# DIY Project Supplies — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $43.30 - Middle 50%: $12.88 to $131.89 - Status: verified_aggregate - Scope: Equal-weight account aggregate · Reporting period not supplied - Snapshot read: 2026-10-11T14:09:15.712448+00:00 - Period: Dated snapshot · underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Why should a drywall bundle campaign distinguish premixed compound from powder? The Home Depot distinguishes ready-to-use premixed compound from powder requiring mixing and tools. List the actual product form and included preparation supplies so campaign bundle comparisons use the same contents. [Source](https://www.homedepot.com/c/ah/how-to-tape-and-mud-drywall/9ba683603be9fa5395fab906ef12604) · [Answer permalink](https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#answer-hadv1-diy-project-supplies-q1) Citation: Madgicx Research & Labs. DIY Project Supplies. Why should a drywall bundle campaign distinguish premixed compound from powder? The Home Depot distinguishes ready-to-use premixed compound from powder requiring mixing and tools. List the actual product form and included preparation supplies so campaign bundle comparisons use the same contents. Source: https://www.homedepot.com/c/ah/how-to-tape-and-mud-drywall/9ba683603be9fa5395fab906ef12604 Answer: https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#answer-hadv1-diy-project-supplies-q1 ### Can one drywall tape ad imply every tape includes its own adhesive? The Home Depot describes paper tape as non-adhesive and fiberglass mesh tape as self-adhesive. Make the tape format and required compound visible in the promoted bundle rather than implying identical preparation. [Source](https://www.homedepot.com/c/ah/how-to-tape-and-mud-drywall/9ba683603be9fa5395fab906ef12604) · [Answer permalink](https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#answer-hadv1-diy-project-supplies-q2) Citation: Madgicx Research & Labs. DIY Project Supplies. Can one drywall tape ad imply every tape includes its own adhesive? The Home Depot describes paper tape as non-adhesive and fiberglass mesh tape as self-adhesive. Make the tape format and required compound visible in the promoted bundle rather than implying identical preparation. Source: https://www.homedepot.com/c/ah/how-to-tape-and-mud-drywall/9ba683603be9fa5395fab906ef12604 Answer: https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#answer-hadv1-diy-project-supplies-q2 ### Which project qualifier belongs before promoting a complete tile-supply bundle? The Home Depot's guide distinguishes plywood or OSB needing backer board from concrete that typically does not. Ask about the substrate or provide separate bundle options; a generic complete-kit claim can conceal different material requirements. [Source](https://www.homedepot.com/c/ah/how-to-install-tile-floor/9ba683603be9fa5395fab909b1ae90d) · [Answer permalink](https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#answer-hadv1-diy-project-supplies-q3) Citation: Madgicx Research & Labs. DIY Project Supplies. Which project qualifier belongs before promoting a complete tile-supply bundle? The Home Depot's guide distinguishes plywood or OSB needing backer board from concrete that typically does not. Ask about the substrate or provide separate bundle options; a generic complete-kit claim can conceal different material requirements. Source: https://www.homedepot.com/c/ah/how-to-install-tile-floor/9ba683603be9fa5395fab909b1ae90d Answer: https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#answer-hadv1-diy-project-supplies-q3 ### What should determine the trowel shown in a tile-materials cross-sell? The Home Depot ties notch dimensions to tile type and size and directs buyers to the tile manufacturer's recommendations. Match the promoted accessory to the advertised tile rather than treating one trowel as a universal add-on. [Source](https://www.homedepot.com/c/ah/how-to-install-tile-floor/9ba683603be9fa5395fab909b1ae90d) · [Answer permalink](https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#answer-hadv1-diy-project-supplies-q4) Citation: Madgicx Research & Labs. DIY Project Supplies. What should determine the trowel shown in a tile-materials cross-sell? The Home Depot ties notch dimensions to tile type and size and directs buyers to the tile manufacturer's recommendations. Match the promoted accessory to the advertised tile rather than treating one trowel as a universal add-on. Source: https://www.homedepot.com/c/ah/how-to-install-tile-floor/9ba683603be9fa5395fab909b1ae90d Answer: https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#answer-hadv1-diy-project-supplies-q4 ### What is the average order value benchmark for DIY Project Supplies? The median account AOV for DIY Project Supplies is $43.30 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#answer-median-aov) Citation: Madgicx Research & Labs. DIY Project Supplies. What is the average order value benchmark for DIY Project Supplies? The median account AOV for DIY Project Supplies is $43.30 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#benchmark Answer: https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#answer-median-aov ### What is the typical AOV range in DIY Project Supplies? The middle 50% of account AOVs runs from $12.88 to $131.89 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#answer-aov-range) Citation: Madgicx Research & Labs. DIY Project Supplies. What is the typical AOV range in DIY Project Supplies? The middle 50% of account AOVs runs from $12.88 to $131.89 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#benchmark Answer: https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $12.88 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. DIY Project Supplies. What is the lower-quartile AOV? The 25th-percentile account AOV is $12.88 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#benchmark Answer: https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $131.89 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. DIY Project Supplies. What is the upper-quartile AOV? The 75th-percentile account AOV is $131.89 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#benchmark Answer: https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#answer-upper-quartile-aov ### How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#answer-aov-calculation) Citation: Madgicx Research & Labs. DIY Project Supplies. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#benchmark Answer: https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#answer-median-or-mean) Citation: Madgicx Research & Labs. DIY Project Supplies. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#benchmark Answer: https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#answer-median-or-mean ### What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#answer-benchmark-period) Citation: Madgicx Research & Labs. DIY Project Supplies. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#benchmark Answer: https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers exact DIY Project Supplies classifications under Home Improvement Tools & Materials. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#answer-benchmark-coverage) Citation: Madgicx Research & Labs. DIY Project Supplies. Which industry or subcategory does this benchmark cover? This benchmark covers exact DIY Project Supplies classifications under Home Improvement Tools & Materials. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#benchmark Answer: https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#answer-compare-aov) Citation: Madgicx Research & Labs. DIY Project Supplies. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#benchmark Answer: https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#answer-aov-performance) Citation: Madgicx Research & Labs. DIY Project Supplies. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#benchmark Answer: https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#answer-aov-performance ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#reuse) · [Answer permalink](https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#answer-download-research) Citation: Madgicx Research & Labs. DIY Project Supplies. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#reuse Answer: https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#reuse) · [Answer permalink](https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#answer-cite-research) Citation: Madgicx Research & Labs. DIY Project Supplies. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#reuse Answer: https://madgicx.com/labs/industries/home-improvement-tools-materials/diy-project-supplies#answer-cite-research