{
  "name": "Intimate Wellness Products",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "intimate-wellness-products",
  "kind": "industry",
  "parent_slug": null,
  "url": "https://madgicx.com/labs/industries/intimate-wellness-products",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "intimate-wellness-products",
    "parent_slug": null,
    "cohort_scope": "root_and_children",
    "median_aov_usd": 28.94,
    "p25_aov_usd": 9.08,
    "p75_aov_usd": 58.97,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:09:42.076525+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Intimate Wellness Products account AOV: median $28.94; middle 50% $9.08–$58.97. Snapshot read 2026-10-11T14:09:42.076525+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/intimate-wellness-products#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/intimate-wellness-products#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this industry",
      "id": "answer-r4-intimate-discretion",
      "question": "What does discreet shipping establish about an intimate-product order?",
      "text": "Lovehoney describes shipping in plain brown boxes as discreet packaging. That supports a physical fulfillment description. It does not establish every aspect of billing or digital privacy. Product advertising can explain the packaging clearly while keeping broader privacy statements tied to their own documented policies.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/intimate-wellness-products#answer-r4-intimate-discretion",
      "citation": "Madgicx Research & Labs. Intimate Wellness Products. What does discreet shipping establish about an intimate-product order? Lovehoney describes shipping in plain brown boxes as discreet packaging. That supports a physical fulfillment description. It does not establish every aspect of billing or digital privacy. Product advertising can explain the packaging clearly while keeping broader privacy statements tied to their own documented policies.  Source: https://help.lovehoney.com/lovehoney-and-sustainability.html Answer: https://madgicx.com/labs/industries/intimate-wellness-products#answer-r4-intimate-discretion",
      "source_url": "https://help.lovehoney.com/lovehoney-and-sustainability.html"
    },
    {
      "group": "In this industry",
      "id": "answer-r4-intimate-return",
      "question": "Is a used-product satisfaction guarantee the same as a standard refund policy?",
      "text": "Lovehoney distinguishes standard returns of unopened, unused or unworn items from a conditional satisfaction guarantee that can provide a gift card for an eligible item. The remedies and exclusions differ. An offer should name the applicable route instead of implying that every used product qualifies for a cash refund.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/intimate-wellness-products#answer-r4-intimate-return",
      "citation": "Madgicx Research & Labs. Intimate Wellness Products. Is a used-product satisfaction guarantee the same as a standard refund policy? Lovehoney distinguishes standard returns of unopened, unused or unworn items from a conditional satisfaction guarantee that can provide a gift card for an eligible item. The remedies and exclusions differ. An offer should name the applicable route instead of implying that every used product qualifies for a cash refund.  Source: https://help.lovehoney.com/returns-and-refunds/returns-policy-page.html Answer: https://madgicx.com/labs/industries/intimate-wellness-products#answer-r4-intimate-return",
      "source_url": "https://help.lovehoney.com/returns-and-refunds/returns-policy-page.html"
    },
    {
      "group": "In this industry",
      "id": "answer-r4-intimate-cover",
      "question": "Does a washable cover mean the entire support cushion is machine washable?",
      "text": "Liberator lists a removable, machine-washable cover for its Wedge/Ramp Combo. The stated washable component is the cover. It is not evidence that the entire foam cushion can be put in a washing machine. Product descriptions should distinguish removable textile care from care of the underlying cushion.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/intimate-wellness-products#answer-r4-intimate-cover",
      "citation": "Madgicx Research & Labs. Intimate Wellness Products. Does a washable cover mean the entire support cushion is machine washable? Liberator lists a removable, machine-washable cover for its Wedge/Ramp Combo. The stated washable component is the cover. It is not evidence that the entire foam cushion can be put in a washing machine. Product descriptions should distinguish removable textile care from care of the underlying cushion.  Source: https://www.liberator.com/products/wedge-ramp-combo Answer: https://madgicx.com/labs/industries/intimate-wellness-products#answer-r4-intimate-cover",
      "source_url": "https://www.liberator.com/products/wedge-ramp-combo"
    },
    {
      "group": "In this industry",
      "id": "answer-r4-intimate-power",
      "question": "Why separate battery operating time from charging time in rechargeable-product creative?",
      "text": "Dame's Com manual lists battery life under a specified operating mode separately from charge time. These describe different parts of ownership: use between charges and the time needed to recharge. An offer can explain both without treating a charging interval as operating time or extending the stated battery condition to every setting.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/intimate-wellness-products#answer-r4-intimate-power",
      "citation": "Madgicx Research & Labs. Intimate Wellness Products. Why separate battery operating time from charging time in rechargeable-product creative? Dame's Com manual lists battery life under a specified operating mode separately from charge time. These describe different parts of ownership: use between charges and the time needed to recharge. An offer can explain both without treating a charging interval as operating time or extending the stated battery condition to every setting.  Source: https://dame.com/pages/com-user-manual Answer: https://madgicx.com/labs/industries/intimate-wellness-products#answer-r4-intimate-power",
