{
  "name": "Ferry Maritime Services",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "ferry-maritime-services",
  "kind": "subcategory",
  "parent_slug": "passenger-transportation-services",
  "url": "https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services",
  "scope": "Category research. No publishable AOV benchmark is available.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "unavailable_insufficient_cohort",
    "slug": "ferry-maritime-services",
    "parent_slug": "passenger-transportation-services",
    "cohort_scope": "exact_child",
    "median_aov_usd": null,
    "p25_aov_usd": null,
    "p75_aov_usd": null,
    "metric_window": null,
    "scope_label": "The exact category cohort does not support a publishable AOV aggregate.",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:10:36.491716+00:00",
    "period_label": "No publishable aggregate; underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Ferry Maritime Services: no publishable AOV benchmark. The exact category cohort does not support a publishable AOV aggregate. Status reviewed 2026-10-11T14:10:36.491716+00:00. https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-hrtv1-ferry-maritime-services-1",
      "question": "Does a vehicle-space reservation prove a paid ferry-ticket conversion?",
      "text": "Washington State Ferries explicitly separates a vehicle reservation from a ticket purchase. Its reservation itself has no charge except applicable no-show charges. Treat reservation completion and fare payment as distinct outcomes when evaluating a campaign for those services.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-hrtv1-ferry-maritime-services-1",
      "citation": "Madgicx Research & Labs. Ferry Maritime Services. Does a vehicle-space reservation prove a paid ferry-ticket conversion? Washington State Ferries explicitly separates a vehicle reservation from a ticket purchase. Its reservation itself has no charge except applicable no-show charges. Treat reservation completion and fare payment as distinct outcomes when evaluating a campaign for those services.  Source: https://secureapps.wsdot.wa.gov/Ferries/Reservations/Vehicle/default.aspx Answer: https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-hrtv1-ferry-maritime-services-1",
      "source_url": "https://secureapps.wsdot.wa.gov/Ferries/Reservations/Vehicle/default.aspx"
    },
    {
      "group": "In this category",
      "id": "answer-hrtv1-ferry-maritime-services-2",
      "question": "Can a ferry reservation campaign target every passenger and route alike?",
      "text": "WSF's reservation page covers specified routes and vehicle customers; walk-on and bicycle passengers do not need these vehicle reservations. Qualify the campaign by route and traveler type rather than treating the vehicle-space form as the purchase funnel for all passengers.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-hrtv1-ferry-maritime-services-2",
      "citation": "Madgicx Research & Labs. Ferry Maritime Services. Can a ferry reservation campaign target every passenger and route alike? WSF's reservation page covers specified routes and vehicle customers; walk-on and bicycle passengers do not need these vehicle reservations. Qualify the campaign by route and traveler type rather than treating the vehicle-space form as the purchase funnel for all passengers.  Source: https://secureapps.wsdot.wa.gov/Ferries/Reservations/Vehicle/default.aspx Answer: https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-hrtv1-ferry-maritime-services-2",
      "source_url": "https://secureapps.wsdot.wa.gov/Ferries/Reservations/Vehicle/default.aspx"
    },
    {
      "group": "In this category",
      "id": "answer-hrtv1-ferry-maritime-services-3",
      "question": "Does a round-trip ferry customer produce one vehicle reservation?",
      "text": "WSF describes vehicle reservations as one-way and instructs customers to reserve both directions. Two reservation confirmations can therefore belong to one round-trip customer. Define the unit before interpreting reservation counts as distinct customers or paid round-trip ticket sales.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-hrtv1-ferry-maritime-services-3",
      "citation": "Madgicx Research & Labs. Ferry Maritime Services. Does a round-trip ferry customer produce one vehicle reservation? WSF describes vehicle reservations as one-way and instructs customers to reserve both directions. Two reservation confirmations can therefore belong to one round-trip customer. Define the unit before interpreting reservation counts as distinct customers or paid round-trip ticket sales.  Source: https://secureapps.wsdot.wa.gov/Ferries/Reservations/Vehicle/default.aspx Answer: https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-hrtv1-ferry-maritime-services-3",
      "source_url": "https://secureapps.wsdot.wa.gov/Ferries/Reservations/Vehicle/default.aspx"
    },
    {
      "group": "In this category",
      "id": "answer-hrtv1-ferry-maritime-services-4",
      "question": "Is a ferry no-show fee evidence of a completed journey sale?",
      "text": "WSF distinguishes reservation no-show charges from ticket purchases and publishes cancellation conditions. Keep a retained no-show charge separate from fulfilled travel in campaign analysis. The charge does not, by itself, demonstrate that the reserved vehicle boarded or that the fare was purchased.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-hrtv1-ferry-maritime-services-4",
      "citation": "Madgicx Research & Labs. Ferry Maritime Services. Is a ferry no-show fee evidence of a completed journey sale? WSF distinguishes reservation no-show charges from ticket purchases and publishes cancellation conditions. Keep a retained no-show charge separate from fulfilled travel in campaign analysis. The charge does not, by itself, demonstrate that the reserved vehicle boarded or that the fare was purchased.  Source: https://secureapps.wsdot.wa.gov/Ferries/Reservations/Vehicle/default.aspx Answer: https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-hrtv1-ferry-maritime-services-4",
      "source_url": "https://secureapps.wsdot.wa.gov/Ferries/Reservations/Vehicle/default.aspx"
    },
    {
      "group": "Category research",
      "id": "answer-benchmark-status",
      "question": "Is an AOV benchmark available for this category?",
      "text": "No publishable AOV benchmark is available.",
      "context": "The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.",
      "url": "https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-benchmark-status",
      "citation": "Madgicx Research & Labs. Ferry Maritime Services. Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. Source: https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#benchmark Answer: https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-benchmark-status",
      "source_url": "https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-download-research",
      "citation": "Madgicx Research & Labs. Ferry Maritime Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#reuse Answer: https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-cite-research",
      "citation": "Madgicx Research & Labs. Ferry Maritime Services. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#reuse Answer: https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#reuse"
    }
  ]
}