# Regional Transport Services — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate No publishable AOV benchmark. - Status: unavailable_insufficient_cohort - Scope: The exact category cohort does not support a publishable AOV aggregate. - Status reviewed: 2026-10-11T14:10:36.491716+00:00 - Period: No publishable aggregate; underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/passenger-transportation-services/regional-transport-services#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Can several regional journeys share one fare? TfL's Hopper rule allows multiple eligible bus and tram journeys within its stated time window using the same card or device. A journey count therefore need not equal a count of separately charged fares. This is a London fare example, not a category sales benchmark. [Source](https://tfl.gov.uk/fares/find-fares/bus-and-tram-fares) · [Answer permalink](https://madgicx.com/labs/industries/passenger-transportation-services/regional-transport-services#answer-hrtv1-regional-transport-services-1) Citation: Madgicx Research & Labs. Regional Transport Services. Can several regional journeys share one fare? TfL's Hopper rule allows multiple eligible bus and tram journeys within its stated time window using the same card or device. A journey count therefore need not equal a count of separately charged fares. This is a London fare example, not a category sales benchmark. Source: https://tfl.gov.uk/fares/find-fares/bus-and-tram-fares Answer: https://madgicx.com/labs/industries/passenger-transportation-services/regional-transport-services#answer-hrtv1-regional-transport-services-1 ### Can a campaign estimate transport revenue by multiplying rides by a single fare? TfL publishes daily and weekly bus-and-tram caps as well as individual pay-as-you-go fares. A capped customer's total need not equal an uncapped ride-by-ride calculation. Use the applicable fare product and paid amount when evaluating revenue from increased travel. [Source](https://tfl.gov.uk/fares/find-fares/bus-and-tram-fares) · [Answer permalink](https://madgicx.com/labs/industries/passenger-transportation-services/regional-transport-services#answer-hrtv1-regional-transport-services-2) Citation: Madgicx Research & Labs. Regional Transport Services. Can a campaign estimate transport revenue by multiplying rides by a single fare? TfL publishes daily and weekly bus-and-tram caps as well as individual pay-as-you-go fares. A capped customer's total need not equal an uncapped ride-by-ride calculation. Use the applicable fare product and paid amount when evaluating revenue from increased travel. Source: https://tfl.gov.uk/fares/find-fares/bus-and-tram-fares Answer: https://madgicx.com/labs/industries/passenger-transportation-services/regional-transport-services#answer-hrtv1-regional-transport-services-2 ### Does a pass purchase mean each later journey is another acquired sale? TfL sells bus-and-tram passes for stated periods alongside pay-as-you-go travel. Distinguish the purchased pass from the journeys it supports when assessing a pass promotion. Subsequent use alone does not establish another payment or another newly acquired customer. [Source](https://tfl.gov.uk/fares/find-fares/bus-and-tram-fares) · [Answer permalink](https://madgicx.com/labs/industries/passenger-transportation-services/regional-transport-services#answer-hrtv1-regional-transport-services-3) Citation: Madgicx Research & Labs. Regional Transport Services. Does a pass purchase mean each later journey is another acquired sale? TfL sells bus-and-tram passes for stated periods alongside pay-as-you-go travel. Distinguish the purchased pass from the journeys it supports when assessing a pass promotion. Subsequent use alone does not establish another payment or another newly acquired customer. Source: https://tfl.gov.uk/fares/find-fares/bus-and-tram-fares Answer: https://madgicx.com/labs/industries/passenger-transportation-services/regional-transport-services#answer-hrtv1-regional-transport-services-3 ### Why might a transport fare charge later need correction? TfL explains that missed touch-in or touch-out, or use of different cards, can create maximum fares with potential refunds. Review corrected fare records before treating an anomalously high charge as higher customer value. The touch rules also differ for buses and trams. [Source](https://tfl.gov.uk/fares/pay-the-right-fare) · [Answer permalink](https://madgicx.com/labs/industries/passenger-transportation-services/regional-transport-services#answer-hrtv1-regional-transport-services-4) Citation: Madgicx Research & Labs. Regional Transport Services. Why might a transport fare charge later need correction? TfL explains that missed touch-in or touch-out, or use of different cards, can create maximum fares with potential refunds. Review corrected fare records before treating an anomalously high charge as higher customer value. The touch rules also differ for buses and trams. Source: https://tfl.gov.uk/fares/pay-the-right-fare Answer: https://madgicx.com/labs/industries/passenger-transportation-services/regional-transport-services#answer-hrtv1-regional-transport-services-4 ### Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. [Source](https://madgicx.com/labs/industries/passenger-transportation-services/regional-transport-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/passenger-transportation-services/regional-transport-services#answer-benchmark-status) Citation: Madgicx Research & Labs. Regional Transport Services. Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. Source: https://madgicx.com/labs/industries/passenger-transportation-services/regional-transport-services#benchmark Answer: https://madgicx.com/labs/industries/passenger-transportation-services/regional-transport-services#answer-benchmark-status ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/passenger-transportation-services/regional-transport-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/passenger-transportation-services/regional-transport-services#answer-download-research) Citation: Madgicx Research & Labs. Regional Transport Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/passenger-transportation-services/regional-transport-services#reuse Answer: https://madgicx.com/labs/industries/passenger-transportation-services/regional-transport-services#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/passenger-transportation-services/regional-transport-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/passenger-transportation-services/regional-transport-services#answer-cite-research) Citation: Madgicx Research & Labs. Regional Transport Services. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/passenger-transportation-services/regional-transport-services#reuse Answer: https://madgicx.com/labs/industries/passenger-transportation-services/regional-transport-services#answer-cite-research