{
  "name": "Sports Performance Supplements",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "sports-performance-supplements",
  "kind": "subcategory",
  "parent_slug": "health-supplements-nutrition",
  "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "sports-performance-supplements",
    "parent_slug": "health-supplements-nutrition",
    "cohort_scope": "exact_child",
    "median_aov_usd": 59.13,
    "p25_aov_usd": 41.08,
    "p75_aov_usd": 82.95,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:08:39.803268+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Sports Performance Supplements account AOV: median $59.13; middle 50% $41.08–$82.95. Snapshot read 2026-10-11T14:08:39.803268+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-csp1-sports-performance-supplements-1",
      "question": "Should an athlete expect every performance ingredient to work alike?",
      "text": "No. NIH reviews ingredients separately and says some may have value while others do not seem to work. Organize a formula page by named ingredient and evidenced claim, not a blanket performance promise.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-csp1-sports-performance-supplements-1",
      "citation": "Madgicx Research & Labs. Sports Performance Supplements. Should an athlete expect every performance ingredient to work alike? No. NIH reviews ingredients separately and says some may have value while others do not seem to work. Organize a formula page by named ingredient and evidenced claim, not a blanket performance promise.  Source: https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-Consumer/ Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-csp1-sports-performance-supplements-1",
      "source_url": "https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-Consumer/"
    },
    {
      "group": "In this category",
      "id": "answer-csp1-sports-performance-supplements-2",
      "question": "What does a third-party sport certification mean in shopping copy?",
      "text": "It is a program-specific test or certification claim, not a guarantee of performance or zero risk. USADA recommends checking recognized third-party certification when athletes choose supplements despite risks.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-csp1-sports-performance-supplements-2",
      "citation": "Madgicx Research & Labs. Sports Performance Supplements. What does a third-party sport certification mean in shopping copy? It is a program-specific test or certification claim, not a guarantee of performance or zero risk. USADA recommends checking recognized third-party certification when athletes choose supplements despite risks.  Source: https://www.usada.org/substances/supplement-connect/ Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-csp1-sports-performance-supplements-2",
      "source_url": "https://www.usada.org/substances/supplement-connect/"
    },
    {
      "group": "In this category",
      "id": "answer-csp1-sports-performance-supplements-3",
      "question": "Can a supplement be advertised as USADA-approved?",
      "text": "No. USADA says it does not evaluate, certify, approve or endorse any dietary supplement or company. Show the precise verifier and certificate scope, if substantiated, without an invented endorsement.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-csp1-sports-performance-supplements-3",
      "citation": "Madgicx Research & Labs. Sports Performance Supplements. Can a supplement be advertised as USADA-approved? No. USADA says it does not evaluate, certify, approve or endorse any dietary supplement or company. Show the precise verifier and certificate scope, if substantiated, without an invented endorsement.  Source: https://www.usada.org/substances/supplement-connect/ Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-csp1-sports-performance-supplements-3",
      "source_url": "https://www.usada.org/substances/supplement-connect/"
    },
    {
      "group": "In this category",
      "id": "answer-csp1-sports-performance-supplements-4",
      "question": "What label details help compare two pre-workout formulas?",
      "text": "Put serving size and each declared dietary ingredient and amount in view. FDA requires those Supplement Facts fields; leave any training outcome to product-specific evidence, not a package category name.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-csp1-sports-performance-supplements-4",
      "citation": "Madgicx Research & Labs. Sports Performance Supplements. What label details help compare two pre-workout formulas? Put serving size and each declared dietary ingredient and amount in view. FDA requires those Supplement Facts fields; leave any training outcome to product-specific evidence, not a package category name.  Source: https://www.fda.gov/consumers/consumer-updates/fda-101-dietary-supplements Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-csp1-sports-performance-supplements-4",
      "source_url": "https://www.fda.gov/consumers/consumer-updates/fda-101-dietary-supplements"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Sports Performance Supplements?",
      "text": "The median account AOV for Sports Performance Supplements is $59.13 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-median-aov",
      "citation": "Madgicx Research & Labs. Sports Performance Supplements. What is the average order value benchmark for Sports Performance Supplements? The median account AOV for Sports Performance Supplements is $59.13 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Sports Performance Supplements?",
      "text": "The middle 50% of account AOVs runs from $41.08 to $82.95 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-aov-range",
      "citation": "Madgicx Research & Labs. Sports Performance Supplements. What is the typical AOV range in Sports Performance Supplements? The middle 50% of account AOVs runs from $41.08 to $82.95 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $41.08 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Sports Performance Supplements. What is the lower-quartile AOV? The 25th-percentile account AOV is $41.08 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $82.95 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Sports Performance Supplements. What is the upper-quartile AOV? The 75th-percentile account AOV is $82.95 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Sports Performance Supplements. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Sports Performance Supplements. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Sports Performance Supplements. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Sports Performance Supplements classifications under Health Supplements & Nutrition. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Sports Performance Supplements. Which industry or subcategory does this benchmark cover? This benchmark covers exact Sports Performance Supplements classifications under Health Supplements & Nutrition. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Sports Performance Supplements. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Sports Performance Supplements. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-download-research",
      "citation": "Madgicx Research & Labs. Sports Performance Supplements. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#reuse Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-cite-research",
      "citation": "Madgicx Research & Labs. Sports Performance Supplements. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#reuse Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#reuse"
    }
  ]
}