{
  "name": "Medical Supplies Consumables",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "medical-supplies-consumables",
  "kind": "subcategory",
  "parent_slug": "medical-equipment-supplies",
  "url": "https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "medical-supplies-consumables",
    "parent_slug": "medical-equipment-supplies",
    "cohort_scope": "exact_child",
    "median_aov_usd": 50.81,
    "p25_aov_usd": 43.93,
    "p75_aov_usd": 117.54,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:10:14.338636+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Medical Supplies Consumables account AOV: median $50.81; middle 50% $43.93–$117.54. Snapshot read 2026-10-11T14:10:14.338636+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-medicalpharmasenior1-medical-supplies-consumables-1",
      "question": "Are medical gloves interchangeable with a generic disposable-glove offer?",
      "text": "FDA's US medical-glove category includes examination, surgical and chemotherapy gloves and is regulated as Class I reserved devices requiring a 510(k) premarket notification. Name the specific product type in an offer; a generic disposable-glove description does not establish its medical classification or clearance.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#answer-medicalpharmasenior1-medical-supplies-consumables-1",
      "citation": "Madgicx Research & Labs. Medical Supplies Consumables. Are medical gloves interchangeable with a generic disposable-glove offer? FDA's US medical-glove category includes examination, surgical and chemotherapy gloves and is regulated as Class I reserved devices requiring a 510(k) premarket notification. Name the specific product type in an offer; a generic disposable-glove description does not establish its medical classification or clearance.  Source: https://www.fda.gov/medical-devices/personal-protective-equipment-infection-control/medical-gloves Answer: https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#answer-medicalpharmasenior1-medical-supplies-consumables-1",
      "source_url": "https://www.fda.gov/medical-devices/personal-protective-equipment-infection-control/medical-gloves"
    },
    {
      "group": "In this category",
      "id": "answer-medicalpharmasenior1-medical-supplies-consumables-2",
      "question": "Can a medical-glove offer imply that washing enables reuse?",
      "text": "No. FDA's US medical-glove guidance says not to reuse, wash or share medical gloves. For a replenishment campaign, retain the single-use boundary instead of implying an extended reusable product life. This is an offer-description distinction, not an infection-control training guide.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#answer-medicalpharmasenior1-medical-supplies-consumables-2",
      "citation": "Madgicx Research & Labs. Medical Supplies Consumables. Can a medical-glove offer imply that washing enables reuse? No. FDA's US medical-glove guidance says not to reuse, wash or share medical gloves. For a replenishment campaign, retain the single-use boundary instead of implying an extended reusable product life. This is an offer-description distinction, not an infection-control training guide.  Source: https://www.fda.gov/medical-devices/personal-protective-equipment-infection-control/medical-gloves Answer: https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#answer-medicalpharmasenior1-medical-supplies-consumables-2",
      "source_url": "https://www.fda.gov/medical-devices/personal-protective-equipment-infection-control/medical-gloves"
    },
    {
      "group": "In this category",
      "id": "answer-medicalpharmasenior1-medical-supplies-consumables-3",
      "question": "What material information should be clear before a glove order?",
      "text": "FDA requires US medical-glove manufacturers to identify the materials on package labeling. Its examples include latex and synthetic materials. Suggested advertiser practice: keep the specific SKU and material visible in product selection, rather than treating all medical-glove enquiries as equivalent.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#answer-medicalpharmasenior1-medical-supplies-consumables-3",
      "citation": "Madgicx Research & Labs. Medical Supplies Consumables. What material information should be clear before a glove order? FDA requires US medical-glove manufacturers to identify the materials on package labeling. Its examples include latex and synthetic materials. Suggested advertiser practice: keep the specific SKU and material visible in product selection, rather than treating all medical-glove enquiries as equivalent.  Source: https://www.fda.gov/medical-devices/personal-protective-equipment-infection-control/medical-gloves Answer: https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#answer-medicalpharmasenior1-medical-supplies-consumables-3",
      "source_url": "https://www.fda.gov/medical-devices/personal-protective-equipment-infection-control/medical-gloves"
    },
    {
      "group": "In this category",
      "id": "answer-medicalpharmasenior1-medical-supplies-consumables-4",
      "question": "Does every PPE purchase imply the same protection or reuse policy?",
      "text": "FDA's US PPE FAQ distinguishes disposable PPE from exceptions such as reusable elastomeric respirators and certain eyewear when labeling permits decontamination. It also ties protection levels to applicable tested standards. State the particular product's labeling and rating; a generic PPE claim cannot supply either.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#answer-medicalpharmasenior1-medical-supplies-consumables-4",
      "citation": "Madgicx Research & Labs. Medical Supplies Consumables. Does every PPE purchase imply the same protection or reuse policy? FDA's US PPE FAQ distinguishes disposable PPE from exceptions such as reusable elastomeric respirators and certain eyewear when labeling permits decontamination. It also ties protection levels to applicable tested standards. State the particular product's labeling and rating; a generic PPE claim cannot supply either.  Source: https://www.fda.gov/medical-devices/personal-protective-equipment-infection-control/questions-about-personal-protective-equipment-ppe Answer: https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#answer-medicalpharmasenior1-medical-supplies-consumables-4",
      "source_url": "https://www.fda.gov/medical-devices/personal-protective-equipment-infection-control/questions-about-personal-protective-equipment-ppe"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Medical Supplies Consumables?",
      "text": "The median account AOV for Medical Supplies Consumables is $50.81 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#answer-median-aov",
      "citation": "Madgicx Research & Labs. Medical Supplies Consumables. What is the average order value benchmark for Medical Supplies Consumables? The median account AOV for Medical Supplies Consumables is $50.81 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#benchmark Answer: https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Medical Supplies Consumables?",
      "text": "The middle 50% of account AOVs runs from $43.93 to $117.54 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#answer-aov-range",
      "citation": "Madgicx Research & Labs. Medical Supplies Consumables. What is the typical AOV range in Medical Supplies Consumables? The middle 50% of account AOVs runs from $43.93 to $117.54 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#benchmark Answer: https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $43.93 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Medical Supplies Consumables. What is the lower-quartile AOV? The 25th-percentile account AOV is $43.93 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#benchmark Answer: https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $117.54 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Medical Supplies Consumables. What is the upper-quartile AOV? The 75th-percentile account AOV is $117.54 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#benchmark Answer: https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Medical Supplies Consumables. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#benchmark Answer: https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Medical Supplies Consumables. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#benchmark Answer: https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Medical Supplies Consumables. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#benchmark Answer: https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Medical Supplies Consumables classifications under Medical Equipment & Supplies. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Medical Supplies Consumables. Which industry or subcategory does this benchmark cover? This benchmark covers exact Medical Supplies Consumables classifications under Medical Equipment & Supplies. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#benchmark Answer: https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Medical Supplies Consumables. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#benchmark Answer: https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Medical Supplies Consumables. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#benchmark Answer: https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#answer-download-research",
      "citation": "Madgicx Research & Labs. Medical Supplies Consumables. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#reuse Answer: https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#answer-cite-research",
      "citation": "Madgicx Research & Labs. Medical Supplies Consumables. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#reuse Answer: https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/medical-equipment-supplies/medical-supplies-consumables#reuse"
    }
  ]
}