# Job Portals & Employment Platforms — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $0.17 - Middle 50%: $0.09 to $11.20 - Status: verified_aggregate - Scope: Equal-weight account aggregate · Reporting period not supplied - Snapshot read: 2026-10-11T14:09:52.863370+00:00 - Period: Dated snapshot · underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/job-portals-employment-platforms#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Does a paid job-posting click represent an application or a hire? Indeed describes pricing arrangements tied to different actions, including a job-view click or a click that starts an application, depending on the arrangement. Neither action establishes a hire. Employer campaigns need their own definitions for views, application starts, completed applications and hires rather than calling every billable interaction a successful placement. [Source](https://www.indeed.com/hire/resources/howtohub/how-pricing-works-on-indeed) · [Answer permalink](https://madgicx.com/labs/industries/job-portals-employment-platforms#answer-r4-jobs-billing) Citation: Madgicx Research & Labs. Job Portals & Employment Platforms. Does a paid job-posting click represent an application or a hire? Indeed describes pricing arrangements tied to different actions, including a job-view click or a click that starts an application, depending on the arrangement. Neither action establishes a hire. Employer campaigns need their own definitions for views, application starts, completed applications and hires rather than calling every billable interaction a successful placement. Source: https://www.indeed.com/hire/resources/howtohub/how-pricing-works-on-indeed Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms#answer-r4-jobs-billing ### Do all LinkedIn application buttons keep candidates inside LinkedIn? LinkedIn says the employer's settings determine whether a job shows Easy Apply or Apply. Its Apply button can route a candidate to a company website or another job board to continue. An outbound application click is therefore not proof that an external application was completed; the destination changes what the platform can observe. [Source](https://www.linkedin.com/help/linkedin/answer/a512388/apply-for-jobs-on-linkedin) · [Answer permalink](https://madgicx.com/labs/industries/job-portals-employment-platforms#answer-r4-jobs-route) Citation: Madgicx Research & Labs. Job Portals & Employment Platforms. Do all LinkedIn application buttons keep candidates inside LinkedIn? LinkedIn says the employer's settings determine whether a job shows Easy Apply or Apply. Its Apply button can route a candidate to a company website or another job board to continue. An outbound application click is therefore not proof that an external application was completed; the destination changes what the platform can observe. Source: https://www.linkedin.com/help/linkedin/answer/a512388/apply-for-jobs-on-linkedin Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms#answer-r4-jobs-route ### Is submitting a freelance proposal the same as winning a paid contract? Upwork's proposal instructions describe using Connects to submit a proposal to a project. This documents an application action, not an awarded contract or collected work revenue. For acquisition analysis, proposal submission needs a separate stage from client agreement, work delivery and payment; proposal activity alone cannot establish those later outcomes. [Source](https://support.upwork.com/hc/en-us/articles/211062998-How-to-submit-a-proposal-on-Upwork) · [Answer permalink](https://madgicx.com/labs/industries/job-portals-employment-platforms#answer-r4-jobs-proposal) Citation: Madgicx Research & Labs. Job Portals & Employment Platforms. Is submitting a freelance proposal the same as winning a paid contract? Upwork's proposal instructions describe using Connects to submit a proposal to a project. This documents an application action, not an awarded contract or collected work revenue. For acquisition analysis, proposal submission needs a separate stage from client agreement, work delivery and payment; proposal activity alone cannot establish those later outcomes. Source: https://support.upwork.com/hc/en-us/articles/211062998-How-to-submit-a-proposal-on-Upwork Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms#answer-r4-jobs-proposal ### Does creating a Handshake job post make it visible at every school? Handshake distinguishes pending, approved, declined and saved posting states. Visibility depends on approval and the posting's open dates; a saved posting has not been posted. Employer marketing should separate creation from approved availability at a school. A created record is not evidence that students can already see it. [Source](https://support.joinhandshake.com/hc/en-us/articles/218693228-Understanding-Job-Posting-Approvals) · [Answer permalink](https://madgicx.com/labs/industries/job-portals-employment-platforms#answer-r4-jobs-approval) Citation: Madgicx Research & Labs. Job Portals & Employment Platforms. Does creating a Handshake job post make it visible at every school? Handshake distinguishes pending, approved, declined and saved posting states. Visibility depends on approval and the posting's open dates; a saved posting has not been posted. Employer marketing should separate creation from approved availability at a school. A created record is not evidence that students can already see it. Source: https://support.joinhandshake.com/hc/en-us/articles/218693228-Understanding-Job-Posting-Approvals Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms#answer-r4-jobs-approval ### What is the average order value