# Cognitive Mental Supplements — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $50.86 - Middle 50%: $34.27 to $67.34 - Status: verified_aggregate - Scope: Equal-weight account aggregate · Reporting period not supplied - Snapshot read: 2026-10-11T14:08:39.803268+00:00 - Period: Dated snapshot · underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Does a memory-focused category name establish a clinical result? No. NCCIH reports that direct evidence for dietary supplements preventing Alzheimer’s disease or other dementia is lacking. Present any product’s exact ingredients and claim language without implying prevention. [Source](https://www.nccih.nih.gov/health/tips/things-to-know-about-dietary-supplements-for-cognitive-function-dementia-and-alzheimers-disease) · [Answer permalink](https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#answer-csp1-cognitive-mental-supplements-1) Citation: Madgicx Research & Labs. Cognitive Mental Supplements. Does a memory-focused category name establish a clinical result? No. NCCIH reports that direct evidence for dietary supplements preventing Alzheimer’s disease or other dementia is lacking. Present any product’s exact ingredients and claim language without implying prevention. Source: https://www.nccih.nih.gov/health/tips/things-to-know-about-dietary-supplements-for-cognitive-function-dementia-and-alzheimers-disease Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#answer-csp1-cognitive-mental-supplements-1 ### Can a structure/function claim be read as FDA approval? No. FDA says these claims are not pre-approved and must be supported by the manufacturer; applicable labels also carry a disclaimer. A product page should show the actual claim, not imply agency endorsement. [Source](https://www.fda.gov/food/nutrition-food-labeling-and-critical-foods/structurefunction-claims) · [Answer permalink](https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#answer-csp1-cognitive-mental-supplements-2) Citation: Madgicx Research & Labs. Cognitive Mental Supplements. Can a structure/function claim be read as FDA approval? No. FDA says these claims are not pre-approved and must be supported by the manufacturer; applicable labels also carry a disclaimer. A product page should show the actual claim, not imply agency endorsement. Source: https://www.fda.gov/food/nutrition-food-labeling-and-critical-foods/structurefunction-claims Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#answer-csp1-cognitive-mental-supplements-2 ### Why compare named ingredients instead of a broad “brain” label? The research is ingredient-specific and uneven; NCCIH describes different findings for ginkgo, omega-3s and curcumin. List the formula as labeled so shoppers can investigate the relevant evidence rather than a category slogan. [Source](https://www.nccih.nih.gov/health/tips/things-to-know-about-dietary-supplements-for-cognitive-function-dementia-and-alzheimers-disease) · [Answer permalink](https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#answer-csp1-cognitive-mental-supplements-3) Citation: Madgicx Research & Labs. Cognitive Mental Supplements. Why compare named ingredients instead of a broad “brain” label? The research is ingredient-specific and uneven; NCCIH describes different findings for ginkgo, omega-3s and curcumin. List the formula as labeled so shoppers can investigate the relevant evidence rather than a category slogan. Source: https://www.nccih.nih.gov/health/tips/things-to-know-about-dietary-supplements-for-cognitive-function-dementia-and-alzheimers-disease Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#answer-csp1-cognitive-mental-supplements-3 ### How can a shopper tell what amount a formula declares? Use the Supplement Facts panel to compare serving size and quantities of listed dietary ingredients. FDA identifies these as panel fields; a marketing headline by itself does not provide the same detail. [Source](https://www.fda.gov/food/dietary-supplements-guidance-documents-regulatory-information/dietary-supplement-labeling-guide-chapter-iv-nutrition-labeling) · [Answer permalink](https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#answer-csp1-cognitive-mental-supplements-4) Citation: Madgicx Research & Labs. Cognitive Mental Supplements. How can a shopper tell what amount a formula declares? Use the Supplement Facts panel to compare serving size and quantities of listed dietary ingredients. FDA identifies these as panel fields; a marketing headline by itself does not provide the same detail. Source: https://www.fda.gov/food/dietary-supplements-guidance-documents-regulatory-information/dietary-supplement-labeling-guide-chapter-iv-nutrition-labeling Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#answer-csp1-cognitive-mental-supplements-4 ### What is the average order value benchmark for Cognitive Mental Supplements? The median account AOV for Cognitive Mental Supplements is $50.86 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#answer-median-aov) Citation: Madgicx Research & Labs. Cognitive Mental Supplements. What is the average order value benchmark for Cognitive Mental Supplements? The median account AOV for Cognitive Mental Supplements is $50.86 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#answer-median-aov ### What is the typical AOV range in Cognitive Mental Supplements? The middle 50% of account AOVs runs from $34.27 to $67.34 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#answer-aov-range) Citation: Madgicx Research & Labs. Cognitive Mental Supplements. What is the typical AOV range in Cognitive Mental Supplements? The middle 50% of account AOVs runs from $34.27 to $67.34 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $34.27 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Cognitive Mental Supplements. What is the lower-quartile AOV? The 25th-percentile account AOV is $34.27 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $67.34 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Cognitive Mental Supplements. What is the upper-quartile AOV? The 75th-percentile account AOV is $67.34 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#answer-upper-quartile-aov ### How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#answer-aov-calculation) Citation: Madgicx Research & Labs. Cognitive Mental Supplements. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#answer-median-or-mean) Citation: Madgicx Research & Labs. Cognitive Mental Supplements. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#answer-median-or-mean ### What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#answer-benchmark-period) Citation: Madgicx Research & Labs. Cognitive Mental Supplements. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers exact Cognitive Mental Supplements classifications under Health Supplements & Nutrition. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Cognitive Mental Supplements. Which industry or subcategory does this benchmark cover? This benchmark covers exact Cognitive Mental Supplements classifications under Health Supplements & Nutrition. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#answer-compare-aov) Citation: Madgicx Research & Labs. Cognitive Mental Supplements. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#answer-aov-performance) Citation: Madgicx Research & Labs. Cognitive Mental Supplements. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#answer-aov-performance ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#reuse) · [Answer permalink](https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#answer-download-research) Citation: Madgicx Research & Labs. Cognitive Mental Supplements. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#reuse Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#reuse) · [Answer permalink](https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#answer-cite-research) Citation: Madgicx Research & Labs. Cognitive Mental Supplements. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#reuse Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/cognitive-mental-supplements#answer-cite-research