{
  "name": "Online K-12 Schools",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "online-k-12-schools",
  "kind": "subcategory",
  "parent_slug": "k-12-education-institutions",
  "url": "https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "online-k-12-schools",
    "parent_slug": "k-12-education-institutions",
    "cohort_scope": "exact_child",
    "median_aov_usd": 175.75,
    "p25_aov_usd": 83.35,
    "p75_aov_usd": 368.48,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:09:58.157498+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Online K-12 Schools account AOV: median $175.75; middle 50% $83.35–$368.48. Snapshot read 2026-10-11T14:09:58.157498+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-edjobs1-online-k-12-schools-1",
      "question": "How should an online public-school ad explain “tuition-free”?",
      "text": "Connections Academy describes its public programs as tuition-free while noting optional field-trip and supply costs. State which program and costs the offer covers; this provider example does not define the saved advertising purchase-value metric.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#answer-edjobs1-online-k-12-schools-1",
      "citation": "Madgicx Research & Labs. Online K-12 Schools. How should an online public-school ad explain “tuition-free”? Connections Academy describes its public programs as tuition-free while noting optional field-trip and supply costs. State which program and costs the offer covers; this provider example does not define the saved advertising purchase-value metric.  Source: https://www.connectionsacademy.com/support/frequently-asked-questions/ Answer: https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#answer-edjobs1-online-k-12-schools-1",
      "source_url": "https://www.connectionsacademy.com/support/frequently-asked-questions/"
    },
    {
      "group": "In this category",
      "id": "answer-edjobs1-online-k-12-schools-2",
      "question": "Which eligibility details make online-school leads more interpretable?",
      "text": "Connections Academy describes age, residency and documentation requirements that vary by state. Collect the relevant grade and location context before comparing eligible enrollment inquiries with all submitted leads.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#answer-edjobs1-online-k-12-schools-2",
      "citation": "Madgicx Research & Labs. Online K-12 Schools. Which eligibility details make online-school leads more interpretable? Connections Academy describes age, residency and documentation requirements that vary by state. Collect the relevant grade and location context before comparing eligible enrollment inquiries with all submitted leads.  Source: https://www.connectionsacademy.com/support/frequently-asked-questions/ Answer: https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#answer-edjobs1-online-k-12-schools-2",
      "source_url": "https://www.connectionsacademy.com/support/frequently-asked-questions/"
    },
    {
      "group": "In this category",
      "id": "answer-edjobs1-online-k-12-schools-3",
      "question": "Does an online-school inquiry establish a completed enrollment file?",
      "text": "Connections Academy requires documents to be verified and identifies pending or invalid document statuses. Report verified-file completion separately from initial inquiries when measuring the enrollment funnel.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#answer-edjobs1-online-k-12-schools-3",
      "citation": "Madgicx Research & Labs. Online K-12 Schools. Does an online-school inquiry establish a completed enrollment file? Connections Academy requires documents to be verified and identifies pending or invalid document statuses. Report verified-file completion separately from initial inquiries when measuring the enrollment funnel.  Source: https://www.connectionsacademy.com/support/frequently-asked-questions/ Answer: https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#answer-edjobs1-online-k-12-schools-3",
      "source_url": "https://www.connectionsacademy.com/support/frequently-asked-questions/"
    },
    {
      "group": "In this category",
      "id": "answer-edjobs1-online-k-12-schools-4",
      "question": "Can flexible online-school copy omit the parent’s support role?",
      "text": "Connections Academy describes the Learning Coach’s role and school-calendar expectations. Explain the program’s actual parent-support and attendance requirements so flexibility claims do not imply that students have no schedule or adult support needs.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#answer-edjobs1-online-k-12-schools-4",
      "citation": "Madgicx Research & Labs. Online K-12 Schools. Can flexible online-school copy omit the parent’s support role? Connections Academy describes the Learning Coach’s role and school-calendar expectations. Explain the program’s actual parent-support and attendance requirements so flexibility claims do not imply that students have no schedule or adult support needs.  Source: https://www.connectionsacademy.com/support/frequently-asked-questions/ Answer: https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#answer-edjobs1-online-k-12-schools-4",
      "source_url": "https://www.connectionsacademy.com/support/frequently-asked-questions/"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Online K-12 Schools?",
      "text": "The median account AOV for Online K-12 Schools is $175.75 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#answer-median-aov",
      "citation": "Madgicx Research & Labs. Online K-12 Schools. What is the average order value benchmark for Online K-12 Schools? The median account AOV for Online K-12 Schools is $175.75 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#benchmark Answer: https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Online K-12 Schools?",
      "text": "The middle 50% of account AOVs runs from $83.35 to $368.48 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#answer-aov-range",
      "citation": "Madgicx Research & Labs. Online K-12 Schools. What is the typical AOV range in Online K-12 Schools? The middle 50% of account AOVs runs from $83.35 to $368.48 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#benchmark Answer: https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $83.35 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Online K-12 Schools. What is the lower-quartile AOV? The 25th-percentile account AOV is $83.35 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#benchmark Answer: https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $368.48 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Online K-12 Schools. What is the upper-quartile AOV? The 75th-percentile account AOV is $368.48 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#benchmark Answer: https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Online K-12 Schools. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#benchmark Answer: https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Online K-12 Schools. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#benchmark Answer: https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Online K-12 Schools. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#benchmark Answer: https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Online K-12 Schools classifications under K-12 Education Institutions. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Online K-12 Schools. Which industry or subcategory does this benchmark cover? This benchmark covers exact Online K-12 Schools classifications under K-12 Education Institutions. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#benchmark Answer: https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Online K-12 Schools. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#benchmark Answer: https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Online K-12 Schools. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#benchmark Answer: https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#answer-download-research",
      "citation": "Madgicx Research & Labs. Online K-12 Schools. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#reuse Answer: https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#answer-cite-research",
      "citation": "Madgicx Research & Labs. Online K-12 Schools. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#reuse Answer: https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/k-12-education-institutions/online-k-12-schools#reuse"
    }
  ]
}