# Vacation Rental Properties — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $512.63 - Middle 50%: $249.58 to $1,028.76 - Status: verified_aggregate - Scope: Equal-weight account aggregate · Reporting period not supplied - Snapshot read: 2026-10-11T14:09:27.435723+00:00 - Period: Dated snapshot · underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Can a vacation-rental ad purchase value be treated as the host's payout? Airbnb describes host payout as reservation charges less applicable host service fees and co-host amounts. A campaign's guest-facing purchase value and host cash are different bases. State which is being compared; neither Airbnb's example nor this account benchmark proves property profit. [Source](https://www.airbnb.com/help/article/459) · [Answer permalink](https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#answer-hrtv1-vacation-rental-properties-1) Citation: Madgicx Research & Labs. Vacation Rental Properties. Can a vacation-rental ad purchase value be treated as the host's payout? Airbnb describes host payout as reservation charges less applicable host service fees and co-host amounts. A campaign's guest-facing purchase value and host cash are different bases. State which is being compared; neither Airbnb's example nor this account benchmark proves property profit. Source: https://www.airbnb.com/help/article/459 Answer: https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#answer-hrtv1-vacation-rental-properties-1 ### What belongs in the reservation amount before comparing rental orders? Airbnb itemizes the booked nights and optional charges such as cleaning, pets and extra guests, alongside taxes and deductions. Compare reservation values on the same component basis; a larger order can reflect more nights or added charges rather than a higher nightly price. [Source](https://www.airbnb.com/resources/hosting-homes/a/how-youll-get-paid-for-hosting-20) · [Answer permalink](https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#answer-hrtv1-vacation-rental-properties-2) Citation: Madgicx Research & Labs. Vacation Rental Properties. What belongs in the reservation amount before comparing rental orders? Airbnb itemizes the booked nights and optional charges such as cleaning, pets and extra guests, alongside taxes and deductions. Compare reservation values on the same component basis; a larger order can reflect more nights or added charges rather than a higher nightly price. Source: https://www.airbnb.com/resources/hosting-homes/a/how-youll-get-paid-for-hosting-20 Answer: https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#answer-hrtv1-vacation-rental-properties-2 ### Are monthly payouts separate customer acquisitions for a long rental stay? Airbnb says payouts for stays of at least 28 nights are released in monthly installments. Those payments can belong to one reservation. Keep the stay's acquisition and its cash schedule distinct instead of counting each installment as evidence of another newly acquired guest. [Source](https://www.airbnb.com/resources/hosting-homes/a/how-youll-get-paid-for-hosting-20) · [Answer permalink](https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#answer-hrtv1-vacation-rental-properties-3) Citation: Madgicx Research & Labs. Vacation Rental Properties. Are monthly payouts separate customer acquisitions for a long rental stay? Airbnb says payouts for stays of at least 28 nights are released in monthly installments. Those payments can belong to one reservation. Keep the stay's acquisition and its cash schedule distinct instead of counting each installment as evidence of another newly acquired guest. Source: https://www.airbnb.com/resources/hosting-homes/a/how-youll-get-paid-for-hosting-20 Answer: https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#answer-hrtv1-vacation-rental-properties-3 ### Why can the final rental payout differ from the original booking value? Airbnb identifies discounts, cancellations and reservation changes as reasons a payout can be lower; its help page also lists refund or cancellation adjustments. Review the reservation's final components before evaluating campaign cash recovery against the amount recorded when the booking was made. [Source](https://www.airbnb.com/resources/hosting-homes/a/how-youll-get-paid-for-hosting-20) · [Answer permalink](https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#answer-hrtv1-vacation-rental-properties-4) Citation: Madgicx Research & Labs. Vacation Rental Properties. Why can the final rental payout differ from the original booking value? Airbnb identifies discounts, cancellations and reservation changes as reasons a payout can be lower; its help page also lists refund or cancellation adjustments. Review the reservation's final components before evaluating campaign cash recovery against the amount recorded when the booking was made. Source: https://www.airbnb.com/resources/hosting-homes/a/how-youll-get-paid-for-hosting-20 Answer: https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#answer-hrtv1-vacation-rental-properties-4 ### What is the average order value benchmark for Vacation Rental Properties? The median account AOV for Vacation Rental Properties is $512.63 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#answer-median-aov) Citation: Madgicx Research & Labs. Vacation Rental Properties. What is the average order value benchmark for Vacation Rental Properties? The median account AOV for Vacation Rental Properties is $512.63 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#benchmark Answer: https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#answer-median-aov ### What is the typical AOV range in Vacation Rental Properties? The middle 50% of account AOVs runs from $249.58 to $1,028.76 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#answer-aov-range) Citation: Madgicx Research & Labs. Vacation Rental Properties. What is the typical AOV range in Vacation Rental Properties? The middle 50% of account AOVs runs from $249.58 to $1,028.76 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#benchmark Answer: https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $249.58 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Vacation Rental Properties. What is the lower-quartile AOV? The 25th-percentile account AOV is $249.58 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#benchmark Answer: https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $1,028.76 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Vacation Rental Properties. What is the upper-quartile AOV? The 75th-percentile account AOV is $1,028.76 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#benchmark Answer: https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#answer-upper-quartile-aov ### How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#answer-aov-calculation) Citation: Madgicx Research & Labs. Vacation Rental Properties. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#benchmark Answer: https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#answer-median-or-mean) Citation: Madgicx Research & Labs. Vacation Rental Properties. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#benchmark Answer: https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#answer-median-or-mean ### What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#answer-benchmark-period) Citation: Madgicx Research & Labs. Vacation Rental Properties. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#benchmark Answer: https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers exact Vacation Rental Properties classifications under Hospitality Services. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Vacation Rental Properties. Which industry or subcategory does this benchmark cover? This benchmark covers exact Vacation Rental Properties classifications under Hospitality Services. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#benchmark Answer: https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#answer-compare-aov) Citation: Madgicx Research & Labs. Vacation Rental Properties. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#benchmark Answer: https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#answer-aov-performance) Citation: Madgicx Research & Labs. Vacation Rental Properties. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#benchmark Answer: https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#answer-aov-performance ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#reuse) · [Answer permalink](https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#answer-download-research) Citation: Madgicx Research & Labs. Vacation Rental Properties. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#reuse Answer: https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#reuse) · [Answer permalink](https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#answer-cite-research) Citation: Madgicx Research & Labs. Vacation Rental Properties. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#reuse Answer: https://madgicx.com/labs/industries/hospitality-services/vacation-rental-properties#answer-cite-research