{
  "name": "General Wellness Vitamins",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "general-wellness-vitamins",
  "kind": "subcategory",
  "parent_slug": "health-supplements-nutrition",
  "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "general-wellness-vitamins",
    "parent_slug": "health-supplements-nutrition",
    "cohort_scope": "exact_child",
    "median_aov_usd": 40.04,
    "p25_aov_usd": 13.73,
    "p75_aov_usd": 67.73,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:08:39.803268+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. General Wellness Vitamins account AOV: median $40.04; middle 50% $13.73–$67.73. Snapshot read 2026-10-11T14:08:39.803268+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-csp1-general-wellness-vitamins-1",
      "question": "What belongs beside a general wellness vitamin headline?",
      "text": "Give the actual nutrient list, per-serving amounts and serving size near the offer. FDA requires those Supplement Facts details, so buyers can compare formulas beyond a broad wellness phrase.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#answer-csp1-general-wellness-vitamins-1",
      "citation": "Madgicx Research & Labs. General Wellness Vitamins. What belongs beside a general wellness vitamin headline? Give the actual nutrient list, per-serving amounts and serving size near the offer. FDA requires those Supplement Facts details, so buyers can compare formulas beyond a broad wellness phrase.  Source: https://www.fda.gov/consumers/consumer-updates/fda-101-dietary-supplements Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#answer-csp1-general-wellness-vitamins-1",
      "source_url": "https://www.fda.gov/consumers/consumer-updates/fda-101-dietary-supplements"
    },
    {
      "group": "In this category",
      "id": "answer-csp1-general-wellness-vitamins-2",
      "question": "Does “natural” tell a buyer that a vitamin is safe?",
      "text": "No. FDA cautions against treating the word natural as a safety guarantee. Keep ingredient identity and intended use clear, and avoid turning a stylistic label into a blanket assurance.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#answer-csp1-general-wellness-vitamins-2",
      "citation": "Madgicx Research & Labs. General Wellness Vitamins. Does “natural” tell a buyer that a vitamin is safe? No. FDA cautions against treating the word natural as a safety guarantee. Keep ingredient identity and intended use clear, and avoid turning a stylistic label into a blanket assurance.  Source: https://www.fda.gov/consumers/consumer-updates/fda-101-dietary-supplements Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#answer-csp1-general-wellness-vitamins-2",
      "source_url": "https://www.fda.gov/consumers/consumer-updates/fda-101-dietary-supplements"
    },
    {
      "group": "In this category",
      "id": "answer-csp1-general-wellness-vitamins-3",
      "question": "What is the difference between a nutrient list and a product quality claim?",
      "text": "A label reports ingredients and amounts, but ODS says the label alone makes quality hard to determine. Describe the manufacturer’s own documented controls separately if available; do not infer them from typography.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#answer-csp1-general-wellness-vitamins-3",
      "citation": "Madgicx Research & Labs. General Wellness Vitamins. What is the difference between a nutrient list and a product quality claim? A label reports ingredients and amounts, but ODS says the label alone makes quality hard to determine. Describe the manufacturer’s own documented controls separately if available; do not infer them from typography.  Source: https://ods.od.nih.gov/factsheets/DietarySupplements-Consumer/ Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#answer-csp1-general-wellness-vitamins-3",
      "source_url": "https://ods.od.nih.gov/factsheets/DietarySupplements-Consumer/"
    },
    {
      "group": "In this category",
      "id": "answer-csp1-general-wellness-vitamins-4",
      "question": "Are all vitamins or botanical ingredients backed by the same depth of research?",
      "text": "No. ODS says scientific evidence differs across supplement ingredients. Give buyers a route to ingredient-specific information instead of treating every formula under “wellness” as equally evidenced.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#answer-csp1-general-wellness-vitamins-4",
      "citation": "Madgicx Research & Labs. General Wellness Vitamins. Are all vitamins or botanical ingredients backed by the same depth of research? No. ODS says scientific evidence differs across supplement ingredients. Give buyers a route to ingredient-specific information instead of treating every formula under “wellness” as equally evidenced.  Source: https://ods.od.nih.gov/factsheets/DietarySupplements-Consumer/ Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#answer-csp1-general-wellness-vitamins-4",
      "source_url": "https://ods.od.nih.gov/factsheets/DietarySupplements-Consumer/"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for General Wellness Vitamins?",
      "text": "The median account AOV for General Wellness Vitamins is $40.04 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#answer-median-aov",
      "citation": "Madgicx Research & Labs. General Wellness Vitamins. What is the average order value benchmark for General Wellness Vitamins? The median account AOV for General Wellness Vitamins is $40.04 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in General Wellness Vitamins?",
      "text": "The middle 50% of account AOVs runs from $13.73 to $67.73 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#answer-aov-range",
      "citation": "Madgicx Research & Labs. General Wellness Vitamins. What is the typical AOV range in General Wellness Vitamins? The middle 50% of account AOVs runs from $13.73 to $67.73 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $13.73 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. General Wellness Vitamins. What is the lower-quartile AOV? The 25th-percentile account AOV is $13.73 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $67.73 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. General Wellness Vitamins. What is the upper-quartile AOV? The 75th-percentile account AOV is $67.73 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. General Wellness Vitamins. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. General Wellness Vitamins. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. General Wellness Vitamins. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact General Wellness Vitamins classifications under Health Supplements & Nutrition. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. General Wellness Vitamins. Which industry or subcategory does this benchmark cover? This benchmark covers exact General Wellness Vitamins classifications under Health Supplements & Nutrition. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#answer-compare-aov",
      "citation": "Madgicx Research & Labs. General Wellness Vitamins. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#answer-aov-performance",
      "citation": "Madgicx Research & Labs. General Wellness Vitamins. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#answer-download-research",
      "citation": "Madgicx Research & Labs. General Wellness Vitamins. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#reuse Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#answer-cite-research",
      "citation": "Madgicx Research & Labs. General Wellness Vitamins. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#reuse Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/general-wellness-vitamins#reuse"
    }
  ]
}