# Business Insurance Services — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $111.58 - Middle 50%: $54.61 to $187.49 - Status: verified_aggregate - Scope: Equal-weight account aggregate · Reporting period not supplied - Snapshot read: 2026-10-11T14:09:37.376120+00:00 - Period: Dated snapshot · underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/insurance-services/business-insurance-services#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Why should a business insurance landing page name the coverage being quoted? The Hartford describes a business owner policy as combining general liability, property and business income coverage, while professional liability addresses a different exposure. Match the ad and quote destination to the advertised product rather than treating every business inquiry as the same coverage intent. [Source](https://www.thehartford.com/business-insurance) · [Answer permalink](https://madgicx.com/labs/industries/insurance-services/business-insurance-services#answer-leadservices1-business-insurance-services-1) Citation: Madgicx Research & Labs. Business Insurance Services. Why should a business insurance landing page name the coverage being quoted? The Hartford describes a business owner policy as combining general liability, property and business income coverage, while professional liability addresses a different exposure. Match the ad and quote destination to the advertised product rather than treating every business inquiry as the same coverage intent. Source: https://www.thehartford.com/business-insurance Answer: https://madgicx.com/labs/industries/insurance-services/business-insurance-services#answer-leadservices1-business-insurance-services-1 ### Which business details make a quote lead more useful to the insurer? The Hartford identifies industry, location and employee count among factors affecting insurance needs and cost. Capture the relevant business context in the insurer-approved journey, then distinguish a contactable inquiry from one the provider can actually assess for the advertised coverage. [Source](https://www.thehartford.com/business-insurance) · [Answer permalink](https://madgicx.com/labs/industries/insurance-services/business-insurance-services#answer-leadservices1-business-insurance-services-2) Citation: Madgicx Research & Labs. Business Insurance Services. Which business details make a quote lead more useful to the insurer? The Hartford identifies industry, location and employee count among factors affecting insurance needs and cost. Capture the relevant business context in the insurer-approved journey, then distinguish a contactable inquiry from one the provider can actually assess for the advertised coverage. Source: https://www.thehartford.com/business-insurance Answer: https://madgicx.com/labs/industries/insurance-services/business-insurance-services#answer-leadservices1-business-insurance-services-2 ### Is a certificate-of-insurance request a new-policy conversion? The Hartford presents a certificate as evidence of an existing policy and lets current customers retrieve one. Classify certificate servicing separately from new coverage acquisition; a successful certificate download does not show that the campaign sold a new policy. [Source](https://www.thehartford.com/business-insurance/certificate-of-insurance-coi) · [Answer permalink](https://madgicx.com/labs/industries/insurance-services/business-insurance-services#answer-leadservices1-business-insurance-services-3) Citation: Madgicx Research & Labs. Business Insurance Services. Is a certificate-of-insurance request a new-policy conversion? The Hartford presents a certificate as evidence of an existing policy and lets current customers retrieve one. Classify certificate servicing separately from new coverage acquisition; a successful certificate download does not show that the campaign sold a new policy. Source: https://www.thehartford.com/business-insurance/certificate-of-insurance-coi Answer: https://madgicx.com/labs/industries/insurance-services/business-insurance-services#answer-leadservices1-business-insurance-services-3 ### Can business insurance ads present a sample price as a guaranteed quote? The Hartford qualifies its cost figures as estimates and states that policy terms govern coverage. Keep any verified price example tied to its stated assumptions and availability, and evaluate the resulting quote rather than implying every business receives that price. [Source](https://www.thehartford.com/business-insurance) · [Answer permalink](https://madgicx.com/labs/industries/insurance-services/business-insurance-services#answer-leadservices1-business-insurance-services-4) Citation: Madgicx Research & Labs. Business Insurance Services. Can business insurance ads present a sample price as a guaranteed quote? The Hartford qualifies its cost figures as estimates and states that policy terms govern coverage. Keep any verified price example tied to its stated assumptions and availability, and evaluate the resulting quote rather than implying every business receives that price. Source: https://www.thehartford.com/business-insurance Answer: https://madgicx.com/labs/industries/insurance-services/business-insurance-services#answer-leadservices1-business-insurance-services-4 ### What is the average order value benchmark for Business Insurance Services? The median account AOV for Business Insurance Services is $111.58 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/insurance-services/business-insurance-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/insurance-services/business-insurance-services#answer-median-aov) Citation: Madgicx Research & Labs. Business Insurance Services. What is the average order value benchmark for Business Insurance Services? The median account AOV for Business Insurance Services is $111.58 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/insurance-services/business-insurance-services#benchmark Answer: https://madgicx.com/labs/industries/insurance-services/business-insurance-services#answer-median-aov ### What is the typical AOV range in Business Insurance