{
  "name": "Hotel Resort Accommodations",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "hotel-resort-accommodations",
  "kind": "subcategory",
  "parent_slug": "hospitality-services",
  "url": "https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "hotel-resort-accommodations",
    "parent_slug": "hospitality-services",
    "cohort_scope": "exact_child",
    "median_aov_usd": 573.99,
    "p25_aov_usd": 240.78,
    "p75_aov_usd": 1174.49,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:09:27.435723+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Hotel Resort Accommodations account AOV: median $573.99; middle 50% $240.78–$1,174.49. Snapshot read 2026-10-11T14:09:27.435723+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-hrtv1-hotel-resort-accommodations-1",
      "question": "Can hotel purchase AOV be read as the hotel's nightly price?",
      "text": "No. This benchmark summarizes account-level ad purchase value. Google's hotel-ad setup uses a booking value parameter for the amount the traveler pays, on a stated base or total-price basis. Specify that basis and the booked stay before comparing it with a nightly rate.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#answer-hrtv1-hotel-resort-accommodations-1",
      "citation": "Madgicx Research & Labs. Hotel Resort Accommodations. Can hotel purchase AOV be read as the hotel's nightly price? No. This benchmark summarizes account-level ad purchase value. Google's hotel-ad setup uses a booking value parameter for the amount the traveler pays, on a stated base or total-price basis. Specify that basis and the booked stay before comparing it with a nightly rate.  Source: https://support.google.com/google-ads/answer/9244174?hl=en Answer: https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#answer-hrtv1-hotel-resort-accommodations-1",
      "source_url": "https://support.google.com/google-ads/answer/9244174?hl=en"
    },
    {
      "group": "In this category",
      "id": "answer-hrtv1-hotel-resort-accommodations-2",
      "question": "How can a repeated hotel confirmation inflate booking counts?",
      "text": "Google's hotel conversion documentation uses a transaction ID based on the booking reference or order ID to avoid recording the same booking twice. Audit repeated confirmation loads against booking IDs before interpreting a higher conversion count as more reservations.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#answer-hrtv1-hotel-resort-accommodations-2",
      "citation": "Madgicx Research & Labs. Hotel Resort Accommodations. How can a repeated hotel confirmation inflate booking counts? Google's hotel conversion documentation uses a transaction ID based on the booking reference or order ID to avoid recording the same booking twice. Audit repeated confirmation loads against booking IDs before interpreting a higher conversion count as more reservations.  Source: https://support.google.com/google-ads/answer/9244174?hl=en Answer: https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#answer-hrtv1-hotel-resort-accommodations-2",
      "source_url": "https://support.google.com/google-ads/answer/9244174?hl=en"
    },
    {
      "group": "In this category",
      "id": "answer-hrtv1-hotel-resort-accommodations-3",
      "question": "How do changed and canceled hotel bookings affect Google's reported value?",
      "text": "Google distinguishes restating a conversion's value from retracting a conversion. A restatement changes value without changing the count; a retraction removes the conversion. This is Google Ads guidance for supported conversions, not a claim about another platform's adjustment mechanism.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#answer-hrtv1-hotel-resort-accommodations-3",
      "citation": "Madgicx Research & Labs. Hotel Resort Accommodations. How do changed and canceled hotel bookings affect Google's reported value? Google distinguishes restating a conversion's value from retracting a conversion. A restatement changes value without changing the count; a retraction removes the conversion. This is Google Ads guidance for supported conversions, not a claim about another platform's adjustment mechanism.  Source: https://support.google.com/google-ads/answer/7686447?hl=en Answer: https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#answer-hrtv1-hotel-resort-accommodations-3",
      "source_url": "https://support.google.com/google-ads/answer/7686447?hl=en"
    },
    {
      "group": "In this category",
      "id": "answer-hrtv1-hotel-resort-accommodations-4",
      "question": "Does a hotel's conversion attribution setting apply across ad platforms?",
      "text": "Google's hotel-ad setup specifies last-click attribution for hotel campaigns. Interpret those booking reports within that documented scope. The source does not establish the attribution rules of other platforms or prove that differently attributed reservation totals are directly comparable.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#answer-hrtv1-hotel-resort-accommodations-4",
      "citation": "Madgicx Research & Labs. Hotel Resort Accommodations. Does a hotel's conversion attribution setting apply across ad platforms? Google's hotel-ad setup specifies last-click attribution for hotel campaigns. Interpret those booking reports within that documented scope. The source does not establish the attribution rules of other platforms or prove that differently attributed reservation totals are directly comparable.  Source: https://support.google.com/google-ads/answer/9244174?hl=en Answer: https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#answer-hrtv1-hotel-resort-accommodations-4",
      "source_url": "https://support.google.com/google-ads/answer/9244174?hl=en"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Hotel Resort Accommodations?",
      "text": "The median account AOV for Hotel Resort Accommodations is $573.99 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#answer-median-aov",
      "citation": "Madgicx Research & Labs. Hotel Resort Accommodations. What is the average order value benchmark for Hotel Resort Accommodations? The median account AOV for Hotel Resort Accommodations is $573.99 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#benchmark Answer: https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Hotel Resort Accommodations?",
      "text": "The middle 50% of account AOVs runs from $240.78 to $1,174.49 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#answer-aov-range",
      "citation": "Madgicx Research & Labs. Hotel Resort Accommodations. What is the typical AOV range in Hotel Resort Accommodations? The middle 50% of account AOVs runs from $240.78 to $1,174.49 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#benchmark Answer: https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $240.78 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Hotel Resort Accommodations. What is the lower-quartile AOV? The 25th-percentile account AOV is $240.78 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#benchmark Answer: https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $1,174.49 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Hotel Resort Accommodations. What is the upper-quartile AOV? The 75th-percentile account AOV is $1,174.49 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#benchmark Answer: https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Hotel Resort Accommodations. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#benchmark Answer: https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Hotel Resort Accommodations. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#benchmark Answer: https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Hotel Resort Accommodations. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#benchmark Answer: https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Hotel Resort Accommodations classifications under Hospitality Services. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Hotel Resort Accommodations. Which industry or subcategory does this benchmark cover? This benchmark covers exact Hotel Resort Accommodations classifications under Hospitality Services. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#benchmark Answer: https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Hotel Resort Accommodations. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#benchmark Answer: https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Hotel Resort Accommodations. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#benchmark Answer: https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#answer-download-research",
      "citation": "Madgicx Research & Labs. Hotel Resort Accommodations. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#reuse Answer: https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#answer-cite-research",
      "citation": "Madgicx Research & Labs. Hotel Resort Accommodations. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#reuse Answer: https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/hospitality-services/hotel-resort-accommodations#reuse"
    }
  ]
}