{
  "name": "Home Maintenance Repair Services",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "home-maintenance-repair-services",
  "kind": "subcategory",
  "parent_slug": "home-local-services",
  "url": "https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "home-maintenance-repair-services",
    "parent_slug": "home-local-services",
    "cohort_scope": "exact_child",
    "median_aov_usd": 1000.0,
    "p25_aov_usd": 51.25,
    "p75_aov_usd": 7642.62,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:09:00.921050+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Home Maintenance Repair Services account AOV: median $1,000.00; middle 50% $51.25–$7,642.62. Snapshot read 2026-10-11T14:09:00.921050+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-hadv1-home-maintenance-repair-services-q1",
      "question": "Which estimate details help explain why repair leads turn into different job values?",
      "text": "The US FTC recommends written estimates specifying work, materials, completion date and price. Record those scope dimensions alongside accepted estimates before comparing revenue from different repair campaigns.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#answer-hadv1-home-maintenance-repair-services-q1",
      "citation": "Madgicx Research & Labs. Home Maintenance Repair Services. Which estimate details help explain why repair leads turn into different job values? The US FTC recommends written estimates specifying work, materials, completion date and price. Record those scope dimensions alongside accepted estimates before comparing revenue from different repair campaigns.  Source: https://consumer.ftc.gov/articles/how-avoid-home-improvement-scam Answer: https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#answer-hadv1-home-maintenance-repair-services-q1",
      "source_url": "https://consumer.ftc.gov/articles/how-avoid-home-improvement-scam"
    },
    {
      "group": "In this category",
      "id": "answer-hadv1-home-maintenance-repair-services-q2",
      "question": "What evidence should accompany licensed-and-insured repair ad copy?",
      "text": "The US FTC advises confirming contractor licences with state or county authorities and requesting insurance proof. Match the advertised contractor and jurisdiction to current evidence; this guidance does not establish any particular contractor's status.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#answer-hadv1-home-maintenance-repair-services-q2",
      "citation": "Madgicx Research & Labs. Home Maintenance Repair Services. What evidence should accompany licensed-and-insured repair ad copy? The US FTC advises confirming contractor licences with state or county authorities and requesting insurance proof. Match the advertised contractor and jurisdiction to current evidence; this guidance does not establish any particular contractor's status.  Source: https://consumer.ftc.gov/articles/how-avoid-home-improvement-scam Answer: https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#answer-hadv1-home-maintenance-repair-services-q2",
      "source_url": "https://consumer.ftc.gov/articles/how-avoid-home-improvement-scam"
    },
    {
      "group": "In this category",
      "id": "answer-hadv1-home-maintenance-repair-services-q3",
      "question": "Should an energy-assessment booking count as a completed home upgrade?",
      "text": "DOE's 2021 guide describes a professional assessment as a detailed, equipment-based examination of home energy efficiency. Keep the assessment outcome separate from later repair or upgrade sales so the campaign funnel retains its actual stages.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#answer-hadv1-home-maintenance-repair-services-q3",
      "citation": "Madgicx Research & Labs. Home Maintenance Repair Services. Should an energy-assessment booking count as a completed home upgrade? DOE's 2021 guide describes a professional assessment as a detailed, equipment-based examination of home energy efficiency. Keep the assessment outcome separate from later repair or upgrade sales so the campaign funnel retains its actual stages.  Source: https://www.energy.gov/sites/default/files/2021-08/ES-Home%20Energy%20Assessments_080221.pdf Answer: https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#answer-hadv1-home-maintenance-repair-services-q3",
      "source_url": "https://www.energy.gov/sites/default/files/2021-08/ES-Home%20Energy%20Assessments_080221.pdf"
    },
    {
      "group": "In this category",
      "id": "answer-hadv1-home-maintenance-repair-services-q4",
      "question": "What qualification context belongs on an energy-assessment lead record?",
      "text": "DOE's 2021 US guide asks households to prepare known problems, including drafts or condensation, and recent energy-bill summaries. Capture the requested assessment scope and reported concerns; these inputs inform qualification rather than prove savings from an ad.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#answer-hadv1-home-maintenance-repair-services-q4",
      "citation": "Madgicx Research & Labs. Home Maintenance Repair Services. What qualification context belongs on an energy-assessment lead record? DOE's 2021 US guide asks households to prepare known problems, including drafts or condensation, and recent energy-bill summaries. Capture the requested assessment scope and reported concerns; these inputs inform qualification rather than prove savings from an ad.  Source: https://www.energy.gov/sites/default/files/2021-08/ES-Home%20Energy%20Assessments_080221.pdf Answer: https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#answer-hadv1-home-maintenance-repair-services-q4",
      "source_url": "https://www.energy.gov/sites/default/files/2021-08/ES-Home%20Energy%20Assessments_080221.pdf"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Home Maintenance Repair Services?",
      "text": "The median account AOV for Home Maintenance Repair Services is $1,000.00 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#answer-median-aov",
      "citation": "Madgicx Research & Labs. Home Maintenance Repair Services. What is the average order value benchmark for Home Maintenance Repair Services? The median account AOV for Home Maintenance Repair Services is $1,000.00 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#benchmark Answer: https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Home Maintenance Repair Services?",
      "text": "The middle 50% of account AOVs runs from $51.25 to $7,642.62 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#answer-aov-range",
      "citation": "Madgicx Research & Labs. Home Maintenance Repair Services. What is the typical AOV range in Home Maintenance Repair Services? The middle 50% of account AOVs runs from $51.25 to $7,642.62 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#benchmark Answer: https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $51.25 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Home Maintenance Repair Services. What is the lower-quartile AOV? The 25th-percentile account AOV is $51.25 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#benchmark Answer: https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $7,642.62 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Home Maintenance Repair Services. What is the upper-quartile AOV? The 75th-percentile account AOV is $7,642.62 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#benchmark Answer: https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Home Maintenance Repair Services. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#benchmark Answer: https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Home Maintenance Repair Services. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#benchmark Answer: https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Home Maintenance Repair Services. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#benchmark Answer: https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Home Maintenance Repair Services classifications under Home & Local Services. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Home Maintenance Repair Services. Which industry or subcategory does this benchmark cover? This benchmark covers exact Home Maintenance Repair Services classifications under Home & Local Services. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#benchmark Answer: https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Home Maintenance Repair Services. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#benchmark Answer: https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Home Maintenance Repair Services. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#benchmark Answer: https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#answer-download-research",
      "citation": "Madgicx Research & Labs. Home Maintenance Repair Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#reuse Answer: https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#answer-cite-research",
      "citation": "Madgicx Research & Labs. Home Maintenance Repair Services. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#reuse Answer: https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/home-local-services/home-maintenance-repair-services#reuse"
    }
  ]
}