{
  "name": "Mental Health Services",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "mental-health-services",
  "kind": "subcategory",
  "parent_slug": "healthcare-wellness",
  "url": "https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "mental-health-services",
    "parent_slug": "healthcare-wellness",
    "cohort_scope": "exact_child",
    "median_aov_usd": 37.27,
    "p25_aov_usd": 14.44,
    "p75_aov_usd": 68.69,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:08:49.542863+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Mental Health Services account AOV: median $37.27; middle 50% $14.44–$68.69. Snapshot read 2026-10-11T14:08:49.542863+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-cht-mental-health-services-1",
      "question": "Should online therapy and psychiatry share one undifferentiated offer?",
      "text": "Talkspace lists therapy and psychiatry as separate service types and describes therapy access through live sessions, messaging or both. Name the advertised service and communication format. Service-interest inquiries may support offer planning, but they do not establish diagnoses, clinical suitability or treatment results.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#answer-cht-mental-health-services-1",
      "citation": "Madgicx Research & Labs. Mental Health Services. Should online therapy and psychiatry share one undifferentiated offer? Talkspace lists therapy and psychiatry as separate service types and describes therapy access through live sessions, messaging or both. Name the advertised service and communication format. Service-interest inquiries may support offer planning, but they do not establish diagnoses, clinical suitability or treatment results.  Source: https://www.talkspace.com/psychiatry Answer: https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#answer-cht-mental-health-services-1",
      "source_url": "https://www.talkspace.com/psychiatry"
    },
    {
      "group": "In this category",
      "id": "answer-cht-mental-health-services-2",
      "question": "What does a therapy subscription include beyond a live session?",
      "text": "BetterHelp describes weekly live sessions, therapist messaging and additional resources as subscription components; billing cadence can vary. Explain the plan and renewal arrangement in the offer rather than presenting a session as the entire purchase. Subscription payments and individual appointment attendance are different measures, with no implied improvement in health.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#answer-cht-mental-health-services-2",
      "citation": "Madgicx Research & Labs. Mental Health Services. What does a therapy subscription include beyond a live session? BetterHelp describes weekly live sessions, therapist messaging and additional resources as subscription components; billing cadence can vary. Explain the plan and renewal arrangement in the offer rather than presenting a session as the entire purchase. Subscription payments and individual appointment attendance are different measures, with no implied improvement in health.  Source: https://www.betterhelp.com/advice/psychology/betterhelp-pricing-what-you-can-expect-to-pay-for-therapy/ Answer: https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#answer-cht-mental-health-services-2",
      "source_url": "https://www.betterhelp.com/advice/psychology/betterhelp-pricing-what-you-can-expect-to-pay-for-therapy/"
    },
    {
      "group": "In this category",
      "id": "answer-cht-mental-health-services-3",
      "question": "Can a mental-health offer be advertised as available to everyone?",
      "text": "Headspace describes insurance-partner enrollment and says cost and availability depend on age, coverage and location. Its page shows an estimated cost before booking. Keep the applicable access route visible; an eligibility check, booking and payment are different stages. These conditions do not justify patient-level targeting or medical outcome claims.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#answer-cht-mental-health-services-3",
      "citation": "Madgicx Research & Labs. Mental Health Services. Can a mental-health offer be advertised as available to everyone? Headspace describes insurance-partner enrollment and says cost and availability depend on age, coverage and location. Its page shows an estimated cost before booking. Keep the applicable access route visible; an eligibility check, booking and payment are different stages. These conditions do not justify patient-level targeting or medical outcome claims.  Source: https://help.headspace.com/hc/en-us/articles/19792567820955-How-can-I-start-working-with-a-Headspace-Care-therapist-or-psychiatrist Answer: https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#answer-cht-mental-health-services-3",
      "source_url": "https://help.headspace.com/hc/en-us/articles/19792567820955-How-can-I-start-working-with-a-Headspace-Care-therapist-or-psychiatrist"
    },
    {
      "group": "In this category",
      "id": "answer-cht-mental-health-services-4",
      "question": "How should a coverage-dependent therapy price be presented?",
      "text": "Teladoc's mental-health page says visit cost depends on the health plan and can be checked in the app before booking. Advertising can direct visitors to that check rather than promise one universal charge. A displayed estimate is informational; it is not a completed visit, payment or verified financial saving.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#answer-cht-mental-health-services-4",
      "citation": "Madgicx Research & Labs. Mental Health Services. How should a coverage-dependent therapy price be presented? Teladoc's mental-health page says visit cost depends on the health plan and can be checked in the app before booking. Advertising can direct visitors to that check rather than promise one universal charge. A displayed estimate is informational; it is not a completed visit, payment or verified financial saving.  Source: https://www.teladochealth.com/helpcenter/article/mental-health-faqs%3Bwhscheck%3Dwhscheck Answer: https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#answer-cht-mental-health-services-4",
      "source_url": "https://www.teladochealth.com/helpcenter/article/mental-health-faqs%3Bwhscheck%3Dwhscheck"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Mental Health Services?",
      "text": "The median account AOV for Mental Health Services is $37.27 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#answer-median-aov",
      "citation": "Madgicx Research & Labs. Mental Health Services. What is the average order value benchmark for Mental Health Services? The median account AOV for Mental Health Services is $37.27 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Mental Health Services?",
      "text": "The middle 50% of account AOVs runs from $14.44 to $68.69 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#answer-aov-range",
      "citation": "Madgicx Research & Labs. Mental Health Services. What is the typical AOV range in Mental Health Services? The middle 50% of account AOVs runs from $14.44 to $68.69 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $14.44 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Mental Health Services. What is the lower-quartile AOV? The 25th-percentile account AOV is $14.44 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $68.69 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Mental Health Services. What is the upper-quartile AOV? The 75th-percentile account AOV is $68.69 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Mental Health Services. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Mental Health Services. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Mental Health Services. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Mental Health Services classifications under Healthcare & Wellness. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Mental Health Services. Which industry or subcategory does this benchmark cover? This benchmark covers exact Mental Health Services classifications under Healthcare & Wellness. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Mental Health Services. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Mental Health Services. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#benchmark Answer: https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#answer-download-research",
      "citation": "Madgicx Research & Labs. Mental Health Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#reuse Answer: https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#answer-cite-research",
      "citation": "Madgicx Research & Labs. Mental Health Services. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#reuse Answer: https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/healthcare-wellness/mental-health-services#reuse"
    }
  ]
}