{
  "name": "Couples Wellness Products",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "couples-wellness-products",
  "kind": "subcategory",
  "parent_slug": "intimate-wellness-products",
  "url": "https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "couples-wellness-products",
    "parent_slug": "intimate-wellness-products",
    "cohort_scope": "exact_child",
    "median_aov_usd": 18.33,
    "p25_aov_usd": 8.85,
    "p75_aov_usd": 44.87,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:09:42.076525+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Couples Wellness Products account AOV: median $18.33; middle 50% $8.85–$44.87. Snapshot read 2026-10-11T14:09:42.076525+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-spiritualreligiousintimate1-couples-wellness-products-1",
      "question": "Is Maude's Burn massage candle a personal lubricant?",
      "text": "Maude's Burn green-room page, read in October 2026, identifies it as a massage candle and says it must not be used as a personal lubricant and is for external use only. Suggested practice: retain that product-use distinction without presenting it as treatment or promising relationship benefits.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#answer-spiritualreligiousintimate1-couples-wellness-products-1",
      "citation": "Madgicx Research & Labs. Couples Wellness Products. Is Maude's Burn massage candle a personal lubricant? Maude's Burn green-room page, read in October 2026, identifies it as a massage candle and says it must not be used as a personal lubricant and is for external use only. Suggested practice: retain that product-use distinction without presenting it as treatment or promising relationship benefits.  Source: https://getmaude.com/products/burn-massage-candle-no3 Answer: https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#answer-spiritualreligiousintimate1-couples-wellness-products-1",
      "source_url": "https://getmaude.com/products/burn-massage-candle-no3"
    },
    {
      "group": "In this category",
      "id": "answer-spiritualreligiousintimate1-couples-wellness-products-2",
      "question": "Does a soy-based massage candle necessarily mean fragrance-free?",
      "text": "Maude's green-room Burn variant lists eucalyptus, sandalwood, cassis and Haitian vetiver scent notes and an ingredient list containing fragrance and soy. The selector separately offers a fragrance-free variant. Suggested practice: bind ingredient and scent statements to the purchased variant.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#answer-spiritualreligiousintimate1-couples-wellness-products-2",
      "citation": "Madgicx Research & Labs. Couples Wellness Products. Does a soy-based massage candle necessarily mean fragrance-free? Maude's green-room Burn variant lists eucalyptus, sandalwood, cassis and Haitian vetiver scent notes and an ingredient list containing fragrance and soy. The selector separately offers a fragrance-free variant. Suggested practice: bind ingredient and scent statements to the purchased variant.  Source: https://getmaude.com/products/burn-massage-candle-no3 Answer: https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#answer-spiritualreligiousintimate1-couples-wellness-products-2",
      "source_url": "https://getmaude.com/products/burn-massage-candle-no3"
    },
    {
      "group": "In this category",
      "id": "answer-spiritualreligiousintimate1-couples-wellness-products-3",
      "question": "Can Burn checkout represent either a one-time or recurring order?",
      "text": "Maude's retrieved Burn product page offers one-time purchase and subscribe-and-save selections, with a shipment-frequency selector and modification or cancellation stated for the subscription. Suggested practice: distinguish the selected purchase type; the page alone does not establish the buyer's chosen frequency or future pricing.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#answer-spiritualreligiousintimate1-couples-wellness-products-3",
      "citation": "Madgicx Research & Labs. Couples Wellness Products. Can Burn checkout represent either a one-time or recurring order? Maude's retrieved Burn product page offers one-time purchase and subscribe-and-save selections, with a shipment-frequency selector and modification or cancellation stated for the subscription. Suggested practice: distinguish the selected purchase type; the page alone does not establish the buyer's chosen frequency or future pricing.  Source: https://getmaude.com/products/burn-massage-candle-no3 Answer: https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#answer-spiritualreligiousintimate1-couples-wellness-products-3",
      "source_url": "https://getmaude.com/products/burn-massage-candle-no3"
    },
    {
      "group": "In this category",
      "id": "answer-spiritualreligiousintimate1-couples-wellness-products-4",
      "question": "Does Maude's discreet packaging hide the company name completely?",
      "text": "Maude's FAQ, read in October 2026, describes a plain white or neutral box but says the label still shows the company name. Suggested practice: explain that packaging scope instead of promising an entirely anonymous parcel.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#answer-spiritualreligiousintimate1-couples-wellness-products-4",
      "citation": "Madgicx Research & Labs. Couples Wellness Products. Does Maude's discreet packaging hide the company name completely? Maude's FAQ, read in October 2026, describes a plain white or neutral box but says the label still shows the company name. Suggested practice: explain that packaging scope instead of promising an entirely anonymous parcel.  Source: https://getmaude.com/pages/faq Answer: https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#answer-spiritualreligiousintimate1-couples-wellness-products-4",
      "source_url": "https://getmaude.com/pages/faq"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Couples Wellness Products?",
      "text": "The median account AOV for Couples Wellness Products is $18.33 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#answer-median-aov",
      "citation": "Madgicx Research & Labs. Couples Wellness Products. What is the average order value benchmark for Couples Wellness Products? The median account AOV for Couples Wellness Products is $18.33 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#benchmark Answer: https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Couples Wellness Products?",
      "text": "The middle 50% of account AOVs runs from $8.85 to $44.87 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#answer-aov-range",
      "citation": "Madgicx Research & Labs. Couples Wellness Products. What is the typical AOV range in Couples Wellness Products? The middle 50% of account AOVs runs from $8.85 to $44.87 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#benchmark Answer: https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $8.85 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Couples Wellness Products. What is the lower-quartile AOV? The 25th-percentile account AOV is $8.85 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#benchmark Answer: https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $44.87 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Couples Wellness Products. What is the upper-quartile AOV? The 75th-percentile account AOV is $44.87 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#benchmark Answer: https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Couples Wellness Products. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#benchmark Answer: https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Couples Wellness Products. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#benchmark Answer: https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Couples Wellness Products. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#benchmark Answer: https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Couples Wellness Products classifications under Intimate Wellness Products. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Couples Wellness Products. Which industry or subcategory does this benchmark cover? This benchmark covers exact Couples Wellness Products classifications under Intimate Wellness Products. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#benchmark Answer: https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Couples Wellness Products. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#benchmark Answer: https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Couples Wellness Products. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#benchmark Answer: https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#answer-download-research",
      "citation": "Madgicx Research & Labs. Couples Wellness Products. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#reuse Answer: https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#answer-cite-research",
      "citation": "Madgicx Research & Labs. Couples Wellness Products. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#reuse Answer: https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/intimate-wellness-products/couples-wellness-products#reuse"
    }
  ]
}