{
  "name": "Humanitarian Relief Organizations",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "humanitarian-relief-organizations",
  "kind": "subcategory",
  "parent_slug": "nonprofit-social-organizations",
  "url": "https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "humanitarian-relief-organizations",
    "parent_slug": "nonprofit-social-organizations",
    "cohort_scope": "exact_child",
    "median_aov_usd": 14.91,
    "p25_aov_usd": 5.42,
    "p75_aov_usd": 42.75,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:10:28.346662+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Humanitarian Relief Organizations account AOV: median $14.91; middle 50% $5.42–$42.75. Snapshot read 2026-10-11T14:10:28.346662+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-govnonprofitpolitical1-humanitarian-relief-organizations-1",
      "question": "Can a UNICEF USA emergency appeal guarantee that every gift funds one named program?",
      "text": "UNICEF USA's October 2026 FAQ says unspecified gifts go where children need them most. It also retains control of donated funds and may direct some or all to UNICEF programs or UNICEF USA activities. Describe any designation together with that discretion; the appeal does not guarantee a donor-selected delivery.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#answer-govnonprofitpolitical1-humanitarian-relief-organizations-1",
      "citation": "Madgicx Research & Labs. Humanitarian Relief Organizations. Can a UNICEF USA emergency appeal guarantee that every gift funds one named program? UNICEF USA's October 2026 FAQ says unspecified gifts go where children need them most. It also retains control of donated funds and may direct some or all to UNICEF programs or UNICEF USA activities. Describe any designation together with that discretion; the appeal does not guarantee a donor-selected delivery.  Source: https://www.unicefusa.org/faq Answer: https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#answer-govnonprofitpolitical1-humanitarian-relief-organizations-1",
      "source_url": "https://www.unicefusa.org/faq"
    },
    {
      "group": "In this category",
      "id": "answer-govnonprofitpolitical1-humanitarian-relief-organizations-2",
      "question": "Should a UNICEF USA emergency landing page offer a general shipment-of-goods route?",
      "text": "UNICEF USA's FAQ says UNICEF does not accept non-cash goods for overseas emergency relief because of screening, storage and transport costs. It describes monetary donations and locally sourced supplies instead. Name the accepted donation channel; a financial gift is distinct from volunteering or dispatching a box of goods.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#answer-govnonprofitpolitical1-humanitarian-relief-organizations-2",
      "citation": "Madgicx Research & Labs. Humanitarian Relief Organizations. Should a UNICEF USA emergency landing page offer a general shipment-of-goods route? UNICEF USA's FAQ says UNICEF does not accept non-cash goods for overseas emergency relief because of screening, storage and transport costs. It describes monetary donations and locally sourced supplies instead. Name the accepted donation channel; a financial gift is distinct from volunteering or dispatching a box of goods.  Source: https://www.unicefusa.org/faq Answer: https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#answer-govnonprofitpolitical1-humanitarian-relief-organizations-2",
      "source_url": "https://www.unicefusa.org/faq"
    },
    {
      "group": "In this category",
      "id": "answer-govnonprofitpolitical1-humanitarian-relief-organizations-3",
      "question": "How should a relief page distinguish emergency help from ongoing recovery?",
      "text": "UNICEF USA's direct-relief page defines relief as immediate practical assistance during a crisis and also describes a presence before, during and after emergencies. Explain the specific program phase. A confirmed donation is a fundraising event, not evidence that a named household received supplies or that recovery is complete.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#answer-govnonprofitpolitical1-humanitarian-relief-organizations-3",
      "citation": "Madgicx Research & Labs. Humanitarian Relief Organizations. How should a relief page distinguish emergency help from ongoing recovery? UNICEF USA's direct-relief page defines relief as immediate practical assistance during a crisis and also describes a presence before, during and after emergencies. Explain the specific program phase. A confirmed donation is a fundraising event, not evidence that a named household received supplies or that recovery is complete.  Source: https://www.unicefusa.org/what-unicef-does/emergency-response/best-way-to-provide-direct-relief Answer: https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#answer-govnonprofitpolitical1-humanitarian-relief-organizations-3",
      "source_url": "https://www.unicefusa.org/what-unicef-does/emergency-response/best-way-to-provide-direct-relief"
    },
    {
      "group": "In this category",
      "id": "answer-govnonprofitpolitical1-humanitarian-relief-organizations-4",
      "question": "What exception belongs with a disaster-specific Red Cross gift designation?",
      "text": "The American Red Cross FAQ says donors can name a specific disaster on a check's memo line. Designated funds support that event, but if donations exceed its expense, remaining contributions serve affected communities' recovery needs. Preserve that exception and the check route rather than promising unrestricted use of every donation form.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#answer-govnonprofitpolitical1-humanitarian-relief-organizations-4",
      "citation": "Madgicx Research & Labs. Humanitarian Relief Organizations. What exception belongs with a disaster-specific Red Cross gift designation? The American Red Cross FAQ says donors can name a specific disaster on a check's memo line. Designated funds support that event, but if donations exceed its expense, remaining contributions serve affected communities' recovery needs. Preserve that exception and the check route rather than promising unrestricted use of every donation form.  Source: https://www.redcross.org/faq.html Answer: https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#answer-govnonprofitpolitical1-humanitarian-relief-organizations-4",
      "source_url": "https://www.redcross.org/faq.html"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Humanitarian Relief Organizations?",
      "text": "The median account AOV for Humanitarian Relief Organizations is $14.91 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#answer-median-aov",
      "citation": "Madgicx Research & Labs. Humanitarian Relief Organizations. What is the average order value benchmark for Humanitarian Relief Organizations? The median account AOV for Humanitarian Relief Organizations is $14.91 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#benchmark Answer: https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Humanitarian Relief Organizations?",
      "text": "The middle 50% of account AOVs runs from $5.42 to $42.75 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#answer-aov-range",
      "citation": "Madgicx Research & Labs. Humanitarian Relief Organizations. What is the typical AOV range in Humanitarian Relief Organizations? The middle 50% of account AOVs runs from $5.42 to $42.75 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#benchmark Answer: https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $5.42 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Humanitarian Relief Organizations. What is the lower-quartile AOV? The 25th-percentile account AOV is $5.42 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#benchmark Answer: https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $42.75 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Humanitarian Relief Organizations. What is the upper-quartile AOV? The 75th-percentile account AOV is $42.75 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#benchmark Answer: https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Humanitarian Relief Organizations. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#benchmark Answer: https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Humanitarian Relief Organizations. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#benchmark Answer: https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Humanitarian Relief Organizations. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#benchmark Answer: https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Humanitarian Relief Organizations classifications under Nonprofit & Social Organizations. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Humanitarian Relief Organizations. Which industry or subcategory does this benchmark cover? This benchmark covers exact Humanitarian Relief Organizations classifications under Nonprofit & Social Organizations. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#benchmark Answer: https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Humanitarian Relief Organizations. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#benchmark Answer: https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Humanitarian Relief Organizations. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#benchmark Answer: https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#answer-download-research",
      "citation": "Madgicx Research & Labs. Humanitarian Relief Organizations. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#reuse Answer: https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#answer-cite-research",
      "citation": "Madgicx Research & Labs. Humanitarian Relief Organizations. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#reuse Answer: https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/nonprofit-social-organizations/humanitarian-relief-organizations#reuse"
    }
  ]
}