# Telemedicine Services — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $48.59 - Middle 50%: $12.46 to $233.75 - Status: verified_aggregate - Scope: Equal-weight account aggregate · Reporting period not supplied - Snapshot read: 2026-10-11T14:08:49.542863+00:00 - Period: Dated snapshot · underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Can a virtual-care campaign advertise one universal visit price? Teladoc says charges vary with visit type and coverage and are shown before confirmation. Use the cost-check route and applicable service wording rather than an unconditional price. A displayed quote, confirmed booking and completed paid visit are different events; a quote is not account purchase AOV. [Source](https://www.teladochealth.com/helpcenter/article/billing-and-insurance-faqs) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#answer-cht-telemedicine-services-1) Citation: Madgicx Research & Labs. Telemedicine Services. Can a virtual-care campaign advertise one universal visit price? Teladoc says charges vary with visit type and coverage and are shown before confirmation. Use the cost-check route and applicable service wording rather than an unconditional price. A displayed quote, confirmed booking and completed paid visit are different events; a quote is not account purchase AOV. Source: https://www.teladochealth.com/helpcenter/article/billing-and-insurance-faqs Answer: https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#answer-cht-telemedicine-services-1 ### Does an insurer list prove every virtual-care benefit is covered? Amwell directs visitors to eligible services through their health plan and notes that unlisted plans may still provide a benefit or reimbursement. A plan selector is an access check, not a coverage guarantee. Make the relevant verification route clear without giving personal insurance advice or promising reimbursement. [Source](https://patients.amwell.com/how-it-works/insurance-coverage) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#answer-cht-telemedicine-services-2) Citation: Madgicx Research & Labs. Telemedicine Services. Does an insurer list prove every virtual-care benefit is covered? Amwell directs visitors to eligible services through their health plan and notes that unlisted plans may still provide a benefit or reimbursement. A plan selector is an access check, not a coverage guarantee. Make the relevant verification route clear without giving personal insurance advice or promising reimbursement. Source: https://patients.amwell.com/how-it-works/insurance-coverage Answer: https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#answer-cht-telemedicine-services-2 ### Are all online medical services available on demand? Doctor On Demand distinguishes round-the-clock urgent and everyday care from mental-health visits that need advance booking. Match ad copy to the service's scheduling format. An on-demand request and a scheduled appointment have different steps; the distinction does not establish wait time, completed treatment or health improvement. [Source](https://doctorondemand.com/faqs/) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#answer-cht-telemedicine-services-3) Citation: Madgicx Research & Labs. Telemedicine Services. Are all online medical services available on demand? Doctor On Demand distinguishes round-the-clock urgent and everyday care from mental-health visits that need advance booking. Match ad copy to the service's scheduling format. An on-demand request and a scheduled appointment have different steps; the distinction does not establish wait time, completed treatment or health improvement. Source: https://doctorondemand.com/faqs/ Answer: https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#answer-cht-telemedicine-services-3 ### What is the difference between selecting a clinician and starting a visit? Amwell's consumer flow describes choosing from available clinicians before a video visit. That choice is a distinct stage in the service journey. A landing page can explain the selection and visit format, while reporting separates provider selection, visit start and payment without implying that browsing guarantees availability. [Source](https://patients.amwell.com/how-it-works/) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#answer-cht-telemedicine-services-4) Citation: Madgicx Research & Labs. Telemedicine Services. What is the difference between selecting a clinician and starting a visit? Amwell's consumer flow describes choosing from available clinicians before a video visit. That choice is a distinct stage in the service journey. A landing page can explain the selection and visit format, while reporting separates provider selection, visit start and payment without implying that browsing guarantees availability. Source: https://patients.amwell.com/how-it-works/ Answer: https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#answer-cht-telemedicine-services-4 ### What is the average order value benchmark for Telemedicine Services? The median account AOV for Telemedicine Services is $48.59 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#answer-median-aov) Citation: Madgicx Research & Labs. Telemedicine Services. What is the average order value benchmark for Telemedicine Services? The median account AOV for Telemedicine Services is $48.59 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#answer-median-aov ### What is the typical AOV range in Telemedicine Services? The middle 50% of account AOVs runs from $12.46 to $233.75 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#answer-aov-range) Citation: Madgicx Research & Labs. Telemedicine Services. What is the typical AOV range in Telemedicine Services? The middle 50% of account AOVs runs from $12.46 to $233.75 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $12.46 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Telemedicine Services. What is the lower-quartile AOV? The 25th-percentile account AOV is $12.46 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $233.75 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Telemedicine Services. What is the upper-quartile AOV? The 75th-percentile account AOV is $233.75 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#answer-upper-quartile-aov ### How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#answer-aov-calculation) Citation: Madgicx Research & Labs. Telemedicine Services. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#answer-median-or-mean) Citation: Madgicx Research & Labs. Telemedicine Services. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#answer-median-or-mean ### What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#answer-benchmark-period) Citation: Madgicx Research & Labs. Telemedicine Services. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers exact Telemedicine Services classifications under Healthcare & Wellness. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Telemedicine Services. Which industry or subcategory does this benchmark cover? This benchmark covers exact Telemedicine Services classifications under Healthcare & Wellness. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#answer-compare-aov) Citation: Madgicx Research & Labs. Telemedicine Services. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#answer-aov-performance) Citation: Madgicx Research & Labs. Telemedicine Services. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#answer-aov-performance ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#answer-download-research) Citation: Madgicx Research & Labs. Telemedicine Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#reuse Answer: https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#answer-cite-research) Citation: Madgicx Research & Labs. Telemedicine Services. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#reuse Answer: https://madgicx.com/labs/industries/healthcare-wellness/telemedicine-services#answer-cite-research