaching interchangeable with therapy or consulting? ICF's guide distinguishes coaching from therapy, consulting and mentoring, and describes a coaching relationship built around an agreed partnership. A coaching offer should identify the service role it provides rather than imply that buying sessions substitutes for clinical treatment. This distinction describes service scope, not a promise of personal, health or financial results.  Source: https://coachingfederation.org/guide-to-experiencing-coaching-for-individuals/ Answer: https://madgicx.com/labs/industries/personal-coaching-development#answer-r5-coach-scope",
      "source_url": "https://coachingfederation.org/guide-to-experiencing-coaching-for-individuals/"
    },
    {
      "group": "In this industry",
      "id": "answer-r5-coach-term",
      "question": "Does an existing coaching subscription help page prove new enrollment is open?",
      "text": "BetterUp's official indexed plan-management notice says its individual program is winding down and cannot accept new or returning members. Older plan descriptions on that page do not establish a currently bookable offer. An acquisition destination needs an actual available enrollment route; this case is a closure example, with readable live article access unavailable in this review.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/personal-coaching-development#answer-r5-coach-term",
      "citation": "Madgicx Research & Labs. Personal Coaching & Development. Does an existing coaching subscription help page prove new enrollment is open? BetterUp's official indexed plan-management notice says its individual program is winding down and cannot accept new or returning members. Older plan descriptions on that page do not establish a currently bookable offer. An acquisition destination needs an actual available enrollment route; this case is a closure example, with readable live article access unavailable in this review.  Source: https://support.betterup.com/hc/en-us/articles/5023276679835-Plan-Subscription-Management Answer: https://madgicx.com/labs/industries/personal-coaching-development#answer-r5-coach-term",
      "source_url": "https://support.betterup.com/hc/en-us/articles/5023276679835-Plan-Subscription-Management"
    },
    {
      "group": "In this industry",
      "id": "answer-r5-coach-schedule",
      "question": "Does a recurring coaching schedule guarantee that every planned session takes place?",
      "text": "BetterUp's official indexed instructions say unavailable-coach slots are skipped and need separate rescheduling. A recurring schedule is not proof of completed sessions. The same notice states that its individual program is winding down and closed to new or returning members, so this is a documented workflow example rather than a currently available enrollment recommendation.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/personal-coaching-development#answer-r5-coach-schedule",
      "citation": "Madgicx Research & Labs. Personal Coaching & Development. Does a recurring coaching schedule guarantee that every planned session takes place? BetterUp's official indexed instructions say unavailable-coach slots are skipped and need separate rescheduling. A recurring schedule is not proof of completed sessions. The same notice states that its individual program is winding down and closed to new or returning members, so this is a documented workflow example rather than a currently available enrollment recommendation.  Source: https://support.betterup.com/hc/en-us/articles/5046359822235-Recurring-Sessions Answer: https://madgicx.com/labs/industries/personal-coaching-development#answer-r5-coach-schedule",
      "source_url": "https://support.betterup.com/hc/en-us/articles/5046359822235-Recurring-Sessions"
    },
    {
      "group": "In this industry",
      "id": "answer-r5-coach-agreement",
      "question": "Is the person receiving coaching always the person paying for it?",
      "text": "ICF's code defines the client as the person or group being coached and the sponsor as an entity or person paying for, arranging or defining the service. It calls for agreements covering roles, confidentiality and financial arrangements. A coaching inquiry should distinguish purchaser and participant instead of counting every coached participant as a separate purchasing customer.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/personal-coaching-development#answer-r5-coach-agreement",
      "citation": "Madgicx Research & Labs. Personal Coaching & Development. Is the person receiving coaching always the person paying for it? ICF's code defines the client as the person or group being coached and the sponsor as an entity or person paying for, arranging or defining the service. It calls for agreements covering roles, confidentiality and financial arrangements. A coaching inquiry should distinguish purchaser and participant instead of counting every coached participant as a separate purchasing customer.  Source: https://coachingfederation.org/wp-content/uploads/2025/03/icf-ethics-code-of-ethics-2025.pdf Answer: https://madgicx.com/labs/industries/personal-coaching-development#answer-r5-coach-agreement",
      "source_url": "https://coachingfederation.org/wp-content/uploads/2025/03/icf-ethics-code-of-ethics-2025.pdf"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Personal Coaching & Development?",
      "text": "The median account AOV for Personal Coaching & Development is $42.37 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/personal-coaching-development#answer-median-aov",
      "citation": "Madgicx Research & Labs. Personal Coaching & Development. What is the average order value benchmark for Personal Coaching & Development? The median account AOV for Personal Coaching & Development is $42.37 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/personal-coaching-development#benchmark Answer: https://madgicx.com/labs/industries/personal-coaching-development#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/personal-coaching-development#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Personal Coaching & Development?",
      "text": "The middle 50% of account AOVs runs from $9.41 to $148.83 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/personal-coaching-development#answer-aov-range",
      "citation": "Madgicx Research & Labs. Personal Coaching & Development. What is the typical AOV range in Personal Coaching & Development? The middle 50% of account AOVs runs from $9.41 to $148.83 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/personal-coaching-development#benchmark Answer: https://madgicx.com/labs/industries/personal-coaching-development#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/personal-coaching-development#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $9.41 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/personal-coaching-development#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Personal Coaching & Development. What is the lower-quartile AOV? The 25th-percentile account AOV is $9.41 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/personal-coaching-development#benchmark Answer: https://madgicx.com/labs/industries/personal-coaching-development#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/personal-coaching-development#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $148.83 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/personal-coaching-development#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Personal Coaching & Development. What is the upper-quartile AOV? The 75th-percentile account AOV is $148.83 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/personal-coaching-development#benchmark Answer: https://madgicx.com/labs/industries/personal-coaching-development#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/personal-coaching-development#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/personal-coaching-development#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Personal Coaching & Development. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/personal-coaching-development#benchmark Answer: https://madgicx.com/labs/industries/personal-coaching-development#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/personal-coaching-development#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/personal-coaching-development#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Personal Coaching & Development. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/personal-coaching-development#benchmark Answer: https://madgicx.com/labs/industries/personal-coaching-development#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/personal-coaching-development#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/personal-coaching-development#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Personal Coaching & Development. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/personal-coaching-development#benchmark Answer: https://madgicx.com/labs/industries/personal-coaching-development#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/personal-coaching-development#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers Personal Coaching & Development classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/personal-coaching-development#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Personal Coaching & Development. Which industry or subcategory does this benchmark cover? This benchmark covers Personal Coaching & Development classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/personal-coaching-development#benchmark Answer: https://madgicx.com/labs/industries/personal-coaching-development#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/personal-coaching-development#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/personal-coaching-development#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Personal Coaching & Development. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/personal-coaching-development#benchmark Answer: https://madgicx.com/labs/industries/personal-coaching-development#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/personal-coaching-development#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/personal-coaching-development#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Personal Coaching & Development. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/personal-coaching-development#benchmark Answer: https://madgicx.com/labs/industries/personal-coaching-development#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/personal-coaching-development#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/personal-coaching-development#answer-download-research",
      "citation": "Madgicx Research & Labs. Personal Coaching & Development. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/personal-coaching-development#reuse Answer: https://madgicx.com/labs/industries/personal-coaching-development#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/personal-coaching-development#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/personal-coaching-development#answer-cite-research",
      "citation": "Madgicx Research & Labs. Personal Coaching & Development. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/personal-coaching-development#reuse Answer: https://madgicx.com/labs/industries/personal-coaching-development#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/personal-coaching-development#reuse"
    }
  ]
}