{
  "name": "Publishing Houses",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "publishing-houses",
  "kind": "subcategory",
  "parent_slug": "media-entertainment",
  "url": "https://madgicx.com/labs/industries/media-entertainment/publishing-houses",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "publishing-houses",
    "parent_slug": "media-entertainment",
    "cohort_scope": "exact_child",
    "median_aov_usd": 24.41,
    "p25_aov_usd": 12.2,
    "p75_aov_usd": 42.0,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:10:09.976538+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Publishing Houses account AOV: median $24.41; middle 50% $12.20–$42.00. Snapshot read 2026-10-11T14:10:09.976538+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/media-entertainment/publishing-houses#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/media-entertainment/publishing-houses#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-medianews1-publishing-houses-1",
      "question": "What should publishing-house ads verify when one title has multiple formats?",
      "text": "Penguin Random House's 2015 US-domain catalog documentation assigns different ISBNs to different editions and formats. Match the featured edition and destination rather than treating the work's name as sufficient. A paperback offer should not silently resolve to an ebook or audiobook.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/media-entertainment/publishing-houses#answer-medianews1-publishing-houses-1",
      "citation": "Madgicx Research & Labs. Publishing Houses. What should publishing-house ads verify when one title has multiple formats? Penguin Random House's 2015 US-domain catalog documentation assigns different ISBNs to different editions and formats. Match the featured edition and destination rather than treating the work's name as sufficient. A paperback offer should not silently resolve to an ebook or audiobook.  Source: https://developer.penguinrandomhouse.com/docs/read/enhanced_prh_api/concepts/Works_and_ISBNs Answer: https://madgicx.com/labs/industries/media-entertainment/publishing-houses#answer-medianews1-publishing-houses-1",
      "source_url": "https://developer.penguinrandomhouse.com/docs/read/enhanced_prh_api/concepts/Works_and_ISBNs"
    },
    {
      "group": "In this category",
      "id": "answer-medianews1-publishing-houses-2",
      "question": "Why should title-level browsing and edition-level purchase reporting be distinct?",
      "text": "PRH's 2015 US-domain documentation groups a work's editions under a Work ID and uses works for book browsing. Keep broad title interest separate from the purchased edition in campaign reporting. A work-level click does not establish which format was bought.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/media-entertainment/publishing-houses#answer-medianews1-publishing-houses-2",
      "citation": "Madgicx Research & Labs. Publishing Houses. Why should title-level browsing and edition-level purchase reporting be distinct? PRH's 2015 US-domain documentation groups a work's editions under a Work ID and uses works for book browsing. Keep broad title interest separate from the purchased edition in campaign reporting. A work-level click does not establish which format was bought.  Source: https://developer.penguinrandomhouse.com/docs/read/enhanced_prh_api/concepts/Works_and_ISBNs Answer: https://madgicx.com/labs/industries/media-entertainment/publishing-houses#answer-medianews1-publishing-houses-2",
      "source_url": "https://developer.penguinrandomhouse.com/docs/read/enhanced_prh_api/concepts/Works_and_ISBNs"
    },
    {
      "group": "In this category",
      "id": "answer-medianews1-publishing-houses-3",
      "question": "Can a publisher use a work-level on-sale date for every edition launch?",
      "text": "PRH's 2015 US-domain documentation derives a work's on-sale date from its earliest edition. Verify the promoted edition's release date before calling it a new launch. An older work-level date does not establish availability of a newly advertised format.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/media-entertainment/publishing-houses#answer-medianews1-publishing-houses-3",
      "citation": "Madgicx Research & Labs. Publishing Houses. Can a publisher use a work-level on-sale date for every edition launch? PRH's 2015 US-domain documentation derives a work's on-sale date from its earliest edition. Verify the promoted edition's release date before calling it a new launch. An older work-level date does not establish availability of a newly advertised format.  Source: https://developer.penguinrandomhouse.com/docs/read/enhanced_prh_api/concepts/Works_and_ISBNs Answer: https://madgicx.com/labs/industries/media-entertainment/publishing-houses#answer-medianews1-publishing-houses-3",
      "source_url": "https://developer.penguinrandomhouse.com/docs/read/enhanced_prh_api/concepts/Works_and_ISBNs"
    },
    {
      "group": "In this category",
      "id": "answer-medianews1-publishing-houses-4",
      "question": "What should a publisher check when a campaign filters books by format?",
      "text": "PRH's 2015 US-domain documentation recommends edition-level data for some format filters and notes that multiple ebooks can share a work. Check the exact format and edition in the advertised catalog. A format label alone may not identify a unique purchasable offer.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/media-entertainment/publishing-houses#answer-medianews1-publishing-houses-4",
      "citation": "Madgicx Research & Labs. Publishing Houses. What should a publisher check when a campaign filters books by format? PRH's 2015 US-domain documentation recommends edition-level data for some format filters and notes that multiple ebooks can share a work. Check the exact format and edition in the advertised catalog. A format label alone may not identify a unique purchasable offer.  Source: https://developer.penguinrandomhouse.com/docs/read/enhanced_prh_api/concepts/Works_and_ISBNs Answer: https://madgicx.com/labs/industries/media-entertainment/publishing-houses#answer-medianews1-publishing-houses-4",
      "source_url": "https://developer.penguinrandomhouse.com/docs/read/enhanced_prh_api/concepts/Works_and_ISBNs"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Publishing Houses?",