Services? The middle 50% of account AOVs runs from $54.61 to $187.49 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/insurance-services/business-insurance-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/insurance-services/business-insurance-services#answer-aov-range) Citation: Madgicx Research & Labs. Business Insurance Services. What is the typical AOV range in Business Insurance Services? The middle 50% of account AOVs runs from $54.61 to $187.49 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/insurance-services/business-insurance-services#benchmark Answer: https://madgicx.com/labs/industries/insurance-services/business-insurance-services#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $54.61 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/insurance-services/business-insurance-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/insurance-services/business-insurance-services#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Business Insurance Services. What is the lower-quartile AOV? The 25th-percentile account AOV is $54.61 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/insurance-services/business-insurance-services#benchmark Answer: https://madgicx.com/labs/industries/insurance-services/business-insurance-services#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $187.49 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/insurance-services/business-insurance-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/insurance-services/business-insurance-services#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Business Insurance Services. What is the upper-quartile AOV? The 75th-percentile account AOV is $187.49 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/insurance-services/business-insurance-services#benchmark Answer: https://madgicx.com/labs/industries/insurance-services/business-insurance-services#answer-upper-quartile-aov ### How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/insurance-services/business-insurance-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/insurance-services/business-insurance-services#answer-aov-calculation) Citation: Madgicx Research & Labs. Business Insurance Services. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/insurance-services/business-insurance-services#benchmark Answer: https://madgicx.com/labs/industries/insurance-services/business-insurance-services#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/insurance-services/business-insurance-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/insurance-services/business-insurance-services#answer-median-or-mean) Citation: Madgicx Research & Labs. Business Insurance Services. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/insurance-services/business-insurance-services#benchmark Answer: https://madgicx.com/labs/industries/insurance-services/business-insurance-services#answer-median-or-mean ### What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/insurance-services/business-insurance-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/insurance-services/business-insurance-services#answer-benchmark-period) Citation: Madgicx Research & Labs. Business Insurance Services. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/insurance-services/business-insurance-services#benchmark Answer: https://madgicx.com/labs/industries/insurance-services/business-insurance-services#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers exact Business Insurance Services classifications under Insurance Services. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/insurance-services/business-insurance-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/insurance-services/business-insurance-services#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Business Insurance Services. Which industry or subcategory does this benchmark cover? This benchmark covers exact Business Insurance Services classifications under Insurance Services. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/insurance-services/business-insurance-services#benchmark Answer: https://madgicx.com/labs/industries/insurance-services/business-insurance-services#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/insurance-services/business-insurance-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/insurance-services/business-insurance-services#answer-compare-aov) Citation: Madgicx Research & Labs. Business Insurance Services. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/insurance-services/business-insurance-services#benchmark Answer: https://madgicx.com/labs/industries/insurance-services/business-insurance-services#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/insurance-services/business-insurance-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/insurance-services/business-insurance-services#answer-aov-performance) Citation: Madgicx Research & Labs. Business Insurance Services. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/insurance-services/business-insurance-services#benchmark Answer: https://madgicx.com/labs/industries/insurance-services/business-insurance-services#answer-aov-performance ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/insurance-services/business-insurance-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/insurance-services/business-insurance-services#answer-download-research) Citation: Madgicx Research & Labs. Business Insurance Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/insurance-services/business-insurance-services#reuse Answer: https://madgicx.com/labs/industries/insurance-services/business-insurance-services#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/insurance-services/business-insurance-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/insurance-services/business-insurance-services#answer-cite-research) Citation: Madgicx Research & Labs. Business Insurance Services. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/insurance-services/business-insurance-services#reuse Answer: https://madgicx.com/labs/industries/insurance-services/business-insurance-services#answer-cite-research