# General Job Boards — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate No publishable AOV benchmark. - Status: unavailable_insufficient_cohort - Scope: The exact category cohort does not support a publishable AOV aggregate. - Status reviewed: 2026-10-11T14:09:52.863370+00:00 - Period: No publishable aggregate; underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/job-portals-employment-platforms/general-job-boards#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### What is the difference between an Apply Start and a completed job application? Indeed defines Apply Start as clicking Apply now, even when the job seeker does not finish. Report completed applications separately before treating a job-board click as an acquisition outcome. [Source](https://www.indeed.com/help/employers/articles/apply-start-overview) · [Answer permalink](https://madgicx.com/labs/industries/job-portals-employment-platforms/general-job-boards#answer-edjobs1-general-job-boards-1) Citation: Madgicx Research & Labs. General Job Boards. What is the difference between an Apply Start and a completed job application? Indeed defines Apply Start as clicking Apply now, even when the job seeker does not finish. Report completed applications separately before treating a job-board click as an acquisition outcome. Source: https://www.indeed.com/help/employers/articles/apply-start-overview Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms/general-job-boards#answer-edjobs1-general-job-boards-1 ### Why can completed applications exceed Apply Starts in a report? Indeed identifies direct application links and applications completed after an earlier start as possible reasons. Check the reporting interval and application path before interpreting the difference as a tracking failure. [Source](https://www.indeed.com/help/employers/articles/apply-start-overview) · [Answer permalink](https://madgicx.com/labs/industries/job-portals-employment-platforms/general-job-boards#answer-edjobs1-general-job-boards-2) Citation: Madgicx Research & Labs. General Job Boards. Why can completed applications exceed Apply Starts in a report? Indeed identifies direct application links and applications completed after an earlier start as possible reasons. Check the reporting interval and application path before interpreting the difference as a tracking failure. Source: https://www.indeed.com/help/employers/articles/apply-start-overview Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms/general-job-boards#answer-edjobs1-general-job-boards-2 ### How can job-board reports distinguish weak offer interest from application friction? Indeed separates low click-to-start ratios from low start-to-completion ratios, discussing job-detail problems for the former and process complexity for the latter. Examine the relevant step rather than attributing both patterns to the ad. [Source](https://www.indeed.com/help/employers/articles/apply-start-overview) · [Answer permalink](https://madgicx.com/labs/industries/job-portals-employment-platforms/general-job-boards#answer-edjobs1-general-job-boards-3) Citation: Madgicx Research & Labs. General Job Boards. How can job-board reports distinguish weak offer interest from application friction? Indeed separates low click-to-start ratios from low start-to-completion ratios, discussing job-detail problems for the former and process complexity for the latter. Examine the relevant step rather than attributing both patterns to the ad. Source: https://www.indeed.com/help/employers/articles/apply-start-overview Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms/general-job-boards#answer-edjobs1-general-job-boards-3 ### Can local hiring-market data serve as a Facebook acquisition benchmark? Indeed distinguishes analytics for an employer’s jobs from hiring insights about a selected title and location. Use local market context to interpret recruiting demand; it does not establish Facebook cost per qualified application. [Source](https://ca.indeed.com/hire/resources/howtohub/indeed-analytics-and-hiring-insights) · [Answer permalink](https://madgicx.com/labs/industries/job-portals-employment-platforms/general-job-boards#answer-edjobs1-general-job-boards-4) Citation: Madgicx Research & Labs. General Job Boards. Can local hiring-market data serve as a Facebook acquisition benchmark? Indeed distinguishes analytics for an employer’s jobs from hiring insights about a selected title and location. Use local market context to interpret recruiting demand; it does not establish Facebook cost per qualified application. Source: https://ca.indeed.com/hire/resources/howtohub/indeed-analytics-and-hiring-insights Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms/general-job-boards#answer-edjobs1-general-job-boards-4 ### Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. [Source](https://madgicx.com/labs/industries/job-portals-employment-platforms/general-job-boards#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/job-portals-employment-platforms/general-job-boards#answer-benchmark-status) Citation: Madgicx Research & Labs. General Job Boards. Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. Source: https://madgicx.com/labs/industries/job-portals-employment-platforms/general-job-boards#benchmark Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms/general-job-boards#answer-benchmark-status ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/job-portals-employment-platforms/general-job-boards#reuse) · [Answer permalink](https://madgicx.com/labs/industries/job-portals-employment-platforms/general-job-boards#answer-download-research) Citation: Madgicx Research & Labs. General Job Boards. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/job-portals-employment-platforms/general-job-boards#reuse Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms/general-job-boards#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/job-portals-employment-platforms/general-job-boards#reuse) · [Answer permalink](https://madgicx.com/labs/industries/job-portals-employment-platforms/general-job-boards#answer-cite-research) Citation: Madgicx Research & Labs. General Job Boards. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/job-portals-employment-platforms/general-job-boards#reuse Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms/general-job-boards#answer-cite-research