{
  "name": "Career Social Networks",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "career-social-networks",
  "kind": "subcategory",
  "parent_slug": "job-portals-employment-platforms",
  "url": "https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks",
  "scope": "Category research. No publishable AOV benchmark is available.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "unavailable_insufficient_cohort",
    "slug": "career-social-networks",
    "parent_slug": "job-portals-employment-platforms",
    "cohort_scope": "exact_child",
    "median_aov_usd": null,
    "p25_aov_usd": null,
    "p75_aov_usd": null,
    "metric_window": null,
    "scope_label": "The exact category cohort does not support a publishable AOV aggregate.",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:09:52.863370+00:00",
    "period_label": "No publishable aggregate; underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Career Social Networks: no publishable AOV benchmark. The exact category cohort does not support a publishable AOV aggregate. Status reviewed 2026-10-11T14:09:52.863370+00:00. https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-edjobs1-career-social-networks-1",
      "question": "Can total professional-network followers measure newly acquired members?",
      "text": "LinkedIn’s audience analytics distinguishes total followers from daily new followers; its date range applies to new-follower data. Keep the existing audience stock separate from the cohort associated with an acquisition campaign.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#answer-edjobs1-career-social-networks-1",
      "citation": "Madgicx Research & Labs. Career Social Networks. Can total professional-network followers measure newly acquired members? LinkedIn’s audience analytics distinguishes total followers from daily new followers; its date range applies to new-follower data. Keep the existing audience stock separate from the cohort associated with an acquisition campaign.  Source: https://www.linkedin.com/help/linkedin/answer/a1373345 Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#answer-edjobs1-career-social-networks-1",
      "source_url": "https://www.linkedin.com/help/linkedin/answer/a1373345"
    },
    {
      "group": "In this category",
      "id": "answer-edjobs1-career-social-networks-2",
      "question": "Do profile visits establish professional-network activation?",
      "text": "LinkedIn separates profile visitors from search appearances and content analytics, with visitor visibility depending on settings and subscription. Use visits as an engagement signal, then define the network’s own activation event separately.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#answer-edjobs1-career-social-networks-2",
      "citation": "Madgicx Research & Labs. Career Social Networks. Do profile visits establish professional-network activation? LinkedIn separates profile visitors from search appearances and content analytics, with visitor visibility depending on settings and subscription. Use visits as an engagement signal, then define the network’s own activation event separately.  Source: https://www.linkedin.com/help/linkedin/answer/a711358 Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#answer-edjobs1-career-social-networks-2",
      "source_url": "https://www.linkedin.com/help/linkedin/answer/a711358"
    },
    {
      "group": "In this category",
      "id": "answer-edjobs1-career-social-networks-3",
      "question": "How should professional-audience demographics be interpreted?",
      "text": "LinkedIn reports follower demographics such as job title, industry and seniority, and describes demographic counts as estimates. Treat these as audience context rather than verified qualifications for every person reached by an ad.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#answer-edjobs1-career-social-networks-3",
      "citation": "Madgicx Research & Labs. Career Social Networks. How should professional-audience demographics be interpreted? LinkedIn reports follower demographics such as job title, industry and seniority, and describes demographic counts as estimates. Treat these as audience context rather than verified qualifications for every person reached by an ad.  Source: https://www.linkedin.com/help/linkedin/answer/a1373345 Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#answer-edjobs1-career-social-networks-3",
      "source_url": "https://www.linkedin.com/help/linkedin/answer/a1373345"
    },
    {
      "group": "In this category",
      "id": "answer-edjobs1-career-social-networks-4",
      "question": "Should post performance be combined with member-acquisition conversions?",
      "text": "LinkedIn distinguishes individual-post analytics from aggregate content performance. Keep content engagement and account activation in separate report columns so popular posts do not automatically become evidence of newly acquired active members.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#answer-edjobs1-career-social-networks-4",
      "citation": "Madgicx Research & Labs. Career Social Networks. Should post performance be combined with member-acquisition conversions? LinkedIn distinguishes individual-post analytics from aggregate content performance. Keep content engagement and account activation in separate report columns so popular posts do not automatically become evidence of newly acquired active members.  Source: https://www.linkedin.com/help/linkedin/answer/a711358 Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#answer-edjobs1-career-social-networks-4",
      "source_url": "https://www.linkedin.com/help/linkedin/answer/a711358"
    },
    {
      "group": "Category research",
      "id": "answer-benchmark-status",
      "question": "Is an AOV benchmark available for this category?",
      "text": "No publishable AOV benchmark is available.",
      "context": "The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.",
      "url": "https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#answer-benchmark-status",
      "citation": "Madgicx Research & Labs. Career Social Networks. Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. Source: https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#benchmark Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#answer-benchmark-status",
      "source_url": "https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#answer-download-research",
      "citation": "Madgicx Research & Labs. Career Social Networks. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#reuse Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#answer-cite-research",
      "citation": "Madgicx Research & Labs. Career Social Networks. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#reuse Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/job-portals-employment-platforms/career-social-networks#reuse"
    }
  ]
}