{
  "name": "Therapeutic Medical Devices",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "therapeutic-medical-devices",
  "kind": "subcategory",
  "parent_slug": "medical-equipment-supplies",
  "url": "https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "therapeutic-medical-devices",
    "parent_slug": "medical-equipment-supplies",
    "cohort_scope": "exact_child",
    "median_aov_usd": 196.03,
    "p25_aov_usd": 80.8,
    "p75_aov_usd": 428.39,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:10:14.338636+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Therapeutic Medical Devices account AOV: median $196.03; middle 50% $80.80–$428.39. Snapshot read 2026-10-11T14:10:14.338636+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-medicalpharmasenior1-therapeutic-medical-devices-1",
      "question": "Does a CPAP enquiry establish eligibility for Medicare's covered trial?",
      "text": "US Medicare may cover a 12-week CPAP trial for a qualifying obstructive-sleep-apnea diagnosis. Continued coverage requires the provider's face-to-face evaluation and documentation that Medicare's conditions are met and therapy is helping. Keep enquiry, eligibility verification and continued coverage distinct; the form submission itself establishes none of those clinical requirements.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#answer-medicalpharmasenior1-therapeutic-medical-devices-1",
      "citation": "Madgicx Research & Labs. Therapeutic Medical Devices. Does a CPAP enquiry establish eligibility for Medicare's covered trial? US Medicare may cover a 12-week CPAP trial for a qualifying obstructive-sleep-apnea diagnosis. Continued coverage requires the provider's face-to-face evaluation and documentation that Medicare's conditions are met and therapy is helping. Keep enquiry, eligibility verification and continued coverage distinct; the form submission itself establishes none of those clinical requirements.  Source: https://www.medicare.gov/coverage/continuous-positive-airway-pressure-devices Answer: https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#answer-medicalpharmasenior1-therapeutic-medical-devices-1",
      "source_url": "https://www.medicare.gov/coverage/continuous-positive-airway-pressure-devices"
    },
    {
      "group": "In this category",
      "id": "answer-medicalpharmasenior1-therapeutic-medical-devices-2",
      "question": "Is Medicare-covered CPAP always an immediate purchase?",
      "text": "Medicare's US CPAP page describes a 13-month continuous rental period before ownership. It also specifies 20% of the approved amount after the Part B deductible when assignment is accepted. State that program route explicitly; it is not a universal purchase or pricing rule for CPAP sellers.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#answer-medicalpharmasenior1-therapeutic-medical-devices-2",
      "citation": "Madgicx Research & Labs. Therapeutic Medical Devices. Is Medicare-covered CPAP always an immediate purchase? Medicare's US CPAP page describes a 13-month continuous rental period before ownership. It also specifies 20% of the approved amount after the Part B deductible when assignment is accepted. State that program route explicitly; it is not a universal purchase or pricing rule for CPAP sellers.  Source: https://www.medicare.gov/coverage/continuous-positive-airway-pressure-devices Answer: https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#answer-medicalpharmasenior1-therapeutic-medical-devices-2",
      "source_url": "https://www.medicare.gov/coverage/continuous-positive-airway-pressure-devices"
    },
    {
      "group": "In this category",
      "id": "answer-medicalpharmasenior1-therapeutic-medical-devices-3",
      "question": "Does an oxygen-equipment rental describe only the hardware?",
      "text": "Under US Medicare's oxygen policy, monthly rental covers the equipment plus necessary supplies, accessories, maintenance and, for gaseous or liquid oxygen, tank or cylinder refills. A hardware-only comparison misses that service scope. Identify what the advertised arrangement includes rather than deriving a device price from account AOV.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#answer-medicalpharmasenior1-therapeutic-medical-devices-3",
      "citation": "Madgicx Research & Labs. Therapeutic Medical Devices. Does an oxygen-equipment rental describe only the hardware? Under US Medicare's oxygen policy, monthly rental covers the equipment plus necessary supplies, accessories, maintenance and, for gaseous or liquid oxygen, tank or cylinder refills. A hardware-only comparison misses that service scope. Identify what the advertised arrangement includes rather than deriving a device price from account AOV.  Source: https://www.medicare.gov/coverage/oxygen-equipment-accessories Answer: https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#answer-medicalpharmasenior1-therapeutic-medical-devices-3",
      "source_url": "https://www.medicare.gov/coverage/oxygen-equipment-accessories"
    },
    {
      "group": "In this category",
      "id": "answer-medicalpharmasenior1-therapeutic-medical-devices-4",
      "question": "Does Medicare's oxygen payment period end the supplier's obligations?",
      "text": "Medicare's US oxygen page describes 36 months of equipment rental payments, followed by continued supplier provision of oxygen and equipment for as long as needed, up to five years from the start. Keep those periods separate in offer copy; a payment milestone does not by itself mean service ends.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#answer-medicalpharmasenior1-therapeutic-medical-devices-4",
      "citation": "Madgicx Research & Labs. Therapeutic Medical Devices. Does Medicare's oxygen payment period end the supplier's obligations? Medicare's US oxygen page describes 36 months of equipment rental payments, followed by continued supplier provision of oxygen and equipment for as long as needed, up to five years from the start. Keep those periods separate in offer copy; a payment milestone does not by itself mean service ends.  Source: https://www.medicare.gov/coverage/oxygen-equipment-accessories Answer: https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#answer-medicalpharmasenior1-therapeutic-medical-devices-4",
      "source_url": "https://www.medicare.gov/coverage/oxygen-equipment-accessories"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Therapeutic Medical Devices?",
      "text": "The median account AOV for Therapeutic Medical Devices is $196.03 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#answer-median-aov",
      "citation": "Madgicx Research & Labs. Therapeutic Medical Devices. What is the average order value benchmark for Therapeutic Medical Devices? The median account AOV for Therapeutic Medical Devices is $196.03 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#benchmark Answer: https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Therapeutic Medical Devices?",
      "text": "The middle 50% of account AOVs runs from $80.80 to $428.39 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#answer-aov-range",
      "citation": "Madgicx Research & Labs. Therapeutic Medical Devices. What is the typical AOV range in Therapeutic Medical Devices? The middle 50% of account AOVs runs from $80.80 to $428.39 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#benchmark Answer: https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $80.80 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Therapeutic Medical Devices. What is the lower-quartile AOV? The 25th-percentile account AOV is $80.80 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#benchmark Answer: https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $428.39 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Therapeutic Medical Devices. What is the upper-quartile AOV? The 75th-percentile account AOV is $428.39 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#benchmark Answer: https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Therapeutic Medical Devices. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#benchmark Answer: https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Therapeutic Medical Devices. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#benchmark Answer: https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Therapeutic Medical Devices. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#benchmark Answer: https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Therapeutic Medical Devices classifications under Medical Equipment & Supplies. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Therapeutic Medical Devices. Which industry or subcategory does this benchmark cover? This benchmark covers exact Therapeutic Medical Devices classifications under Medical Equipment & Supplies. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#benchmark Answer: https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Therapeutic Medical Devices. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#benchmark Answer: https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Therapeutic Medical Devices. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#benchmark Answer: https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#answer-download-research",
      "citation": "Madgicx Research & Labs. Therapeutic Medical Devices. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#reuse Answer: https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#answer-cite-research",
      "citation": "Madgicx Research & Labs. Therapeutic Medical Devices. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#reuse Answer: https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/medical-equipment-supplies/therapeutic-medical-devices#reuse"
    }
  ]
}