# High Schools — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate No publishable AOV benchmark. - Status: unavailable_insufficient_cohort - Scope: The exact category cohort does not support a publishable AOV aggregate. - Status reviewed: 2026-10-11T14:09:58.157498+00:00 - Period: No publishable aggregate; underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/k-12-education-institutions/high-schools#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Why should high-school test and audition campaigns use different conversion stages? NYC’s specialized-school guidance distinguishes SHSAT schools from LaGuardia, which uses auditions rather than that test. Label registration or audition completion by the advertised route instead of merging them as one generic application event. [Source](https://www.schools.nyc.gov/enrollment/enroll-grade-by-grade/specialized-high-schools) · [Answer permalink](https://madgicx.com/labs/industries/k-12-education-institutions/high-schools#answer-edjobs1-high-schools-1) Citation: Madgicx Research & Labs. High Schools. Why should high-school test and audition campaigns use different conversion stages? NYC’s specialized-school guidance distinguishes SHSAT schools from LaGuardia, which uses auditions rather than that test. Label registration or audition completion by the advertised route instead of merging them as one generic application event. Source: https://www.schools.nyc.gov/enrollment/enroll-grade-by-grade/specialized-high-schools Answer: https://madgicx.com/labs/industries/k-12-education-institutions/high-schools#answer-edjobs1-high-schools-1 ### Can one completed high-school audition represent several program interests? NYC permits one audition submission per discipline for multiple relevant programs. Count the applicant and submission separately from the number of program choices when interpreting demand generated by recruitment ads. [Source](https://www.schools.nyc.gov/enrollment/enroll-grade-by-grade/high-school/high-school-auditions) · [Answer permalink](https://madgicx.com/labs/industries/k-12-education-institutions/high-schools#answer-edjobs1-high-schools-2) Citation: Madgicx Research & Labs. High Schools. Can one completed high-school audition represent several program interests? NYC permits one audition submission per discipline for multiple relevant programs. Count the applicant and submission separately from the number of program choices when interpreting demand generated by recruitment ads. Source: https://www.schools.nyc.gov/enrollment/enroll-grade-by-grade/high-school/high-school-auditions Answer: https://madgicx.com/labs/industries/k-12-education-institutions/high-schools#answer-edjobs1-high-schools-2 ### Should audition-format copy imply that an in-person submission has an advantage? NYC says virtual and in-person auditions are treated equally. Explain the available formats accurately in that program’s recruitment landing page instead of implying an advantage unsupported by its admissions guidance. [Source](https://www.schools.nyc.gov/enrollment/enroll-grade-by-grade/high-school/high-school-auditions) · [Answer permalink](https://madgicx.com/labs/industries/k-12-education-institutions/high-schools#answer-edjobs1-high-schools-3) Citation: Madgicx Research & Labs. High Schools. Should audition-format copy imply that an in-person submission has an advantage? NYC says virtual and in-person auditions are treated equally. Explain the available formats accurately in that program’s recruitment landing page instead of implying an advantage unsupported by its admissions guidance. Source: https://www.schools.nyc.gov/enrollment/enroll-grade-by-grade/high-school/high-school-auditions Answer: https://madgicx.com/labs/industries/k-12-education-institutions/high-schools#answer-edjobs1-high-schools-3 ### Why can high-school test participation exceed admission offers? NYC describes SHSAT offers using score order, preferences and seat availability, and states that not every test taker receives an offer. Separate test participation from offers before judging a recruitment campaign’s enrollment conversion. [Source](https://www.schools.nyc.gov/enrollment/enroll-grade-by-grade/specialized-high-schools) · [Answer permalink](https://madgicx.com/labs/industries/k-12-education-institutions/high-schools#answer-edjobs1-high-schools-4) Citation: Madgicx Research & Labs. High Schools. Why can high-school test participation exceed admission offers? NYC describes SHSAT offers using score order, preferences and seat availability, and states that not every test taker receives an offer. Separate test participation from offers before judging a recruitment campaign’s enrollment conversion. Source: https://www.schools.nyc.gov/enrollment/enroll-grade-by-grade/specialized-high-schools Answer: https://madgicx.com/labs/industries/k-12-education-institutions/high-schools#answer-edjobs1-high-schools-4 ### Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. [Source](https://madgicx.com/labs/industries/k-12-education-institutions/high-schools#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/k-12-education-institutions/high-schools#answer-benchmark-status) Citation: Madgicx Research & Labs. High Schools. Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. Source: https://madgicx.com/labs/industries/k-12-education-institutions/high-schools#benchmark Answer: https://madgicx.com/labs/industries/k-12-education-institutions/high-schools#answer-benchmark-status ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/k-12-education-institutions/high-schools#reuse) · [Answer permalink](https://madgicx.com/labs/industries/k-12-education-institutions/high-schools#answer-download-research) Citation: Madgicx Research & Labs. High Schools. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/k-12-education-institutions/high-schools#reuse Answer: https://madgicx.com/labs/industries/k-12-education-institutions/high-schools#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/k-12-education-institutions/high-schools#reuse) · [Answer permalink](https://madgicx.com/labs/industries/k-12-education-institutions/high-schools#answer-cite-research) Citation: Madgicx Research & Labs. High Schools. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/k-12-education-institutions/high-schools#reuse Answer: https://madgicx.com/labs/industries/k-12-education-institutions/high-schools#answer-cite-research