# Social Services Charities — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $28.16 - Middle 50%: $6.78 to $83.64 - Status: verified_aggregate - Scope: Equal-weight account aggregate · Reporting period not supplied - Snapshot read: 2026-10-11T14:10:28.346662+00:00 - Period: Dated snapshot · underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Should a food-assistance appeal direct every enquiry to a national donation form? Feeding America's help page says local food banks connect people with food pantries, soup kitchens and meal programs, including temporary assistance. Its giving FAQ separately describes national donation routes. Provide distinct help and giving actions so a food-support enquiry is not classified as a donor conversion. [Source 1](https://www.feedingamerica.org/need-help-find-food) · [Source 2](https://www.feedingamerica.org/ways-to-give/faq) · [Answer permalink](https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#answer-govnonprofitpolitical1-social-services-charities-1) Citation: Madgicx Research & Labs. Social Services Charities. Should a food-assistance appeal direct every enquiry to a national donation form? Feeding America's help page says local food banks connect people with food pantries, soup kitchens and meal programs, including temporary assistance. Its giving FAQ separately describes national donation routes. Provide distinct help and giving actions so a food-support enquiry is not classified as a donor conversion. Sources: https://www.feedingamerica.org/need-help-find-food; https://www.feedingamerica.org/ways-to-give/faq Answer: https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#answer-govnonprofitpolitical1-social-services-charities-1 ### Does a national Feeding America gift guarantee funding for a chosen local food bank? Feeding America's giving FAQ says national gifts support its whole mission, including food and funds for local banks. It cannot earmark those gifts for a specific location, state or food bank. Match a local appeal to the actual recipient and allocation terms rather than promising local earmarking through the national form. [Source](https://www.feedingamerica.org/ways-to-give/faq) · [Answer permalink](https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#answer-govnonprofitpolitical1-social-services-charities-2) Citation: Madgicx Research & Labs. Social Services Charities. Does a national Feeding America gift guarantee funding for a chosen local food bank? Feeding America's giving FAQ says national gifts support its whole mission, including food and funds for local banks. It cannot earmark those gifts for a specific location, state or food bank. Match a local appeal to the actual recipient and allocation terms rather than promising local earmarking through the national form. Source: https://www.feedingamerica.org/ways-to-give/faq Answer: https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#answer-govnonprofitpolitical1-social-services-charities-2 ### Which action establishes a volunteer shift rather than general interest? Feeding America's U.S. volunteer page directs people to find their local food bank, choose an opportunity and sign up for a shift. It says most food banks list available shifts on their websites. Track a selected local shift separately from a national volunteer pledge, with the local opportunity's actual requirements. [Source](https://www.feedingamerica.org/take-action/volunteer) · [Answer permalink](https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#answer-govnonprofitpolitical1-social-services-charities-3) Citation: Madgicx Research & Labs. Social Services Charities. Which action establishes a volunteer shift rather than general interest? Feeding America's U.S. volunteer page directs people to find their local food bank, choose an opportunity and sign up for a shift. It says most food banks list available shifts on their websites. Track a selected local shift separately from a national volunteer pledge, with the local opportunity's actual requirements. Source: https://www.feedingamerica.org/take-action/volunteer Answer: https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#answer-govnonprofitpolitical1-social-services-charities-3 ### What should a recurring Feeding America gift page explain about cancellation? Feeding America distinguishes mail or phone gifts, cancelled through Donor Services, from online credit-card monthly gifts cancelled in its Account Center. For that online route it says cancellation takes effect immediately with no further payments. State the applicable channel; do not promise one cancellation method for every gift type. [Source](https://www.feedingamerica.org/ways-to-give/faq) · [Answer permalink](https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#answer-govnonprofitpolitical1-social-services-charities-4) Citation: Madgicx Research & Labs. Social Services Charities. What should a recurring Feeding America gift page explain about cancellation? Feeding America distinguishes mail or phone gifts, cancelled through Donor Services, from online credit-card monthly gifts cancelled in its Account Center. For that online route it says cancellation takes effect immediately with no further payments. State the applicable channel; do not promise one cancellation method for every gift type. Source: https://www.feedingamerica.org/ways-to-give/faq Answer: https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#answer-govnonprofitpolitical1-social-services-charities-4 ### What is the average order value benchmark for Social Services Charities? The median account AOV for Social Services Charities is $28.16 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#answer-median-aov) Citation: Madgicx Research & Labs. Social Services Charities. What is the average order value benchmark for Social Services Charities? The median account AOV for Social Services Charities is $28.16 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#benchmark Answer: https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#answer-median-aov ### What is the typical AOV range in Social Services Charities? The middle 50% of account AOVs runs from $6.78 to $83.64 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#answer-aov-range) Citation: Madgicx Research & Labs. Social Services Charities. What is the typical AOV range in Social Services Charities? The middle 50% of account AOVs runs from $6.78 to $83.64 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#benchmark Answer: https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $6.78 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Social Services Charities. What is the lower-quartile AOV? The 25th-percentile account AOV is $6.78 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#benchmark Answer: https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $83.64 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Social Services Charities. What is the upper-quartile AOV? The 75th-percentile account AOV is $83.64 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#benchmark Answer: https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#answer-upper-quartile-aov ### How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#answer-aov-calculation) Citation: Madgicx Research & Labs. Social Services Charities. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#benchmark Answer: https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#answer-median-or-mean) Citation: Madgicx Research & Labs. Social Services Charities. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#benchmark Answer: https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#answer-median-or-mean ### What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#answer-benchmark-period) Citation: Madgicx Research & Labs. Social Services Charities. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#benchmark Answer: https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers exact Social Services Charities classifications under Nonprofit & Social Organizations. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Social Services Charities. Which industry or subcategory does this benchmark cover? This benchmark covers exact Social Services Charities classifications under Nonprofit & Social Organizations. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#benchmark Answer: https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#answer-compare-aov) Citation: Madgicx Research & Labs. Social Services Charities. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#benchmark Answer: https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#answer-aov-performance) Citation: Madgicx Research & Labs. Social Services Charities. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#benchmark Answer: https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#answer-aov-performance ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#reuse) · [Answer permalink](https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#answer-download-research) Citation: Madgicx Research & Labs. Social Services Charities. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#reuse Answer: https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#reuse) · [Answer permalink](https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#answer-cite-research) Citation: Madgicx Research & Labs. Social Services Charities. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#reuse Answer: https://madgicx.com/labs/industries/nonprofit-social-organizations/social-services-charities#answer-cite-research