      "source_url": "https://dame.com/pages/com-user-manual"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Intimate Wellness Products?",
      "text": "The median account AOV for Intimate Wellness Products is $28.94 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/intimate-wellness-products#answer-median-aov",
      "citation": "Madgicx Research & Labs. Intimate Wellness Products. What is the average order value benchmark for Intimate Wellness Products? The median account AOV for Intimate Wellness Products is $28.94 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/intimate-wellness-products#benchmark Answer: https://madgicx.com/labs/industries/intimate-wellness-products#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/intimate-wellness-products#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Intimate Wellness Products?",
      "text": "The middle 50% of account AOVs runs from $9.08 to $58.97 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/intimate-wellness-products#answer-aov-range",
      "citation": "Madgicx Research & Labs. Intimate Wellness Products. What is the typical AOV range in Intimate Wellness Products? The middle 50% of account AOVs runs from $9.08 to $58.97 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/intimate-wellness-products#benchmark Answer: https://madgicx.com/labs/industries/intimate-wellness-products#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/intimate-wellness-products#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $9.08 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/intimate-wellness-products#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Intimate Wellness Products. What is the lower-quartile AOV? The 25th-percentile account AOV is $9.08 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/intimate-wellness-products#benchmark Answer: https://madgicx.com/labs/industries/intimate-wellness-products#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/intimate-wellness-products#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $58.97 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/intimate-wellness-products#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Intimate Wellness Products. What is the upper-quartile AOV? The 75th-percentile account AOV is $58.97 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/intimate-wellness-products#benchmark Answer: https://madgicx.com/labs/industries/intimate-wellness-products#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/intimate-wellness-products#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/intimate-wellness-products#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Intimate Wellness Products. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/intimate-wellness-products#benchmark Answer: https://madgicx.com/labs/industries/intimate-wellness-products#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/intimate-wellness-products#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/intimate-wellness-products#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Intimate Wellness Products. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/intimate-wellness-products#benchmark Answer: https://madgicx.com/labs/industries/intimate-wellness-products#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/intimate-wellness-products#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/intimate-wellness-products#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Intimate Wellness Products. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/intimate-wellness-products#benchmark Answer: https://madgicx.com/labs/industries/intimate-wellness-products#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/intimate-wellness-products#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers Intimate Wellness Products classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/intimate-wellness-products#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Intimate Wellness Products. Which industry or subcategory does this benchmark cover? This benchmark covers Intimate Wellness Products classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/intimate-wellness-products#benchmark Answer: https://madgicx.com/labs/industries/intimate-wellness-products#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/intimate-wellness-products#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/intimate-wellness-products#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Intimate Wellness Products. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/intimate-wellness-products#benchmark Answer: https://madgicx.com/labs/industries/intimate-wellness-products#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/intimate-wellness-products#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/intimate-wellness-products#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Intimate Wellness Products. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/intimate-wellness-products#benchmark Answer: https://madgicx.com/labs/industries/intimate-wellness-products#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/intimate-wellness-products#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/intimate-wellness-products#answer-download-research",
      "citation": "Madgicx Research & Labs. Intimate Wellness Products. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/intimate-wellness-products#reuse Answer: https://madgicx.com/labs/industries/intimate-wellness-products#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/intimate-wellness-products#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/intimate-wellness-products#answer-cite-research",
      "citation": "Madgicx Research & Labs. Intimate Wellness Products. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/intimate-wellness-products#reuse Answer: https://madgicx.com/labs/industries/intimate-wellness-products#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/intimate-wellness-products#reuse"
    }
  ]
}