# Physical Therapy Rehab — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $43.90 - Middle 50%: $16.94 to $84.70 - Status: verified_aggregate - Scope: Equal-weight account aggregate · Reporting period not supplied - Snapshot read: 2026-10-11T14:08:49.542863+00:00 - Period: Dated snapshot · underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Why does a rehabilitation inquiry need a benefits check? ATI says the cost of a treatment plan depends on individual needs and insurance, and that benefits are verified before treatment. An ad can explain the verification step without promising a fixed course price. Inquiry, benefits verification and scheduled service should remain separate stages; none measures recovery. [Source](https://www.atipt.com/about/faq/) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#answer-cht-physical-therapy-rehab-1) Citation: Madgicx Research & Labs. Physical Therapy Rehab. Why does a rehabilitation inquiry need a benefits check? ATI says the cost of a treatment plan depends on individual needs and insurance, and that benefits are verified before treatment. An ad can explain the verification step without promising a fixed course price. Inquiry, benefits verification and scheduled service should remain separate stages; none measures recovery. Source: https://www.atipt.com/about/faq/ Answer: https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#answer-cht-physical-therapy-rehab-1 ### Can a physical-therapy ad promise that no referral is needed? Athletico says referral and prescription requirements differ by state and that some appointments may require one. Limit an access claim to the relevant clinic and confirmed rules. For campaign planning, route visitors to the local booking requirements rather than turning a provider's multi-state description into a universal promise. [Source](https://www.athletico.com/patients/frequently-asked-questions/) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#answer-cht-physical-therapy-rehab-2) Citation: Madgicx Research & Labs. Physical Therapy Rehab. Can a physical-therapy ad promise that no referral is needed? Athletico says referral and prescription requirements differ by state and that some appointments may require one. Limit an access claim to the relevant clinic and confirmed rules. For campaign planning, route visitors to the local booking requirements rather than turning a provider's multi-state description into a universal promise. Source: https://www.athletico.com/patients/frequently-asked-questions/ Answer: https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#answer-cht-physical-therapy-rehab-2 ### Who can enroll in an employer-sponsored virtual rehab program? Hinge Health describes access through participating employers and health plans for eligible members with qualifying conditions. This is a benefit-based access route, not a general retail offer. Ads and landing pages can distinguish benefit eligibility from enrollment; neither establishes utilization, a paid appointment or improved mobility. [Source](https://www.hingehealth.com/for-you/joint-and-muscle-pain/) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#answer-cht-physical-therapy-rehab-3) Citation: Madgicx Research & Labs. Physical Therapy Rehab. Who can enroll in an employer-sponsored virtual rehab program? Hinge Health describes access through participating employers and health plans for eligible members with qualifying conditions. This is a benefit-based access route, not a general retail offer. Ads and landing pages can distinguish benefit eligibility from enrollment; neither establishes utilization, a paid appointment or improved mobility. Source: https://www.hingehealth.com/for-you/joint-and-muscle-pain/ Answer: https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#answer-cht-physical-therapy-rehab-3 ### Why link a rehab campaign to a specific clinic page? Select Physical Therapy's Fairfax page provides a local service location and invites visitors to request an appointment. A clinic-specific destination gives a clear next step and service-area context. Record a request separately from a confirmed booking or attended visit, without adopting the page's promotional recovery language. [Source](https://www.selectphysicaltherapy.com/contact/find-a-location/va/fairfax/fairfax/) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#answer-cht-physical-therapy-rehab-4) Citation: Madgicx Research & Labs. Physical Therapy Rehab. Why link a rehab campaign to a specific clinic page? Select Physical Therapy's Fairfax page provides a local service location and invites visitors to request an appointment. A clinic-specific destination gives a clear next step and service-area context. Record a request separately from a confirmed booking or attended visit, without adopting the page's promotional recovery language. Source: https://www.selectphysicaltherapy.com/contact/find-a-location/va/fairfax/fairfax/ Answer: https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#answer-cht-physical-therapy-rehab-4 ### What is the average order value benchmark for Physical Therapy Rehab? The median account AOV for Physical Therapy Rehab is $43.90 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#answer-median-aov) Citation: Madgicx Research & Labs. Physical Therapy Rehab. What is the average order value benchmark for Physical Therapy Rehab? The median account AOV for Physical Therapy Rehab is $43.90 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#answer-median-aov ### What is the typical AOV range in Physical Therapy Rehab? The middle 50% of account AOVs runs from $16.94 to $84.70 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#answer-aov-range) Citation: Madgicx Research & Labs. Physical Therapy Rehab. What is the typical AOV range in Physical Therapy Rehab? The middle 50% of account AOVs runs from $16.94 to $84.70 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $16.94 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Physical Therapy Rehab. What is the lower-quartile AOV? The 25th-percentile account AOV is $16.94 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $84.70 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Physical Therapy Rehab. What is the upper-quartile AOV? The 75th-percentile account AOV is $84.70 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#answer-upper-quartile-aov ### How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#answer-aov-calculation) Citation: Madgicx Research & Labs. Physical Therapy Rehab. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#answer-median-or-mean) Citation: Madgicx Research & Labs. Physical Therapy Rehab. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#answer-median-or-mean ### What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#answer-benchmark-period) Citation: Madgicx Research & Labs. Physical Therapy Rehab. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers exact Physical Therapy Rehab classifications under Healthcare & Wellness. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Physical Therapy Rehab. Which industry or subcategory does this benchmark cover? This benchmark covers exact Physical Therapy Rehab classifications under Healthcare & Wellness. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#answer-compare-aov) Citation: Madgicx Research & Labs. Physical Therapy Rehab. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#answer-aov-performance) Citation: Madgicx Research & Labs. Physical Therapy Rehab. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#answer-aov-performance ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#reuse) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#answer-download-research) Citation: Madgicx Research & Labs. Physical Therapy Rehab. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#reuse Answer: https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#reuse) · [Answer permalink](https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#answer-cite-research) Citation: Madgicx Research & Labs. Physical Therapy Rehab. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#reuse Answer: https://madgicx.com/labs/industries/healthcare-wellness/physical-therapy-rehab#answer-cite-research