{
  "name": "Textiles Bedding",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "textiles-bedding",
  "kind": "subcategory",
  "parent_slug": "home-goods-furnishings",
  "url": "https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "textiles-bedding",
    "parent_slug": "home-goods-furnishings",
    "cohort_scope": "exact_child",
    "median_aov_usd": 99.62,
    "p25_aov_usd": 39.76,
    "p75_aov_usd": 213.02,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:09:09.415507+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Textiles Bedding account AOV: median $99.62; middle 50% $39.76–$213.02. Snapshot read 2026-10-11T14:09:09.415507+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-ceh-textiles-bedding-1",
      "question": "Why compare sheet weaves rather than thread count alone?",
      "text": "Brooklinen describes percale’s one-over-one weave and matte surface, and sateen’s four-over-one weave and lustrous surface. Explain the cited fabric construction and feel as product context. Avoid treating thread count alone as a universal quality score or promising a sleep or temperature outcome for every buyer.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#answer-ceh-textiles-bedding-1",
      "citation": "Madgicx Research & Labs. Textiles Bedding. Why compare sheet weaves rather than thread count alone? Brooklinen describes percale’s one-over-one weave and matte surface, and sateen’s four-over-one weave and lustrous surface. Explain the cited fabric construction and feel as product context. Avoid treating thread count alone as a universal quality score or promising a sleep or temperature outcome for every buyer.  Source: https://www.brooklinen.com/pages/about-sheets Answer: https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#answer-ceh-textiles-bedding-1",
      "source_url": "https://www.brooklinen.com/pages/about-sheets"
    },
    {
      "group": "In this category",
      "id": "answer-ceh-textiles-bedding-2",
      "question": "What should a duvet-insert offer say about the cover?",
      "text": "Parachute’s down-insert page describes corner loops that align with ties inside its duvet covers and offers several insert weights. Identify the insert, cover and selected weight separately in the offer. A fully dressed bed does not establish that every layer or accessory shown is included in the insert purchase.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#answer-ceh-textiles-bedding-2",
      "citation": "Madgicx Research & Labs. Textiles Bedding. What should a duvet-insert offer say about the cover? Parachute’s down-insert page describes corner loops that align with ties inside its duvet covers and offers several insert weights. Identify the insert, cover and selected weight separately in the offer. A fully dressed bed does not establish that every layer or accessory shown is included in the insert purchase.  Source: https://parachutehome.com/products/down-duvet?bvstate=pg%3A16%2Fct%3Ar Answer: https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#answer-ceh-textiles-bedding-2",
      "source_url": "https://parachutehome.com/products/down-duvet?bvstate=pg%3A16%2Fct%3Ar"
    },
    {
      "group": "In this category",
      "id": "answer-ceh-textiles-bedding-3",
      "question": "Which fitted-sheet dimension matters beyond the bed-size label?",
      "text": "Boll & Branch’s cited percale fitted sheet specifies a deep pocket fitting mattresses up to 17 inches. Show pocket depth beside the named size and advise checking the relevant product’s fit. Do not generalize this one SKU’s depth to every fabric, region or sheet collection.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#answer-ceh-textiles-bedding-3",
      "citation": "Madgicx Research & Labs. Textiles Bedding. Which fitted-sheet dimension matters beyond the bed-size label? Boll & Branch’s cited percale fitted sheet specifies a deep pocket fitting mattresses up to 17 inches. Show pocket depth beside the named size and advise checking the relevant product’s fit. Do not generalize this one SKU’s depth to every fabric, region or sheet collection.  Source: https://www.bollandbranch.com/products/percale-hemmed-fitted-sheet/?color=Cream&size=Full Answer: https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#answer-ceh-textiles-bedding-3",
      "source_url": "https://www.bollandbranch.com/products/percale-hemmed-fitted-sheet/?color=Cream&size=Full"
    },
    {
      "group": "In this category",
      "id": "answer-ceh-textiles-bedding-4",
      "question": "How should bedding care instructions be used in creative?",
      "text": "Coyuchi’s care article recommends gentle or delicate washing with like colors and describes cold-water care for its linens. Point buyers to the applicable fabric’s care instructions and demonstrate only the supported process. Care context is distinct from a guarantee of product lifetime, hygiene outcomes or measured repeat purchases.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#answer-ceh-textiles-bedding-4",
      "citation": "Madgicx Research & Labs. Textiles Bedding. How should bedding care instructions be used in creative? Coyuchi’s care article recommends gentle or delicate washing with like colors and describes cold-water care for its linens. Point buyers to the applicable fabric’s care instructions and demonstrate only the supported process. Care context is distinct from a guarantee of product lifetime, hygiene outcomes or measured repeat purchases.  Source: https://www.coyuchi.com/blogs/journal/how-to-care-for-your-linens Answer: https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#answer-ceh-textiles-bedding-4",
      "source_url": "https://www.coyuchi.com/blogs/journal/how-to-care-for-your-linens"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Textiles Bedding?",
      "text": "The median account AOV for Textiles Bedding is $99.62 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#answer-median-aov",
      "citation": "Madgicx Research & Labs. Textiles Bedding. What is the average order value benchmark for Textiles Bedding? The median account AOV for Textiles Bedding is $99.62 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Textiles Bedding?",
      "text": "The middle 50% of account AOVs runs from $39.76 to $213.02 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#answer-aov-range",
      "citation": "Madgicx Research & Labs. Textiles Bedding. What is the typical AOV range in Textiles Bedding? The middle 50% of account AOVs runs from $39.76 to $213.02 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $39.76 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Textiles Bedding. What is the lower-quartile AOV? The 25th-percentile account AOV is $39.76 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $213.02 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Textiles Bedding. What is the upper-quartile AOV? The 75th-percentile account AOV is $213.02 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Textiles Bedding. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Textiles Bedding. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Textiles Bedding. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Textiles Bedding classifications under Home Goods & Furnishings. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Textiles Bedding. Which industry or subcategory does this benchmark cover? This benchmark covers exact Textiles Bedding classifications under Home Goods & Furnishings. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Textiles Bedding. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Textiles Bedding. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#answer-download-research",
      "citation": "Madgicx Research & Labs. Textiles Bedding. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#reuse Answer: https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#answer-cite-research",
      "citation": "Madgicx Research & Labs. Textiles Bedding. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#reuse Answer: https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/home-goods-furnishings/textiles-bedding#reuse"
    }
  ]
}