{
  "name": "Protein Muscle Supplements",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "protein-muscle-supplements",
  "kind": "subcategory",
  "parent_slug": "health-supplements-nutrition",
  "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "protein-muscle-supplements",
    "parent_slug": "health-supplements-nutrition",
    "cohort_scope": "exact_child",
    "median_aov_usd": 51.55,
    "p25_aov_usd": 23.29,
    "p75_aov_usd": 79.81,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:08:39.803268+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Protein Muscle Supplements account AOV: median $51.55; middle 50% $23.29–$79.81. Snapshot read 2026-10-11T14:08:39.803268+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-csp1-protein-muscle-supplements-1",
      "question": "Are protein powders and protein-fortified drinks the same product format?",
      "text": "They may share an ingredient theme while using different package formats. ODS discusses powders, drinks and fortified foods separately; identify whether a specific offer is a supplement or food and show its own label.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-csp1-protein-muscle-supplements-1",
      "citation": "Madgicx Research & Labs. Protein Muscle Supplements. Are protein powders and protein-fortified drinks the same product format? They may share an ingredient theme while using different package formats. ODS discusses powders, drinks and fortified foods separately; identify whether a specific offer is a supplement or food and show its own label.  Source: https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-Consumer/ Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-csp1-protein-muscle-supplements-1",
      "source_url": "https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-Consumer/"
    },
    {
      "group": "In this category",
      "id": "answer-csp1-protein-muscle-supplements-2",
      "question": "What should a protein product comparison say about source?",
      "text": "Name the protein source exactly as its package does rather than assuming all powders are alike. ODS notes whey in many powders and drinks and also discusses varied plant food sources.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-csp1-protein-muscle-supplements-2",
      "citation": "Madgicx Research & Labs. Protein Muscle Supplements. What should a protein product comparison say about source? Name the protein source exactly as its package does rather than assuming all powders are alike. ODS notes whey in many powders and drinks and also discusses varied plant food sources.  Source: https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-Consumer/ Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-csp1-protein-muscle-supplements-2",
      "source_url": "https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-Consumer/"
    },
    {
      "group": "In this category",
      "id": "answer-csp1-protein-muscle-supplements-3",
      "question": "What does “per serving” mean on a protein supplement page?",
      "text": "It is the quantity declared for the label’s serving size. FDA requires Supplement Facts to show serving size and ingredient quantities, so compare packages on that stated basis without recommending an intake.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-csp1-protein-muscle-supplements-3",
      "citation": "Madgicx Research & Labs. Protein Muscle Supplements. What does “per serving” mean on a protein supplement page? It is the quantity declared for the label’s serving size. FDA requires Supplement Facts to show serving size and ingredient quantities, so compare packages on that stated basis without recommending an intake.  Source: https://www.fda.gov/food/dietary-supplements-guidance-documents-regulatory-information/dietary-supplement-labeling-guide-chapter-iv-nutrition-labeling Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-csp1-protein-muscle-supplements-3",
      "source_url": "https://www.fda.gov/food/dietary-supplements-guidance-documents-regulatory-information/dietary-supplement-labeling-guide-chapter-iv-nutrition-labeling"
    },
    {
      "group": "In this category",
      "id": "answer-csp1-protein-muscle-supplements-4",
      "question": "Does a powder headline prove a specific training result?",
      "text": "No. ODS says supplement value depends on activity and ingredient evidence, and that products do not replace a healthy diet. Describe the formula and format without promising muscle or performance change.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-csp1-protein-muscle-supplements-4",
      "citation": "Madgicx Research & Labs. Protein Muscle Supplements. Does a powder headline prove a specific training result? No. ODS says supplement value depends on activity and ingredient evidence, and that products do not replace a healthy diet. Describe the formula and format without promising muscle or performance change.  Source: https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-Consumer/ Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-csp1-protein-muscle-supplements-4",
      "source_url": "https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-Consumer/"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Protein Muscle Supplements?",
      "text": "The median account AOV for Protein Muscle Supplements is $51.55 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-median-aov",
      "citation": "Madgicx Research & Labs. Protein Muscle Supplements. What is the average order value benchmark for Protein Muscle Supplements? The median account AOV for Protein Muscle Supplements is $51.55 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Protein Muscle Supplements?",
      "text": "The middle 50% of account AOVs runs from $23.29 to $79.81 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-aov-range",
      "citation": "Madgicx Research & Labs. Protein Muscle Supplements. What is the typical AOV range in Protein Muscle Supplements? The middle 50% of account AOVs runs from $23.29 to $79.81 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $23.29 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Protein Muscle Supplements. What is the lower-quartile AOV? The 25th-percentile account AOV is $23.29 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $79.81 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Protein Muscle Supplements. What is the upper-quartile AOV? The 75th-percentile account AOV is $79.81 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Protein Muscle Supplements. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Protein Muscle Supplements. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Protein Muscle Supplements. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Protein Muscle Supplements classifications under Health Supplements & Nutrition. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Protein Muscle Supplements. Which industry or subcategory does this benchmark cover? This benchmark covers exact Protein Muscle Supplements classifications under Health Supplements & Nutrition. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Protein Muscle Supplements. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Protein Muscle Supplements. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-download-research",
      "citation": "Madgicx Research & Labs. Protein Muscle Supplements. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#reuse Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-cite-research",
      "citation": "Madgicx Research & Labs. Protein Muscle Supplements. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#reuse Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#reuse"
    }
  ]
}