benchmark for Job Portals & Employment Platforms? The median account AOV for Job Portals & Employment Platforms is $0.17 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/job-portals-employment-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/job-portals-employment-platforms#answer-median-aov) Citation: Madgicx Research & Labs. Job Portals & Employment Platforms. What is the average order value benchmark for Job Portals & Employment Platforms? The median account AOV for Job Portals & Employment Platforms is $0.17 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/job-portals-employment-platforms#benchmark Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms#answer-median-aov ### What is the typical AOV range in Job Portals & Employment Platforms? The middle 50% of account AOVs runs from $0.09 to $11.20 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/job-portals-employment-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/job-portals-employment-platforms#answer-aov-range) Citation: Madgicx Research & Labs. Job Portals & Employment Platforms. What is the typical AOV range in Job Portals & Employment Platforms? The middle 50% of account AOVs runs from $0.09 to $11.20 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/job-portals-employment-platforms#benchmark Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $0.09 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/job-portals-employment-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/job-portals-employment-platforms#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Job Portals & Employment Platforms. What is the lower-quartile AOV? The 25th-percentile account AOV is $0.09 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/job-portals-employment-platforms#benchmark Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $11.20 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/job-portals-employment-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/job-portals-employment-platforms#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Job Portals & Employment Platforms. What is the upper-quartile AOV? The 75th-percentile account AOV is $11.20 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/job-portals-employment-platforms#benchmark Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms#answer-upper-quartile-aov ### How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/job-portals-employment-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/job-portals-employment-platforms#answer-aov-calculation) Citation: Madgicx Research & Labs. Job Portals & Employment Platforms. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/job-portals-employment-platforms#benchmark Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/job-portals-employment-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/job-portals-employment-platforms#answer-median-or-mean) Citation: Madgicx Research & Labs. Job Portals & Employment Platforms. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/job-portals-employment-platforms#benchmark Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms#answer-median-or-mean ### What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/job-portals-employment-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/job-portals-employment-platforms#answer-benchmark-period) Citation: Madgicx Research & Labs. Job Portals & Employment Platforms. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/job-portals-employment-platforms#benchmark Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers Job Portals & Employment Platforms classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/job-portals-employment-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/job-portals-employment-platforms#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Job Portals & Employment Platforms. Which industry or subcategory does this benchmark cover? This benchmark covers Job Portals & Employment Platforms classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/job-portals-employment-platforms#benchmark Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/job-portals-employment-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/job-portals-employment-platforms#answer-compare-aov) Citation: Madgicx Research & Labs. Job Portals & Employment Platforms. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/job-portals-employment-platforms#benchmark Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/job-portals-employment-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/job-portals-employment-platforms#answer-aov-performance) Citation: Madgicx Research & Labs. Job Portals & Employment Platforms. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/job-portals-employment-platforms#benchmark Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms#answer-aov-performance ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/job-portals-employment-platforms#reuse) · [Answer permalink](https://madgicx.com/labs/industries/job-portals-employment-platforms#answer-download-research) Citation: Madgicx Research & Labs. Job Portals & Employment Platforms. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/job-portals-employment-platforms#reuse Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/job-portals-employment-platforms#reuse) · [Answer permalink](https://madgicx.com/labs/industries/job-portals-employment-platforms#answer-cite-research) Citation: Madgicx Research & Labs. Job Portals & Employment Platforms. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/job-portals-employment-platforms#reuse Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms#answer-cite-research