      "text": "The median account AOV for Publishing Houses is $24.41 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/media-entertainment/publishing-houses#answer-median-aov",
      "citation": "Madgicx Research & Labs. Publishing Houses. What is the average order value benchmark for Publishing Houses? The median account AOV for Publishing Houses is $24.41 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/media-entertainment/publishing-houses#benchmark Answer: https://madgicx.com/labs/industries/media-entertainment/publishing-houses#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/media-entertainment/publishing-houses#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Publishing Houses?",
      "text": "The middle 50% of account AOVs runs from $12.20 to $42.00 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/media-entertainment/publishing-houses#answer-aov-range",
      "citation": "Madgicx Research & Labs. Publishing Houses. What is the typical AOV range in Publishing Houses? The middle 50% of account AOVs runs from $12.20 to $42.00 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/media-entertainment/publishing-houses#benchmark Answer: https://madgicx.com/labs/industries/media-entertainment/publishing-houses#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/media-entertainment/publishing-houses#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $12.20 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/media-entertainment/publishing-houses#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Publishing Houses. What is the lower-quartile AOV? The 25th-percentile account AOV is $12.20 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/media-entertainment/publishing-houses#benchmark Answer: https://madgicx.com/labs/industries/media-entertainment/publishing-houses#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/media-entertainment/publishing-houses#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $42.00 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/media-entertainment/publishing-houses#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Publishing Houses. What is the upper-quartile AOV? The 75th-percentile account AOV is $42.00 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/media-entertainment/publishing-houses#benchmark Answer: https://madgicx.com/labs/industries/media-entertainment/publishing-houses#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/media-entertainment/publishing-houses#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/media-entertainment/publishing-houses#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Publishing Houses. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/media-entertainment/publishing-houses#benchmark Answer: https://madgicx.com/labs/industries/media-entertainment/publishing-houses#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/media-entertainment/publishing-houses#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/media-entertainment/publishing-houses#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Publishing Houses. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/media-entertainment/publishing-houses#benchmark Answer: https://madgicx.com/labs/industries/media-entertainment/publishing-houses#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/media-entertainment/publishing-houses#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/media-entertainment/publishing-houses#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Publishing Houses. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/media-entertainment/publishing-houses#benchmark Answer: https://madgicx.com/labs/industries/media-entertainment/publishing-houses#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/media-entertainment/publishing-houses#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Publishing Houses classifications under Media & Entertainment. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/media-entertainment/publishing-houses#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Publishing Houses. Which industry or subcategory does this benchmark cover? This benchmark covers exact Publishing Houses classifications under Media & Entertainment. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/media-entertainment/publishing-houses#benchmark Answer: https://madgicx.com/labs/industries/media-entertainment/publishing-houses#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/media-entertainment/publishing-houses#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/media-entertainment/publishing-houses#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Publishing Houses. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/media-entertainment/publishing-houses#benchmark Answer: https://madgicx.com/labs/industries/media-entertainment/publishing-houses#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/media-entertainment/publishing-houses#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/media-entertainment/publishing-houses#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Publishing Houses. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/media-entertainment/publishing-houses#benchmark Answer: https://madgicx.com/labs/industries/media-entertainment/publishing-houses#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/media-entertainment/publishing-houses#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/media-entertainment/publishing-houses#answer-download-research",
      "citation": "Madgicx Research & Labs. Publishing Houses. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/media-entertainment/publishing-houses#reuse Answer: https://madgicx.com/labs/industries/media-entertainment/publishing-houses#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/media-entertainment/publishing-houses#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/media-entertainment/publishing-houses#answer-cite-research",
      "citation": "Madgicx Research & Labs. Publishing Houses. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/media-entertainment/publishing-houses#reuse Answer: https://madgicx.com/labs/industries/media-entertainment/publishing-houses#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/media-entertainment/publishing-houses#reuse"
    }
  ]
}