# Cleaning Janitorial Services — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $45.53 - Middle 50%: $22.11 to $104.74 - Status: verified_aggregate - Scope: Equal-weight account aggregate · Reporting period not supplied - Snapshot read: 2026-10-11T14:09:00.921050+00:00 - Period: Dated snapshot · underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Can a routine cleaning campaign promise disinfection as an included service? CDC's household guidance distinguishes cleaning with soap and scrubbing from chemical disinfection. Name the tasks actually included in the offer; the guidance does not establish a commercial contractor's disinfection capability. [Source](https://www.cdc.gov/hygiene/about/cleaning-and-disinfecting-with-bleach.html) · [Answer permalink](https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#answer-hadv1-cleaning-janitorial-services-q1) Citation: Madgicx Research & Labs. Cleaning Janitorial Services. Can a routine cleaning campaign promise disinfection as an included service? CDC's household guidance distinguishes cleaning with soap and scrubbing from chemical disinfection. Name the tasks actually included in the offer; the guidance does not establish a commercial contractor's disinfection capability. Source: https://www.cdc.gov/hygiene/about/cleaning-and-disinfecting-with-bleach.html Answer: https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#answer-hadv1-cleaning-janitorial-services-q1 ### What proof belongs behind an ad for EPA-certified cleaning? US EPA's Safer Choice and Design for the Environment labels apply to qualifying products. Identify the certified products used; their labels do not establish certification of an entire janitorial business. [Source](https://www.epa.gov/greenerproducts/identifying-greener-cleaning-products) · [Answer permalink](https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#answer-hadv1-cleaning-janitorial-services-q2) Citation: Madgicx Research & Labs. Cleaning Janitorial Services. What proof belongs behind an ad for EPA-certified cleaning? US EPA's Safer Choice and Design for the Environment labels apply to qualifying products. Identify the certified products used; their labels do not establish certification of an entire janitorial business. Source: https://www.epa.gov/greenerproducts/identifying-greener-cleaning-products Answer: https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#answer-hadv1-cleaning-janitorial-services-q2 ### Why can a quick wipe demonstration overstate the advertised disinfection scope? CDC's April 2024 US household guidance says bleach disinfection follows product instructions and keeps surfaces visibly wet during contact time. Show the actual product-dependent process when making a disinfection claim; an edited wipe sequence does not prove that process. [Source](https://www.cdc.gov/hygiene/about/cleaning-and-disinfecting-with-bleach.html) · [Answer permalink](https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#answer-hadv1-cleaning-janitorial-services-q3) Citation: Madgicx Research & Labs. Cleaning Janitorial Services. Why can a quick wipe demonstration overstate the advertised disinfection scope? CDC's April 2024 US household guidance says bleach disinfection follows product instructions and keeps surfaces visibly wet during contact time. Show the actual product-dependent process when making a disinfection claim; an edited wipe sequence does not prove that process. Source: https://www.cdc.gov/hygiene/about/cleaning-and-disinfecting-with-bleach.html Answer: https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#answer-hadv1-cleaning-janitorial-services-q3 ### What operational evidence makes a concentrate-based janitorial offer credible? EPA recommends training and formal chemical-management procedures for storing, handling and using concentrated cleaning products. Support the advertised handling process with the contractor's actual procedures; concentration alone is not a safety advantage. [Source](https://www.epa.gov/greenerproducts/identifying-greener-cleaning-products) · [Answer permalink](https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#answer-hadv1-cleaning-janitorial-services-q4) Citation: Madgicx Research & Labs. Cleaning Janitorial Services. What operational evidence makes a concentrate-based janitorial offer credible? EPA recommends training and formal chemical-management procedures for storing, handling and using concentrated cleaning products. Support the advertised handling process with the contractor's actual procedures; concentration alone is not a safety advantage. Source: https://www.epa.gov/greenerproducts/identifying-greener-cleaning-products Answer: https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#answer-hadv1-cleaning-janitorial-services-q4 ### What is the average order value benchmark for Cleaning Janitorial Services? The median account AOV for Cleaning Janitorial Services is $45.53 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#answer-median-aov) Citation: Madgicx Research & Labs. Cleaning Janitorial Services. What is the average order value benchmark for Cleaning Janitorial Services? The median account AOV for Cleaning Janitorial Services is $45.53 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#benchmark Answer: https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#answer-median-aov ### What is the typical AOV range in Cleaning Janitorial Services? The middle 50% of account AOVs runs from $22.11 to $104.74 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#answer-aov-range) Citation: Madgicx Research & Labs. Cleaning Janitorial Services. What is the typical AOV range in Cleaning Janitorial Services? The middle 50% of account AOVs runs from $22.11 to $104.74 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#benchmark Answer: https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $22.11 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Cleaning Janitorial Services. What is the lower-quartile AOV? The 25th-percentile account AOV is $22.11 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#benchmark Answer: https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $104.74 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Cleaning Janitorial Services. What is the upper-quartile AOV? The 75th-percentile account AOV is $104.74 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#benchmark Answer: https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#answer-upper-quartile-aov ### How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#answer-aov-calculation) Citation: Madgicx Research & Labs. Cleaning Janitorial Services. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#benchmark Answer: https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#answer-median-or-mean) Citation: Madgicx Research & Labs. Cleaning Janitorial Services. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#benchmark Answer: https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#answer-median-or-mean ### What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#answer-benchmark-period) Citation: Madgicx Research & Labs. Cleaning Janitorial Services. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#benchmark Answer: https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers exact Cleaning Janitorial Services classifications under Home & Local Services. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Cleaning Janitorial Services. Which industry or subcategory does this benchmark cover? This benchmark covers exact Cleaning Janitorial Services classifications under Home & Local Services. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#benchmark Answer: https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#answer-compare-aov) Citation: Madgicx Research & Labs. Cleaning Janitorial Services. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#benchmark Answer: https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#answer-aov-performance) Citation: Madgicx Research & Labs. Cleaning Janitorial Services. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#benchmark Answer: https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#answer-aov-performance ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#answer-download-research) Citation: Madgicx Research & Labs. Cleaning Janitorial Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#reuse Answer: https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#answer-cite-research) Citation: Madgicx Research & Labs. Cleaning Janitorial Services. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#reuse Answer: https://madgicx.com/labs/industries/home-local-services/cleaning-janitorial-services#answer-cite-research